Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Using Short Codes to Engage with the Customer via SMS Polling and Contests

By Avena Sowell Subscribe to RSS | June 12th 2012 | Views:

SMS polling is a distinctive way to get to know the opinions of your customers on various issues including your products and services. Another excellent way to engage your customers is through an SMS contest. Both the above methods will help you reach out to your customers, clients and potential prospects. For the instant success of SMS polling and contests some technological infrastructure and setup is required. Then, with the help of short code services, one can start polling and contests and get useful results that can be used to create a better marketing strategy.

Looking at the technological aspect, as a single mobile phone will not be able to handle a continuous and instantaneous flow of messages, one will require the use of a PC or number of PCs. An SMS server and SMS software available in the market would help in converting the PC text to mobile SMS, control the traffic and flow of bulk SMS to and fro, and ensure delivery of SMS from the PC to the mobile network. The SMS server will also act as a storage unit of data and the software will make it possible to convert this data into useful information. Because we have installed an SMS server that can process a lot of data at one go, we can send bulk SMS at one go and all will be delivered instantly to the recipients.

Now that we have completed the technological setup, let’s look at how we can conduct polls and contests using short codes. Short codes are 5 to 8 digits long numbers that are easy to remember as they help spell out a known word or brand. It is easy to generate a short code for your business and easy to incorporate it into your present technology, if it is not already there. So if you are into the text messaging business you can have a short code of 83986 which spells out TEXTM. Now suppose you offer 3 lucrative packages of group SMS and would like to know which one is the preferred choice of the customers. Simply giving A, B and C to each of the 3 offers respectively, you can send a poll asking the question to your audience. You can instruct them to reply with PACK A, B or C and send the message to TEXTM. Once all the responses are in, you can extract the data from the SMS server and analyse it. Similarly, you can make a few of your customers happy while at the same time engage with all of them through SMS contests. Offering prizes like free trips or brand new car or maybe discount coupons for your products will persuade the users to participate. Post a simple question and give them options to select from and just like polling they can text you their response to your short code.

Thus, using short codes for SMS polling and contests is an easy way to stay in touch with your customers, get new customers to join, find out opinions and perception of the consumer in regards to your product and what changes or innovations would be accepted by them and attain useful data that can be helpful in creating new products, promotions or marketing strategies.

Avena Sowell - About Author:
Message-Media a business SMS Gateway provider of send text message online, mass sms, group text messaging, sms mass, send sms messages online and sms service online offer a 100% uptime guarantee, the only one of it’s kind for US businesses and organizations.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Technology Articles Subscribe to RSS

How the growth of android app development affects mobile market?
Published by Maddoxorson on January 6th 2012 | Technology
Android devices are marketed by Google and it allows several individuals and companies for marketing...
Growth of RIM in the mobile communication market
Published by Annphilip on February 20th 2012 | Technology
Research in Motion or RIM had a modest beginning. But now it is one of the world’s leading produce...
Mobile Application Testing the process to pledge the quality of mobile phones
Published by Harry on April 2nd 2012 | Technology
Testing is one of the most essential segments of the application development process. Mobile applica...
Paying TOO much for your mobile app development? Outsource it.
Published by Jayneel Patel on December 27th 2011 | Technology
Read on to find out how you can cut down on app development cost and keep the quality intact with an...
Nokia mobile price in India
Published by on March 23rd 2012 | Technology
The article is all about the king of the mobile companies i.e. Nokia mobile phones, competing the su...
More on mobile version of Titanium SDK and the development Environment
Published by Anand Kumar on May 7th 2012 | Technology
Titanium is the leading integrated mobile development platform for rapidly creating native mobile, t...
How mobile malware can affect your smartphone
Published by Sean Burke on April 30th 2012 | Technology
Thanks to the rapid rise in the popularity of smartphones, mobile malware has never been better pois...
Buy Second Hand LG mobiles and others in Delhi through mobile stores
Published by Kriya Shah on November 28th 2011 | Technology
Mobiles in India is a household name and mobiles in India has become the basic requirements for a pe...
Nokia C2-01 is the cheapest price 3G mobile phone
Published by Nikkita Singh on May 25th 2012 | Technology
Nokia has added one more mobile handset in its c series range to meet up with the pockets of entry l...
Thinking of mobile marketing? Get a mobile application for your business
Published by Peopleace on May 18th 2012 | Technology
Mobile Marketing affects communicating with consumer through mobile or cellular device, either for s...
The choices you have for a brand new or used Nokia mobile
Published by Kriya Shah on November 30th 2011 | Technology
Nokia is perhaps the most trusted and admired mobile brand in the world. This is mostly because its ...
ZTE mobile for Constant Communication
Published by Johndy Sons on March 26th 2012 | Technology
Computers, smart phone and the tablets are taking over the market as far as innovative gadgets are c...
Give Your Delicate Phones Break – Tough mobile phones are In!
Published by Johndy Sons on March 5th 2012 | Technology
Hardware support for telephones can be a huge issue. There are several goods that make tall statemen...
Chance to buy or sell a used mobile through free classifieds
Published by Nikkita Singh on March 30th 2012 | Technology
Cell phones have taken a huge success at extreme short span of time. Today mobiles being counted in ...
Success of Nokia Mobiles in Indian mobile market
Published by Nikkita Singh on April 20th 2012 | Technology
Today Nokia has reputable their amazing identity in mobile market. It always comes up with inventive...
Select a reliable mobile apps development company
Published by Davidwarner on July 5th 2012 | Technology
FuGenX Technologies is the leading iPhone Facebook App Development Company. We have been providing i...