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Designing Websites that Appeal Children

By Stella Richard Subscribe to RSS | February 13th 2012 | Views:

Before you begin to design your website, it is important for you to profile your market segment and the type of audience that you intend to attract. Your colours, navigation systems and other miscellaneous elements will be highly influenced by the demographics that your audience belongs to. Age of all things plays a crucial role in helping you make the correct web design decisions.

Appealing the Youth:

Websites with a primary audience that belongs to the teens and young adults segment need to be offered a website that they consider to be ‘cool’ and approved by the peers. As a designer, it is required that you attract them with elements that they relate to in the form of special effects similar to computer gaming graphics etc.

Though it may feel like an unconventional web design Vancouver move, but you are free to make use of bright colours and neon banners, include sound bites and music and make use of some really high quality technology that allows you to engage with what is probably the most technology savvy audience you will cater to.

Teens are always up to some stimulating discussions, and opining. Give them platforms such as chat features, forums where they can interact with the brand and other users of the brand.

Appealing to the Young ones:

One would be surprised at how young internet users are getting these days. There are 4 year olds watching animated movies online and even taking care of their own pets on websites designed specifically for these age groups. When you are designing a website that intends to cater to younger children, you are required to incorporate some added features such as animation, special effects, sounds, cartoon characters etc.

Here are is simple guideline to basic internet behaviour by children –

1. Believe it or not, Vancouver based web design experts have noticed time and again that in spite of all the internet surfing that is done, young children are not very comfortable with page scrolling. It is important the your crucial messages are available for them to read without the need to scroll any pages.

2. Kids tend to get attracted to flashy images quickly, which means that they are much more receptive to advertisement banners on web pages. At the same time, they are not very good at differentiating between ad content and true content, which adds to the responsibility of the web administrator to ensure that they do not chance upon content that is not suitable to their age.

3. Even though kids also enjoy experience cutting-edge design technology, not all their PC’s will be equipped to support those features, so the challenge is to provide something creative and attractive without the use of high-end design technology.

4. It is more likely that a child that is surfing your website is spend time on a ‘how to’ page on your website than an adult. Do not forget to incorporate an FAQ page.

A lot more goes into creating a comprehensive website for a child as compared to regular portals that cater to a wider demographic of adults. Make sure you have your concepts in place before you set your page live.

Stella Richard - About Author:
Ivory Shore is a leading Web Design Vancouver company providing a host of services including Web development, CMS and Internet marketing.

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