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Why Developing a Company Website is Important and How to Begin

By Betsy Zikakis Subscribe to RSS | February 17th 2012 | Views:

Radio and television have been the very best methods of getting the word out about merchandise or services until today. As a result of the extreme popularity and vastness of the Internet, numerous advertising methods and complex search engines have been developed. Today, many organizations that advertise online versus in traditional media end up getting better final results than ever before. Developing a high quality website to attract customers is now more vital than ever to bring people in.

Building the website can be very tricky for most organizations. Providing some sort of capability or reason to visit is hard sometimes, and the website also has to be of a higher quality. Companies that distribute goods can easily provide their inventory and pricing online, but small businesses that provide services find this a bit more challenging. Companies that offer services can provide coupons or other specials that are not offered elsewhere to increase traffic, but the main purpose of this is to basically get people to the site and then in the doors. Establishing accounts for all customers is a great method for finding out what different shoppers prefer, and also for preventing people from using the same coupons again and again.

All high quality websites are produced through a company that specializes in making them. A good website will bring shoppers in, but a bad website will typically drive customers away. Taking a look at previous sites the website company has produced is important to make sure the quality is good enough to spend funds on the site. A good website ought to provide links and a wealth of details on each page, but also be clear and organized enough for the user to not have any difficulties navigating. Customers want it to be effortless to find the information they want, and so, they should be able to sort products or services if they are displayed on the site.

Having solid hosting is important so the website does not go down when the bandwidth limit is reached. Customers will be drawn in greatly by promoting the website, so it is important to have the right package from the hosting company to support the site’s increasing popularity. Purchasing a variable cost hosting will allow the client to pay for a certain package, but move up when the monthly bandwidth allotment has been surpassed. Making sure the website can handle many simultaneous users by doing website performance testing is important to make sure it does not crash during times of high traffic. There are many mobile application testing tools available that are not expensive that will allow a small website to be analyzed effectively.

Betsy Zikakis - About Author:
SOASTA, cloud testing pioneer, provides the industry's leading mobile application testing tools service used by organizations to optimize the performance, scalability and reliability of their websites and web applications. SOASTA CloudTest leverages the resources of the Cloud for load and web performance testing. CloudTest accurately simulates traffic hitting a website or application from outside or inside the firewall, testing both lab and production environments. CloudTest Analytics combines key performance metrics with monitored system data for identifying issues while a test is running.

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