Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Skechers to Pay $40M on FTC Charges

By Norton Scientific Reviews Subscribe to RSS | June 18th 2012 | Views:
loading
 
  



http://nortonscientificreviews.com/reviews/2012/06/skechers-to-pay-40m-on-ftc-charges/

Skechers USA has agreed to settle charges by the Federal Trade Commission for USD 40 million due to its claims that Shape-up shoes could help people tone muscles and lose weight. However, state and federal officials discovered that Shape-ups and other Skechers’ toning shoes are not living up to all the marketing hype.

“Skechers’ unfounded claims went beyond stronger and more toned muscles. The company even made claims about weight loss and cardiovascular health,” said the director of the FTC’s Bureau of Consumer Protection.

According to Norton Scientific Reviews report, aside from the Shape-ups line, Skechers have also made deceptive claims on its Tone-ups, Toners and Resistance Runner shoes.

The shape-up ads declaring that the shoes are made to tone muscles and promote weight loss, claims that the FTC says are unsupported. FTC further alleges that Skechers cherry-picked results from the study that they cited and also failed to substantiate anything.

Skechers were defiant, however, and strongly denied the charges. According to them, they only agreed to the settlement in order to avoid “exorbitant cost and endless distraction of several years spent defending multiple lawsuits in multiple courts across the country”.

Its president Michael Greenberg said, “The Company has received overwhelmingly enthusiastic feedback from literally thousands of customers who have tried our toning shoes for themselves and have written unsolicited testimonials about their positive experiences.”

However, instead of defending itself against the lawsuit, Skechers opted for a settlement, which also means that it could avoid admitting anything. On Wednesday, it has agreed to settle the USD 50 million false advertising charges by the FTC and the lawyers of 44 states. Also included in the settlement is the barring of Skechers from misrepresenting any studies, research or studies related to toning shoes.

This settlement marks the FTC’s continuous efforts to stop overhyped marketing claims. Last September, Reebok International also agreed to settle misleading advertisement allegations for USD 25 million when it claimed that its toning shoes strengthen muscles. Skechers is now about to pay twice as much in order to settle FTC claims.

Skechers is the current market leader in the toning footwear industry. The disputed shape-up fitness shoes introduced in 2009 costs around USD 100 a pair while Tone-ups, Resistance Runner and Toners have retail prices from USD 60 to 100 a pair.

Consumers can check ftc.gov/skechers to see if they’re eligible for the settlement and for further instructions on how to claim.

Norton Scientific Reviews - About Author:
Norton Scientific Reviews is maintained by a blogger-cum-security-specialist who keeps a close watch on the tech industry and the trend of badware. This blog aims to educate the public and keep the pros up-to-date with regards to malicious software and their respective anti-virus counterparts.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/technology-articles/skechers-to-pay-40m-on-ftc-charges.htm

Related Technology Articles Subscribe to RSS

Pioneering design of logos in logo design guru reviews gateway
Published by Stephenjohn11121 on December 5th 2011 | Technology
Elite compilation of newly designed logos are available with online logo designers, hence everyone c...
 
The Importance of Engine Parts for Earth Moving Equipment
Published by Matthew Stopford on August 26th 2012 | Technology
This article explains the importance of engine parts for earth moving equipment and expand on reputa...
 
Maintain a Perfect Heating and Cooling System in Seattle
Published by Amit on August 24th 2012 | Technology
Heating and cooling systems are imperative for any residence to live comfortably. However, proper ma...
 
Serve Your Clients Better by Hiring IT Consulting in Orlando
Published by Jack Martin on August 24th 2012 | Technology
IT consulting in Orlando is the newly adapted concept that every small and medium scale companies ha...
 
Microcontrollers and Electronics Circuits Making Electronics Magazine More Popular
Published by Shubhranshu Agarwal on August 24th 2012 | Technology
Access to online electronics portals is very easy; one needs to get himself registered with only few...
 
Microcontroller Based Electronics Designs to Make the Everyday Tasks Simplified
Published by Shubhranshu Agarwal on August 24th 2012 | Technology
Online Electronics For You magazines emerge as the best solution for the professionals who always wa...
 
Dot Net Development Platform for Business Applications
Published by Alex Franklin on August 23rd 2012 | Technology
The .Net platform was built from a scratch to overcome many of the problems that commonly accustomed...