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Effective Practices of Non Profit Website Designing

By Joe Bertolo Subscribe to RSS | December 24th 2011 | Views:

There are many firms offering web solutions for non-profit organization website design, which gives non-profits the valuable options in selecting one. Know the necessary practices for making non profit web designs more effective. Web design firms for non profit web designs know that non profit organization websites need to be easily navigable, user friendly, and appealing in design elements such as colors and fonts.

It’s extremely important to keep your organization’s contact information easily available to journalists, a fact which is well known by expert non profit website designers. Always include contact information of all the key personnel in your organization on your website. Also be certain to include a downloadable media kit and press-ready quotes, so these can be easily used in news coverage without the additional step of the journalist contacting the organization for permission.

It’s also important not to overlook crucial information that allows the visitors to get involved with your organization’s work as a volunteer. Provide multiple contacts to make it easier for potential volunteers to get in touch with you. Don’t leave the visitors of your website clueless about the purpose of your organization. Strong nonprofits website design should include an abbreviated mission statement on the home page with a prominent link taking the visitors to a page that explains about the organization in detail.

Communicating the purpose of your organization throughout is extremely important. Including a news and blog section in the website ’shouldn't be overlooked, as it allows visitors to keep up to date with the latest happenings of the organization, and helps the website feel current. In relation to this, it’s key to keep the content of your non profit organization’s website regularly updated, as this will help in better search engine rankings.

Your website should be designed to make it easy for the donors to donate as donations matter a lot for every non profit organization. The donation process should be straight forward and simple for the donors. It’s also important to ensure that the donation page of your website is linked from the home page. The process for donation should necessarily be kept as simple as possible. Use only a single confirmation page and single donation form page if possible so that the donor doesn’t face any connectivity issues.

The design of the nonprofit website should revolve around the content and mission of your organization. Be sure to attend to minute details, like inclusion of multimedia elements on certain pages, or all pages. The chances of your organization being recognized increases manifold if consistency of content is maintained throughout your organization’s website.

Joe Bertolo - About Author:
Joe Bertolo is the Account Manager for Elevation based in Washington D.C. He has extensive experience with church websites, charity web design and non profit web solutions. He’s been sharing his expertise with Elevation for over three years, during which time he has provided high caliber web solutions to over a hundred non-profits organizations.

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