Best Practices of Non Profit Website Designing
A non profit organization’s budget for designing and maintaining its website is often limited. This often results in a site that fails to engage visitors, increase visibility, and boost donations. But nowadays there are many web solution firms for non-profit organization website design, making an effective website possible. These firms are very familiar with the practices necessary for making stronger and more effective non profit web designs.
Web designer firms for non profit web designs know that like any other website, the website for non profit organization also needs to be easily navigable, user friendly, use attractive colors, fonts and design elements.
Donations matter a lot for every non profit organization and therefore your website should be designed to make it as easy as possible for the donors to donate. The donation giving process should be straightforward and simple for donors. It’s also important to ensure that the donation page of your website is linked from the home page. The process for donation should necessarily be kept as simple as possible. It’s best to use just a single confirmation page and single page donation form if possible, so that the donor doesn’t face any connectivity issues.
Professional non profit website designers know the importance of keeping your information easily available to journalists. Include contact information of all the key personnel of your organization in your website. Be sure to include a downloadable media kit and press-ready quotes, so that it can be used in news coverage without contacting the organization.
Make sure not to overlook the crucial information that allows visitors to get involved with your organization’s work as a volunteer. Provide multiple contacts to make it easier for volunteers to get in touch with you. Don’t leave the visitors of your website clueless about the purpose of your organization. Nonprofit website design should include an abbreviated mission statement on the home page itself with a prominent link that takes visitors to the page which explains the background and purpose of the organization in detail.
The design of the nonprofit website should center on the content and mission of your organization. It’s important to attend to minute details. It’s also smart to incorporate multimedia elements, whether on every page or only selected pages. The chances of your organization being recognized increases manifold if consistency of content is maintained throughout your organization’s website. Communicating the purpose and mission of your organization throughout is extremely important. Including a news and blog section to the website has its own advantages and this should not be overlooked. Last but not least, keep the content of your non profit organization’s website updated as this will help your organization’s site obtain better search engine rankings.
Joe Bertolo - About Author:
Joe Bertolo is the Account Manager for Elevation based in Washington D.C. He has extensive experience with church website, Charity Web Design and non profit web solutions. He’s been sharing his expertise with Elevation for over three years, during which time he has provided high caliber web solutions for over a hundred non-profits organizations.
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