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What to Think About when Investing in a Small Business Website

By Betsy Zikakis Subscribe to RSS | February 17th 2012 | Views:

Thinking about businesses that operate on the internet, the key to any successful business is efficiency, and that may go a long way, where a first impression goes a long distance, and a reliable web page is the best tool in your arsenal. A number of individuals take the functionality of their site for granted, but in reality, with the short attention span that the majority of people have, it should be a priority, because it has the potential to be a valuable resource for your business, reaching out to more individuals, in more places, and getting your brand name out there.

You may discover precisely where you're experiencing the most traffic, how many individuals are viewing your page, and a host of additional valuable information that may make the development of your site easier by looking at the analytics of your site, giving you the insight to see where you need to focus your attention. You'll start to understand just how much of a difference it makes once you've maximized your webpage to its utmost potential, with your visitors receiving a cleaner, more consistent experience while they are browsing your site.

Individuals are picky, and if your website is not up to par, or if there are any issues which will prove to be a hindrance for your clients, it would cost you a sale, so you should do anything you are able to be certain your clients' expectations are met, and exceeded at each turn. With web load testing tools, you will be certain that your site is loading correctly, can manage the amount of content on each page, and that individuals could navigate between pages seamlessly, providing your visitors everything they require in order to find what they're looking for on your website.

You will find all of the things you need to do in order to grow and retain customers by conducting scheduled website performance testing tools, allowing your business to move forward with any venture, realizing that you have a stable website for your customers to browse at any time, leaving you to focus on the additional aspects of your business. By being proactive and looking forward, you can be certain to have a website that not only delivers the most relevant information about your business and products, but also is free of all operational issues which will create a negative view of your company, because you do not want to always have to be fixing problems.

Betsy Zikakis - About Author:
SOASTA, cloud testing pioneer, provides the industry's leading mobile app testing service used by organizations to optimize the performance, scalability and reliability of their websites and web applications. SOASTA CloudTest leverages the resources of the Cloud for web load testing tools and website performance testing tools. CloudTest accurately simulates traffic hitting a website or application from outside or inside the firewall, testing both lab and production environments. CloudTest Analytics combines key performance metrics with monitored system data for identifying issues while a test is running.

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