Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Enhance Your Email Marketing Campaign with e-Newsletters

By Janet Taylor Subscribe to RSS | January 28th 2012 | Views:

At the time of writing we are approaching the end of the year, the Christmas and New Year holiday period when businesses may take a short break and reassess their policies and campaigns for the coming year. Email marketing is likely to be a major focus of any company’s marketing strategy and the end of a month, quarter or year are popular times for sending out e-newsletters.

A regular e-newsletter can be an effective way to develop customer relations at virtually no cost other than the writer’s time. Results from an e-newsletter may not be immediate but over time, provided you publish regularly, they can produce excellent returns, making this one of the most cost-effective components in your marketing strategy. An e-newsletter can help establish you as a leader in your industry or field of expertise. Think of your newsletter as if it were an informational brochure to hand out to clients or prospective clients; the aim should be to inform, educate and possibly entertain, rather than to sell. A stockbroker might provide investment tips, a restaurant could suggest wine pairings, etc. Let your passion for what you do, or create, show through - people will be more inclined to relate to you and remember you.

E-newsletters and bulletins can be used to notify clients about new and updated products, special promotions or exciting new developments in your field. They should generally have a single focus and not be overlong – 250-350 words is an effective length to aim for. Make every effort to ensure that the intended recipients are happy to receive your email marketing missives; it is a good idea to have customers validate their email address to ensure they have ‘opted in’ to receiving your company’s messages.

When writing e-newsletters, as with any kind of email marketing, it is important to bear in mind that your intended readers may receive hundreds of emails a day, so persuading them to even bother opening your particular communication means having a really snappy headline and attention-catching preview pane. It is also worth remembering that reading online produces eyestrain much faster than reading print; it is tiring and therefore it is important to make e-newsletters as easy and comfortable to read as possible. Readers can move away from the text with a mouse click - and often will. Including pictures and graphics and breaking up blocks of text with white space to ease eyestrain will help maintain your readers’ interest.

For larger companies, managing an email marketing campaign, with possibly thousands of customers or potential customers, can be time-consuming and may seem like a massive undertaking. Even smaller businesses may need help organizing their email marketing and distribution of e-newsletters to clients.

InSite can help you with all aspects of your email marketing campaign. Their award-winning email marketing software is convenient to use and provides a cost-effective way to manage your marketing campaigns and stay connected with your customers. InSite’s ‘Messages’ software allows you to set up lists of contacts, to design and send your e-newsletters, keep track of responses and access real-time feedback anytime, anywhere. You will be able to send hundreds of e-newsletters or bulletins in seconds. The software is mobile compatible and can be utilized on any handheld device, ensuring your customers receive your bulletins wherever they may be.

Janet Taylor - About Author:
Janet Taylor writes for InSite Systems, a leader in surveys systems and a pioneer of online survey software. For more information about our online survey tool visit

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Software Articles Subscribe to RSS

Take help of online Computer virus protection softwares for your PC
Published by Pawantechmagnate on March 14th 2012 | Computer
A Computer virus protection can prevent your computer from the threats a virus can pose. Some websit...
Remove your worries with free PC help online
Published by Micel Anderson on December 21st 2011 | Computer
Before taking free PC help from an online site, it is always better to try to identify the problem o...
Solution for online crimes and frauds
Published by Hemelwasen on December 5th 2011 | Computer
The best way through which websites can save their websites from hackers is the online fraud prevent...
Buy laser toner cartridge online from a printer toner Canada
Published by Sophia Milller on February 21st 2012 | Computer
There are times when you are absolutely frustrated when you need to shell out huge amounts every yea...
Email marketing is an important aspect of your online strategies and getting bulk email software can ease your way in to success
Published by Jack on May 29th 2012 | Computer
Nowadays, internet consumers recognize the power and relevance of online marketing. Businesses are n...
How to share videos to websites online
Published by Desiree on January 10th 2012 | Software
As we know, more and more video sharing websites have come out day by day such as YouTube, Metacafe,...
How to search for an excellent mass effect 3 online
Published by Lamar Wisneski on December 23rd 2011 | Computer
So again if you are looking for an excellent online game and an upgrade version to keep you boosted ...
What should be the features of online restaurant booking system?
Published by Siketich Simon on April 3rd 2012 | Software
When you are in the market for an online restaurant booking system, the following are some of the fe...
Share video online to YouTube
Published by Desiree on January 10th 2012 | Software
Do you want to find a easier way to share video or picture on You Tube, Flickr, Tudou, Youku or othe...
ASP.NET framework a hit with online businesses
Published by Terry Littrell on May 5th 2012 | Software
This article by and large tries to cover the multiple advantages of the ASP.NET framework which have...
Benefits of online PC repair
Published by Pawantechmagnate on April 12th 2012 | Computer
With online PC repair facility, you can easily get your PC repaired without any hassles. Not only do...
Tips on purchasing the best Brother Toner Cartridges online
Published by Avena Sowell on May 4th 2012 | Computer
Finding a good quality brother toner cartridge might prove to a bit challenging at times but with th...
Buy cheap Computer Parts from online Flatrox Shop
Published by FlatroxTechnoSolution TechnoSolution on November 30th 2011 | Computer
Flatrox is online shop of Computer Components. It provides very easy customer interaction during onl...
How to share video online to YouTube?
Published by Joyce.Q on November 29th 2011 | Software
Do you want to find a easier way to share video or picture on You Tube, Flickr, Tudou, Youku or othe...
Purchasing laser toner cartridges online at unbeatable rates
Published by Julia Bennet on January 23rd 2012 | Computer
For ensuring smooth business operations, the laser toner cartridges prove indispensible. The toners ...
Quick and cost saving PC games Download online
Published by Lamar Wisneski on January 20th 2012 | Computer
What are doing these weekends? Are you planning to go out on a long trip or you are going to pass yo...
Get online pc repair for blue screen error problems
Published by Pawantechmagnate on February 15th 2012 | Computer
Ways to fix blue screen is now an easy go with the presence of several cool websites offering servic...
It makes sense to buy laser toner cartridge online
Published by Alberta Reid on December 27th 2011 | Computer
There is no office that doesn’t have a printer. We have now entered an age where most data is stor...
Finding an online Marketing Consultant for the online business
Published by Chris Wilson on November 26th 2011 | Computer
A Best SEO Clients are typically a Internet Google SEO Services that has many years of experience of...
Hire PHP Developers to enhance your online business
Published by Vivekcis on December 30th 2011 | Software
Hiring php programmer for your business is a good idea. These programmers can help in designing and ...