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Know Invisible Factors which Impact Your Web Design & Development

By Jackob Willson Subscribe to RSS | January 5th 2012 | Views:

While most web design and development companies will focus on the evident, the aspects that really highlight your website are the factors that are not necessarily visible to the naked eye. A smart designer will be able to make effective use of these invisible factors, cues and messages to insert extra detail into your website, which help make it go from being a good website to a great website!

How will these invisible factors help me, you ask? For starters, it is these simple ideas and facets that allow designers to communicate and users to quickly draw appropriate inferences from the website is a more elaborative and creative manner. This is done by incorporating elements on the pages which allow users to read between the lines and generate perceptions about your website and your brand in a way you want them to.

For example, you could use relevant colors, fonts and signals to help your audience determine a personality so as to say for your website. A website that sells toys can use some fun colors such as pastel pinks and lavenders with a comic sans font and you will immediately know that this website is only for a certain age group.

The rate at which the human mind subconsciously recognizes and analyses certain signals is truly amazing. It is the subconscious mind that a Web Design and Development Company should aim at appealing to.

How Does One Implement and Invisible Design?

If you put your mind to it, you will soon be able to identify elements that you can employ in your website, which will help you weave together a story about your website or brand that you intend to communicate with your audiences.

The idea is to subliminally communicate to your audience little messages which help them build a character in their minds.

Color:- The colors you pick for your website play a significant role in influencing the audience’s perception of your brand or business in general. Everyone knows that colors such as red signify love when used in certain manners and also signify danger and bloodshed in others. As an environmental friendly website, you could focus on using shades of greens and browns. These color associations have come to have developed over a period of time and have commonly been in use across media over the years even in advertising and brand management.

Font Types:- Any experienced web design and development company will tell you the significance of using the correct font type to represent the apt message you intend to give out to your audiences. For example, Serif fonts are typically associated with more sophisticated and traditional content bodies and Sans Serif fonts are popular among friendly and informal texts. There is a reason why newspapers and industrial newsletters employ on certain fonts while party invitations and comic books use another.

To be able to effectively employ an invisible design strategy, you need to gain clarity on your demographics, their belief systems, as well as behavioral patterns.

Jackob Willson - About Author:
Strikeoneads is a web design & development company, providing web design & open source development services at best and affordable rates in Delhi, India. For details call us at +91-11-41579005.

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