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Rules to Be Followed While Designing a Logo

By Tom Cooper Subscribe to RSS | March 23rd 2012 | Views:

Logo Designing is one of the essential elements for any company. The logo is the brand image of the company and it’s necessary that the best designers are roped in for it. There are a number of popular logos that instantly strike with us. The popular sport brands like Nike are some examples.

Before getting into logo designing services there are basically a set of steps to be followed. Usually beginner designers ask clients for sample design and then they rework it. Even though this would be fine for businesses which just want a logo for the sake of it, this is not advisable.

Initially the designers must come up with a few sketches for the design with their creativity and artistic skills. You cannot expect to deliver in the first sketch as you have to keep trying till you at least get a glimmer of hope from your sketch. This is the starting point of the business logo designing and you must be ready to spend as much time as possible in this.

From the sketch you need to go to the next step and work on the balance factor. A logo with balanced colors, size and weight is what would instantly connect with people. Size is one of the most important factors as you need to ensure that you have an effective logo which fits the bill for all sizes. Be it a small logo in a letterhead or a high resolution logo for a banner or a large poster. The quality of the logo and visual appearance should never be compromised.

Color combination can literally boost the appearance of your logo or spoil it completely. Choosing colors is a sensitive area that needs to be handled with a lot of care. Avoid using bright colors that are hard on the eyes.Choose pleasing and appealing colors that go along with other colors used in the logo. Also ensure that the logo looks pleasing in black and white.

It’s not necessary that always a logo should be having 3D effects with cool colors. This depends on the business you make the logo for. For instance you cannot have the same style of Flickr logo for a corporate business logo. You need to research about the business industry and have a look at the competitors’ logo to get a better idea. The font text or tagline you have along with the logo is something very critical, you need to try a variety of designs, font styles for it and choose one which gets along with the logo design.

The next step is to enhance the logo. Go ahead and don’t hesitate to try some funky designs but make sure it’s on the lines of the brand. Talk with the client and make necessary updates and keep trying new things until you come up with at least half a dozen samples. Also keep one important thing in mind that the logo is needed in order to market to the customers not to designers. So even if you come up with a technically sound and creative design which connects to the designing fraternity, It wouldn’t tickle a feather in the potential customers of the business. So keep it simple as simplicity sells always.

Play with the final effects and add your creative touch to complete it. Look at other logos in the business niche and get inspired. Make sure your simple logo is an inspiration for the future. Follow these steps and rules to create logo designs for any kind of business.

Tom Cooper - About Author:
Being an expertise in the field of writing, Tom Cooper has contributed articles related to logo designing services. His field of interest has been mostly in web designing services. For further information visit corporate logo design in Orange County

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