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Top Beauty Product Logo Designs – What Sets Them Apart from the Crowd?

By Tammy Becker Subscribe to RSS | December 9th 2011 | Views:

Competitive industries like cosmetic products need to invest as much effort in their brand marks as they do in their product’s quality.

Below mentioned are some of the top cosmetics brands that have gained an edge over other companies through their quality and branding strategies. Let’s have a look at their product logos:

1. Olay:

Previously known as Oil of Olay, this beauty brand is one of the most successful companies in the world. Along with the corporation name, their business emblem has also been altered since establishment. Their trademark journey began with a black and white illustration of a woman’s face and hands which was later altered to simply a sketched face with the business name. Their current business mark is simply the company name in straight fonts. In my opinion, their new symbol lacks the illustrative appeal that the previous ones had.

2. Chanel:

Their monogram teaches you how you can get creative only through your business initial. It consists of two ‘C’s that are placed back to back and intersecting each other. This trademark is so unique and simple at the same time that it is memorable and exclusive. The black and white palette adds sophistication and class to the design.

3. Make Up Art Cosmetics (M.A.C):

Initially known to create cosmetics for makeup artists, this brand now produces cosmetic goods for common public as well. Their trademark design consists of the initials MAC in thin adjoined fonts that give the design an ultra modern look while the rounded edges make it a little friendlier. The dots between each initial emphasize on the exclusivity of each of the letter.

4. Origins Make Up:

This is an organic cosmetics company and their monogram depicts the same. Their emblem consists of a green colored silhouette of two adjoining trees with the business name beneath the image. This is one of the few cosmetic companies that have used an image in their trademark. The strong influence of the green color reflects the brand’s commitment for organic products.

5. Carole’s Daughter:

The script fonts in the monogram are quite different from the font styles that are normally seen in cosmetic goods nowadays that makes it unique. The curvy fonts accompanied with an illustration of a flower add a feminine touch to the symbol while the use of dark brown colored text adds an air of trust and dependability to the image.

6. Max factor:

When this company was initially founded, it only catered to professional make-up artist and that is exactly what their slogan represents. Their emblem consists of the word ‘MAX’ in dotted fonts with the word ‘factor’ beneath it in straight font style. The dotted initials resemble stage lights and look ultra modern while the straightness of ‘factor’ depicts professionalism and formality.

7. L’Oreal:

Their logo simply consists of the corporation name in straight and capitalized fonts which has remained consistent throughout the years. The only variation you see on the beauty product logos is the change in the color of the company name according to the product packaging. You may see the trademark in black, brown, golden, white or blue depending upon the color of the packaging.

In conclusion, no matter what look you are going for, sophisticated, informal or feminine, make sure that your company values reflect your business emblem.

Tammy Becker - About Author:
Tammy Becker is a senior graphic design consultant at a professional graphic design company. For more information product logos please contact at beauty product logos.

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