Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

London Web Design for Artists and Businesses

By Simon Rexin Subscribe to RSS | January 11th 2012 | Views:

Once you’ve taken the critical step of defining your band or company’s brand, the next step is to integrate it throughout your organization. From the recorf company CEO to middle-level managers to every line worker, your artistic brand needs to be understood and embraced by everyone in your organization.

It also needs to be integrated into every piece of marketing communication that comes out of your organization. Whether it’s your company’s web site, a proposal, a Facebook page, brochure, press release or blog posting, every message you convey needs to relate to your overarching brand. It’s only through this type of repetition that existing and potential customers will gradually become more familiar with your brand. If your company’s overarching brand that differentiates it from other companies is your focus on customer service, this message needs to be reflected in all marketing communication materials.

Beyond your high-level, overarching messages, make sure what you’re saying indirectly doesn’t conflict with this message. For instance, if your brand reflects your focus on customer service, don’t communicate messages that suggest your company uses a standardized approach for working with customers. People will start to wonder how customized and customer-focused your service really is.

Make sure you’re using communication methods that reflect your brand and your target market’s preferences for receiving information. If your brand suggests that you have a hip, progressive approach, it makes sense to do an online, video annual report instead of the traditional, more conservative printed version.

Along with using the appropriate communication medium, make sure that your website writing style is consistent with your brand and appropriate for the communication method. Some types of marketing communication methods allow for more creativity. Web sites, blogs and social media platforms, for instance, provide the opportunity for edgy language, incomplete sentences and whimsical, irreverent references. A media release, on the other hand, is a more conservative, “just the facts” type of communication. While you might use a media release to incorporate personalized quotes from your CEO, the writing style for this type of document is primarily straightforward in nature.

The last aspect to consider is the design of your communications. Think about the design in terms of how much space you have to communicate your messages and what that space will look like. For instance, let’s say your communications involve a series of direct mail postcards. Cards can get lost or taken out of context, so each postcard must stand on its own in terms of the message that’s communicated. This means you need to incorporate your brand completely on each card. A traditional paper brochure and a website brochure would allow for your brand elements to be scattered throughout and still make a solid overall impression because your messages are all being packaged in a single piece.

By having all of your company’s communications filter through a single department, you can create the consistency needed to ensure your branding messages are not only being used but that they’re being used properly. Creating standard, boilerplate messages that incorporate your company’s branding messages and developing an employee training program to continually introduce employees to your brand messages are other ways you can ensure this consistency.

It takes a while to integrate your brand throughout all of your communications, and even longer to establish familiarity of your brand with your customers. But taking the first step to making the commitment to integrate your brand in your business or artist website is the most important.

Simon Rexin - About Author:
To learn more about branding and small business web design services, visit web design london services website at Our straightforward, practical approach starts and ends with customer satisfaction.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Web Design Articles Subscribe to RSS

Web design York – the deciding factors
Published by Julia Roger on December 15th 2011 | Internet Business
If you are looking for web design York or any other place up and down the UK then you want to ensure...
Brisbane web design: Leave a remarkable effect on visitor’s mind
Published by Auswebm on December 1st 2011 | Web Design
Brisbane web design is here to offers good-looking plus bespoke website design at competitive rates ...
Web design Washington DC services for creating functional business websites
Published by Maryparker on June 19th 2012 | Web Design
The website of a business enterprise largely serves as its gateway to success. This is primarily bec...
Templates designer: best way to design your website more appealing in short time
Published by Thinkkeno on May 7th 2012 | Web Design
Most of the developing business owners try to opt for the website templates instead of taking servic...
Important Rules for web design
Published by Arinfotech on January 11th 2012 | Web Design
Readers to your website should be able to discover what they are looking for within about three impo...
Tips to choose Best web site design
Published by David Raju on July 24th 2012 | Web Design
Do you know how to design a website? Here are some basic tips for the best website design. Best webs...
Web design San Francisco Bay Area
Published by Shirley on July 30th 2012 | Web Design
We are living in a world where success of a business is measured by the online presence and online c...
Website development tips to design a search engine friendly website
Published by Ram Shrma on June 11th 2012 | Web Design
These Website development and designing tips will help you in the process of setting up a website bu...
How to enhance your website design
Published by Rajkumar Kaushal on June 12th 2012 | Web Design
The design of your website is the face of your online presence. Website design makes the first impre...
The benefits of choosing professional website design services
Published by JohnRyder on June 11th 2012 | Web Design
Creating an amazing website for the business is an essential part for marketing the business online....
Get unlimited name and fame with outstanding web design and internet marketing tactics
Published by Andrew on February 8th 2012 | Web Design
Interesting web design, user-friendly web development and effective online marketing strategy are th...
When creativity meets purpose: penang website design
Published by Jay Chng on July 2nd 2012 | Web Design
Website is an internet design to promote or showcase information about particular product or busines...
Web design firm usa
Published by Rajkumar Kaushal on June 2nd 2012 | Web Design
Are you one of those people who do not like to work under any boss or do not prefer to take orders? ...
Important role of web design companies in the industry
Published by Avinash Pathak on April 23rd 2012 | Web Design
Businesses and brands owe a lot to the companies offering a host of various web design services. Thi...
Reactive Graphics is one of the leading web design service provider company of UK based in London.
Published by Paul on December 6th 2011 | Web Design
Reactive Graphics is a Web design London company which offers website design and development service...
Elements for successful website design by London web designers
Published by David_johnson on April 19th 2012 | Web Design
If you have a website that is up and running, then that’s a good start, but in some cases a poorly...
Web design is all about colors and creativity!
Published by Mansi Gupta on January 6th 2012 | Web Design
The site that is optimally rich to support all the functional parameters, design needs and business ...
Creative Stride is the predecessor of both web and graphic design
Published by Jim Simmons on April 19th 2012 | Web Design
Creative Stride is a marketing agency in Boston offering best of breed web design, Drupal developme...
Today’s Web design India has a huge potential to online business
Published by Manas Sadangi on January 21st 2012 | Web Design
Web design is not new in India and one can find it getting recognized as a marketer that will repres...
Expand your online performance over Web design Agency, London
Published by Robert King on January 5th 2012 | Web Design
Web design Agency, London experts make the page business oriented, and assist in customizing net req...