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How to Allure Your Customers with Attractive Web Design

By Amory Bert Subscribe to RSS | July 30th 2012 | Views:

Websites plays a pivotal role for every businesses and enterprises to expand and attract their customers. But how can a web design help a particular business or an enterprise to expand and attract more customers? Well for starters, let us understand what the term web design really means.

Web design is not only about glossy colours and layouts or setting up elegant backgrounds. It is a broad term that encompasses various aspects and skills related to creating and maintaining the website. It usually involves interface design, authoring (innovative writing), user experience design, graphic design and most importantly search engine optimisation. For a freelancer, it might be little tough to handle all these things at once and so in this case you need to hire a specialised web design company. There are several web design companies in London, Manchester and almost throughout UK that takes web design seriously. While creating a web design, they follow some parameters that ensure that the web design is attractive enough to allure your potential customers. Some of the parameters, which a web design companies in UK follow are mentioned below.

Unique Web Design – a web design has to be unique in every aspect. The web designers in UK first understand the nature of your business and then they study your targeted audience. After analysing this, they present you with several designs and layouts that are best matching your industry as well as your targeted audience. Furthermore, they ensures that the designs and layouts are completely unique compared to your competitors.

Typography and Authoring – typography plays a very important role for a website. Typography simply refers to the fonts and generally serif or san serif fonts are used in a website. These fonts are conspicuous and easy to read. Authoring is also important as it gives descriptive information on your website that your customer is seeking. However, these contents should be easy to understand and convey the right information that you intended. A web design company will pay dual attention at both of this perspective.

User Experience Design – user experience design refers to the ease of access to the product, service or information that that particular person is seeking. Furthermore, it also involve that how easily the user can interact with the website. For example, selection box, drop down menu, drag and drop, mouse over action and so on. If these things are properly designed, then your customers would definitely be attached to your website.

Search Engine Optimisation – as mentioned earlier it is the most important thing while designing a website. Web designers in UK follows the proper coding style that is search engine optimised and ensure that you don’t miss out to take advantage of various search engines. They understand how important it is for a website to be found so that your potential customers can visit them and get mesmerized with your amazing website.

To conclude, if you want to allure your customers with attractive web designs, then seek professional web design and web development companies that strictly follow the above mentioned parameters and bring value to your business with the power of website.

Amory Bert - About Author:
iCrayons is leading software development company in UK. We offers web design and web development, mobile app development, bespoke software development, SEO and various other services in UK. For more information please visit us at

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