Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

London Web Design for Artists and Businesses

By Simon Rexin Subscribe to RSS | January 11th 2012 | Views:
loading
 
  



Once you’ve taken the critical step of defining your band or company’s brand, the next step is to integrate it throughout your organization. From the recorf company CEO to middle-level managers to every line worker, your artistic brand needs to be understood and embraced by everyone in your organization.

It also needs to be integrated into every piece of marketing communication that comes out of your organization. Whether it’s your company’s web site, a proposal, a Facebook page, brochure, press release or blog posting, every message you convey needs to relate to your overarching brand. It’s only through this type of repetition that existing and potential customers will gradually become more familiar with your brand. If your company’s overarching brand that differentiates it from other companies is your focus on customer service, this message needs to be reflected in all marketing communication materials.

Beyond your high-level, overarching messages, make sure what you’re saying indirectly doesn’t conflict with this message. For instance, if your brand reflects your focus on customer service, don’t communicate messages that suggest your company uses a standardized approach for working with customers. People will start to wonder how customized and customer-focused your service really is.

Make sure you’re using communication methods that reflect your brand and your target market’s preferences for receiving information. If your brand suggests that you have a hip, progressive approach, it makes sense to do an online, video annual report instead of the traditional, more conservative printed version.

Along with using the appropriate communication medium, make sure that your website writing style is consistent with your brand and appropriate for the communication method. Some types of marketing communication methods allow for more creativity. Web sites, blogs and social media platforms, for instance, provide the opportunity for edgy language, incomplete sentences and whimsical, irreverent references. A media release, on the other hand, is a more conservative, “just the facts” type of communication. While you might use a media release to incorporate personalized quotes from your CEO, the writing style for this type of document is primarily straightforward in nature.

The last aspect to consider is the design of your communications. Think about the design in terms of how much space you have to communicate your messages and what that space will look like. For instance, let’s say your communications involve a series of direct mail postcards. Cards can get lost or taken out of context, so each postcard must stand on its own in terms of the message that’s communicated. This means you need to incorporate your brand completely on each card. A traditional paper brochure and a website brochure would allow for your brand elements to be scattered throughout and still make a solid overall impression because your messages are all being packaged in a single piece.

By having all of your company’s communications filter through a single department, you can create the consistency needed to ensure your branding messages are not only being used but that they’re being used properly. Creating standard, boilerplate messages that incorporate your company’s branding messages and developing an employee training program to continually introduce employees to your brand messages are other ways you can ensure this consistency.

It takes a while to integrate your brand throughout all of your communications, and even longer to establish familiarity of your brand with your customers. But taking the first step to making the commitment to integrate your brand in your business or artist website is the most important.

Simon Rexin - About Author:
To learn more about branding and small business web design services, visit web design london services website at http://www.kingscrossmedia.com Our straightforward, practical approach starts and ends with customer satisfaction.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/web-design-articles/london-web-design-for-artists-and-businesses.htm

Related Web Design Articles Subscribe to RSS

Tips to design a logo
Published by Thakur7 on December 29th 2011 | Web Design
Have you ever think what actually company identity is. Like our identity is our name similarly a com...
 
Expand your online performance over Web design Agency, London
Published by Robert King on January 5th 2012 | Web Design
Web design Agency, London experts make the page business oriented, and assist in customizing net req...
 
Importance of having a corporate web design
Published by Cathewrathan on May 25th 2012 | Web Design
In order for you to earn a lot from your online marketing strategy, you really need to employ workab...
 
Web design firms- Demanding service within website management
Published by Ema Sis on January 10th 2012 | Web Design

In this day world, web design companies tend to be trustworthy providers inside web site campaig...
 
Choose the right CMS web design and control your site!
Published by Rajkumar Kaushal on July 11th 2012 | Web Design
CMS stands for ‘Content Management System’ and it is a system that allows the user to control th...
 
Web design plus Improvement Methods to apply!
Published by Johndy Sons on November 24th 2011 | Web Design
Because the calendar year is coming to a finish, you could need to keep track of all of the items th...
 
Advantages of Affordable website design
Published by John Paulclare on December 30th 2011 | Web Design
E-commerce is one of the most driving businesses existing these days. It acts as engine that supplie...
 
Web design Miami- your one-stop solution to digital marketing dominance
Published by Coloprilreview on July 23rd 2012 | Web Design
Propel your sales figures to new heights with the expert internet marketing solutions of Web design ...
 
How to design eCommerce website?
Published by Rajkumar Kaushal on May 24th 2012 | Web Design
Every businessman understands the importance of his shop being opened 24 hours a day and 7 hours a w...
 
Web design service Nashville will assist you to Design Website
Published by Sandy White on January 19th 2012 | Web Design
What exactly content and ideas your wordpress website designer needs from an individual. Which was t...
 
The benefits of choosing professional website design services
Published by JohnRyder on June 11th 2012 | Web Design
Creating an amazing website for the business is an essential part for marketing the business online....
 
5 Things to consider, how do you make a site design ready
Published by Valuebound on August 13th 2012 | Web Design
There has been an overabundance of information on responsive web. Starting from mobile browsers to n...
 
Eight tips for choosing right web design stoke company
Published by Dany on April 23rd 2012 | Web Design
If person wants to establish his/her online presence then person needs expert and professional help....
 
Hire an affordable website design company offering value for money
Published by Alisa Rozzy on January 27th 2012 | Web Design
With minimum investment in technology, with the help of an affordable website design company, web de...
 
Choose web design company very carefully
Published by Ankit Kumar on March 6th 2012 | Web Design
The website speaks about the market viability, brand-conception and vision & mission of an organizat...
 
Web design Miami, Web Design New York and eCommerce New York
Published by Jim Sergil on January 13th 2012 | Web Design
Multimindgroup offers Web design Miami and Web Design New York. With the help of the particular web ...
 
Ecommerce website design Phoenix: a popular trend!
Published by Paxton on January 11th 2012 | Web Design
An enchanting and presentable e-commerce website will really help the client in capturing the visito...
 
Find reliable web design agency
Published by Sayermairry on May 25th 2012 | Web Design
In order for you to establish a great corporate web design, you need to know where to get the servic...
 
The importance of website graphic design
Published by Kate Milano on January 27th 2012 | Web Design
The aim of website design is to plan and create a website. Web designers use text, images, digital m...
 
Brisbane web design: Leave a remarkable effect on visitor’s mind
Published by Auswebm on December 1st 2011 | Web Design
Brisbane web design is here to offers good-looking plus bespoke website design at competitive rates ...