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How a Contest Application Can Effectively Publicize your Brand

By Felix Stendahl Subscribe to RSS | May 17th 2012 | Views:

An online contest is a powerful means to increase brand awareness, build trust, and engage consumers in meaningful ways. Contests initiate a great user experience that gets viral, driving traffic into your website and increase your visibility in social networking sites. Ultimately, you attain a wide reach of consumers that would otherwise not be exposed to your company if not for your online publicity.

Companies that design and manage online contests can help you administer your contests effectively. Beyond competition software, brands can seek reliable assistance through associated services like consulting and marketing and creative services. Through consulting, companies can create programs, marketing and PR strategies, come up with research and analysis, rules development and technical consulting for their online contest. If you intend to publicize your brand through a contest and don’t know where to begin, consulting can help you establish a good foundation for your contest.

Contest apps are an effective solution for companies that need complete creative control over the entire contest. This includes the layout of the registration forms and look and feel of the contestant and judging apps. Custom-branded contest promotions consist of HTML and CSS editors, customizable entry for registration and nomination forms, editable title and meta data, vanity URL, contest messages, and generic widgets that can be embedded.

A contest app or contest management software is designed with the primary goals of making running online contests more enjoyable. Every added feature in your contest app enhances your ability to produce contests that are highly engaging as well as making the task of operating them simpler and more fun. A user-friendly interface allows companies to create and tweak a myriad of options for awards, idea contests, sales promotions, and the like. It is also perfect for either annual contests or several contests held each year. Companies can clone formats and replicate them repeatedly.

Contest apps further provide all the analytics and metrics for your contest. If you need more data to crunch, Google Analytics can further be integrated to your software. Likewise, an effective contest application software frees up more time for companies to build partnerships, sell sponsorships, enhance marketing and communications to key audiences, and even take a break from administrative tasks. Companies have the advantage of eliminating administrative hassles, crashing forms, voter fraud, and user complaints.

A contest software allows you to focus on contests of skill where peers, an expert jury, and public voters can all interact to evaluate the submissions and vote for the winners in your online contest. Brands, non-profit organizations, and government agencies can utilize this software for superior contest management efficiency. If you would like to read up some more on online contests, visit: and

Felix Stendahl - About Author:
For more details, search contest application and online contest in Google.

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