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Google Ponders to Provide Helping Hand to Amazon

By Anand Soni Subscribe to RSS | December 2nd 2011 | Views:
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It is for sure that Google the search engine giant should not offer SEO company services to any other companies as they have the potential of bringing each and every one into one field. However, it has been come to light recently when Wall Street Journal reported that Google Inc is planning for an internet service to help consumers shop online to Amazon.com, which figures this search engine's considerable step for this forward step. However, Amazon.com can also take an

SEO company services to develop their traffic and business edge at this moment but Google's step to this concern can really edge some other factors in this mutual business attainment.

Most importantly, Google is getting 40% of revenue from its retail sources which is recently announced by the chief executive of e-commerce company, Mr. Scot Wingo. He said with regard to Amazon issue, “Amazon Prime has been such a big success in recent years that it has begun to threaten this big chunk of Google's revenue. Once a consumer joins Amazon Prime, their searches for products at Google have to decrease precipitously. As a Prime user, I only look for products on Google and other channels if I can't find it on Amazon. Amazon has created a lock-in and they have the world's best product search engine. That's 40 per cent of the Internet that Google really can't afford to lose serious share on."

With regard to this ongoing deal with Amazon Google is more concerned however some other talk are being persuaded these days about the whole issue as Mr. Eric Best, chief executive of Mercent said, "Google is arguably at a competitive disadvantage because consumers view Amazon and maybe eBay as guaranteeing overall a higher-quality shopping experience, and retail ads are almost half of Google's business, which does online advertising and e-commerce on Google, Amazon and other sites for 400 brands. Google wants to use mobile phones and the Web to connect shoppers with merchants, both online and offline, and benefit by selling ads to merchants.“

Mr. Eric Best further said, “Google still dominates when shoppers are searching for products to buy on the Internet. Handling the next steps, such as purchasing and getting items delivered, makes sense. Google would instead rely on third-party logistics companies to handle these fulfillment steps. Ensuring third-party partners perform to high service levels will be the biggest execution risk. Consumers will need to have a similar experience to what they already get with Amazon."

Anand Soni - About Author:
The author is highly experienced Internet marketing expert to provide a good direction of knowledge to the readers. He is a research associate and hence, whatever he writes that comes out from his potential skills and contemporary ideas. His recent writing includes SEO service, which exposes his in-depth knowledge for the same.

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