Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

London Web Design for Artists and Businesses

By Simon Rexin Subscribe to RSS | January 11th 2012 | Views:
loading
 
  



Once you’ve taken the critical step of defining your band or company’s brand, the next step is to integrate it throughout your organization. From the recorf company CEO to middle-level managers to every line worker, your artistic brand needs to be understood and embraced by everyone in your organization.

It also needs to be integrated into every piece of marketing communication that comes out of your organization. Whether it’s your company’s web site, a proposal, a Facebook page, brochure, press release or blog posting, every message you convey needs to relate to your overarching brand. It’s only through this type of repetition that existing and potential customers will gradually become more familiar with your brand. If your company’s overarching brand that differentiates it from other companies is your focus on customer service, this message needs to be reflected in all marketing communication materials.

Beyond your high-level, overarching messages, make sure what you’re saying indirectly doesn’t conflict with this message. For instance, if your brand reflects your focus on customer service, don’t communicate messages that suggest your company uses a standardized approach for working with customers. People will start to wonder how customized and customer-focused your service really is.

Make sure you’re using communication methods that reflect your brand and your target market’s preferences for receiving information. If your brand suggests that you have a hip, progressive approach, it makes sense to do an online, video annual report instead of the traditional, more conservative printed version.

Along with using the appropriate communication medium, make sure that your website writing style is consistent with your brand and appropriate for the communication method. Some types of marketing communication methods allow for more creativity. Web sites, blogs and social media platforms, for instance, provide the opportunity for edgy language, incomplete sentences and whimsical, irreverent references. A media release, on the other hand, is a more conservative, “just the facts” type of communication. While you might use a media release to incorporate personalized quotes from your CEO, the writing style for this type of document is primarily straightforward in nature.

The last aspect to consider is the design of your communications. Think about the design in terms of how much space you have to communicate your messages and what that space will look like. For instance, let’s say your communications involve a series of direct mail postcards. Cards can get lost or taken out of context, so each postcard must stand on its own in terms of the message that’s communicated. This means you need to incorporate your brand completely on each card. A traditional paper brochure and a website brochure would allow for your brand elements to be scattered throughout and still make a solid overall impression because your messages are all being packaged in a single piece.

By having all of your company’s communications filter through a single department, you can create the consistency needed to ensure your branding messages are not only being used but that they’re being used properly. Creating standard, boilerplate messages that incorporate your company’s branding messages and developing an employee training program to continually introduce employees to your brand messages are other ways you can ensure this consistency.

It takes a while to integrate your brand throughout all of your communications, and even longer to establish familiarity of your brand with your customers. But taking the first step to making the commitment to integrate your brand in your business or artist website is the most important.

Simon Rexin - About Author:
To learn more about branding and small business web design services, visit web design london services website at http://www.kingscrossmedia.com Our straightforward, practical approach starts and ends with customer satisfaction.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/london-web-design-for-artists-and-businesses.htm

Related Web Design Articles Subscribe to RSS

Get unlimited name and fame with outstanding web design and internet marketing tactics
Published by Andrew on February 8th 2012 | Web Design
Interesting web design, user-friendly web development and effective online marketing strategy are th...
 
Review of web design in London
Published by Ricky Charles on December 23rd 2011 | Web Design
For the generation of face book, working on internet is becoming increasingly an attractive choice o...
 
Buy business web design – advise for small businesses.
Published by Anthony Mckeown on March 7th 2012 | Web Design
Small businesses have been joining the league of large industries marketing their products online. T...
 
Superb services of web design Glasgow based companies
Published by Ainsley Begun on December 5th 2011 | Web Design
Web designing is an art. It not only requires careful planning but also a talent for using web desig...
 
NJ ad agency design creates that perfect advertising for your company
Published by Coloprilreview on July 23rd 2012 | Web Design
The specialised ad agency often positions themselves as being specialist in creativity. We create re...
 
Advantages of Affordable website design
Published by John Paulclare on December 30th 2011 | Web Design
E-commerce is one of the most driving businesses existing these days. It acts as engine that supplie...
 
Web page and Web design service is a primary need of every business now a day
Published by Nelson on February 2nd 2012 | Web Design
ByFriday: Graphic designer, web designer, website designer, graphic designing, web designing, websit...
 
Graphic design and web design upgrades itself simultaneously
Published by Nelson on February 21st 2012 | Web Design
When we started Artwork & Digitizing we made it our ultimate goal to be different. To start, we are ...
 
Graphic design services available with professional designers
Published by Nelson on February 1st 2012 | Web Design
When we started Artwork & Digitizing we made it our ultimate goal to be different. To start, we are ...
 
Create interactive Website design with HTML5
Published by Htmlfive Champion on April 13th 2012 | Web Design
Design a website in Htmll5 will be always good option to create interactive web design for your webs...
 
Hire an affordable website design company offering value for money
Published by Alisa Rozzy on January 27th 2012 | Web Design
With minimum investment in technology, with the help of an affordable website design company, web de...
 
Web design San Francisco Bay Area
Published by Shirley on July 30th 2012 | Web Design
We are living in a world where success of a business is measured by the online presence and online c...
 
Web design Miami is the best service provider
Published by Adass on January 12th 2012 | Web Design
Web design Miami is a very popular service meant for all those companies who are ready to spend good...
 
Growing popularity of web design firms
Published by Sanchaita Singer on January 30th 2012 | Web Design
It is the third service which is very much appreciated while dealing with firms offering search engi...
 
Techniques adopted by the top-notch website design Pittsburgh companies to develop megahit designs
Published by Julia Bennet on July 11th 2012 | Web Design
Web designs are some of the prime noticeable aspects of a website that influence the sale and popula...
 
What to consider before hiring a web design company?
Published by Sumit Arora on January 16th 2012 | Web Design
The Article give tips on hiring a web design company.
...
 
Important role of web design companies in the industry
Published by Avinash Pathak on April 23rd 2012 | Web Design
Businesses and brands owe a lot to the companies offering a host of various web design services. Thi...
 
Website design services and its details
Published by Aiden Gaelic on June 9th 2012 | Web Design
Life has become very busy for individuals to take out time for designing their own websites. If one ...
 
Web design Miami is the hub of professional website designing.
Published by Cris Martin on May 2nd 2012 | Web Design
The most appealing website of our nation’s companies is made by web design Miami. This is the most...
 
You need a website with killer web design
Published by Ankit Kumar on March 12th 2012 | Web Design
It is true that a website really helps to get ahead in the business. Therefore, every business today...