Top Tips for Website Ranking on Google SERP
SEO, short for search engine optimization is the process of improving and elevating a website in order to boost the number of visitors a site receives from search engines. SEO is merely a matter of making sure that a site is structured in a way which a search engine will understand. All major search engines have results where websites and other matter like videos and local listings are ranked based on what the search engines regard as most relevant to users.
Search engines are text-driven, they crawl the web looking at different aspects of the website (mainly text) to get an overview as to what the site is about. They do however, perform task other than crawling which can include indexing, processing, calculating relevancy and retrieving.
Web Design Melbourne have found that After crawling the web, a search engine will index the content found on websites, all this data is stored away in large database from it can later be recollected. The process of indexing is simply to distinguish the words and expressions that best describe the site and allocating the site to particular keywords.
Later on when somebody enters a search query into search engine processes it- i.e. it compares the key words in the search request to those stored in the database, as they are many pages which will have the same keywords, the search engine calculates the relevancy of each page. The search engine then retrieves the result; simply shows the pages in order of most relevancies to least relevancy. SEO Melbourne says that the higher a website ranks in the search results, the more chance of it earning visitors and earning money.
The search engines determine the relevancy of a page depends on whether they are 'authority pages', this involves writing content and building links. So to conclude, SEO involves writing pages that use keywords and securing links from other sites to show how important a site is compared to another one.
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