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Uses of Digital Signage in the retail industry

By Digital Technology Subscribe to RSS | April 4th 2012 | Views:
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Success of any business to a large extent depends on effective communication with customers. Retail industry is no different. The basic driving force here is price competitiveness and product variety. Beside these two factors, other important driving force is shopping experience. People prefer to come back to a store where they enjoy shopping.

Today, retail businesses can address all these factors with well-laid in-store communication strategy. Unlike banners and bill boards, digital signage is far better option for effective business communication.

Most common types of digital signage in retail business are plasma screens, liquid crystal displays and scrolling data boards. There are other display and media player options too. There are various uses of digital signage solutions in retail sector. We’ll see in details.

1. Drawing attention

Unlike stationary billboards, digital displays and media players are far better choice to attract attention of targeted and captive group of people. Dynamic content can also become a major hook. Visual information on in-store displays and audio on media players are too catchy to miss customers’ attention. Simple product displays often look very flat and uninspiring. Retails stores can develop simple audio-video programs to complement new product displays.

2. Conveying information

Retail business, as we know, is all about price competitiveness. Conveying the best prices and offers to customers is the key. No store can afford miscommunication and no-communication. Digital signages come handy for fast communication. Customers often decide to buy following real time deals and price concessions. This is an effective way to increase sales of slow-moving items. Nothing works better than digital signages in real-time communication. With electronic boards it takes not much time to communicate a newly devised price offer.

3. Ambience creation

Ambience affects customers’ buying decision and buying pattern. For example, a pleasing ambience almost always helps customers to think better. To create a desired in-store ambience digital signages are very useful. They can double as in-store entertainer. Understand the demography you serve and how is their entertainment preference. Accordingly, use digital signage consoles for desired effect.

4. Third-party promotional

You can leverage digital signage system in your store to promote third-party products. You don’t need to sell those products. You can allow others to use your premise and customer base to promote non-conflicting products. This could be a major way to supplement your business income.

All major stores use digital signage today. The benefits of in-store electronic signage system outweigh its costs. So, get one for your store to have an edge over your competitors.

Digital Technology - About Author:
Digital Technology is a technology blogger and keeps track on the latest updates for the world of science and technology. In this article he has discussed in detail about Digital signage in retail industry.

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