Customized Business Solutions Leapfrog SMB Productivity and Revenue
It used to be that the small, startup companies play small, not because they wanted to, but because they can only hope to be in the big league. Let’s face it, small and medium businesses were not termed as such by choice; they were categorized according to employee number, asset value and capacity. Startups take it one step at a time because they have limited capital to begin with. Like anyone trying to test the waters, these companies try to play it smart --carefully planning their expenditures and investments for fear of running out of funds in the middle of a marketing promotion or a well-thought of deployment strategy.
With all of these careful planning and budget constraints for small companies lie the question of competence and sustainability. Do SMBs have a fighting chance in today’s market terrain? And in case there is, which of the available platforms are advisable they invest on? Are on-premise Custom Business Softwares the best option or are Cloud-based Custom Business Solutions the ones that fit the bill?
In the old days, breaking into the market as a business owner or entrepreneur takes a considerable amount of money. Not only does it entail capital for business licenses, office space and marketing, businesses need to have a reliable and working technology infrastructure which involve serious amount of money for capital. Well, as I’ve mentioned, that was in the old days. The times have changed and I’m sure tomorrow holds a better promise, especially for SMBs.
The Y2K phenomenon gave birth to a lot of possibilities – a more dynamic internet, social media and cloud computing. Over the years, vendors have developed a variety of Custom Business Software tailored to meet the increasing demands for security over the internet. Together with such developments came the evolution of Custom Business Solutions and applications that opened doors to a lot of opprtunities for the SMB market.
Custom Business Softwares help companies achieve efficient business operations and maximize revenue possibilities. These have been proven beneficial to a lot of large enterprises but not to SMBs. This is because on-premise Custom Business Softwares have been proven to require more platforms to run efficiently and can be very costly to deploy and maintain. Most of them are designed to fit the requirements of large enterprises, and are, needless to say, incorporated with all the bells and whistles. Small companies do not need the whole shebang. They just need a basic, working and easy-to-use platform that can cover all the basic operational requirements of a small company, without the overwhelming price tag.
SMBs now find that cloud-based Custom Business Solutions, which are designed as multi-tenanted business applications offered on a pay-per-use model. This allows companies to experience enterprise-level services, at a small chunk off the cost you would normally pay for an on-premise Custom Business Software. This helps SMBs save huges costs intended for infrastructure and manpower, not to mention it increases employee productivity and efficiency essential in providing great customer service.
With these huge cost savings on operational costs and slashing off capex expenditures, funds can be diverted to marketing and sales initiatives which generate revenues. If you’ll ask me, this is a tremendous boost for small companies and ‘Thinking Big’ may not be a far-fetched dream anymore. In fact, more and more applications that used to be available only to big companies are now available and affordably-priced hosted packages, and usually can be used instantaneously upon signup. These cloud-based Custom Business Solutions are also effortless to use, more secure and reliable. To top it off, it is highly scalable, usually customizable and can accessed using any browser, from any computer, from anywhere as long as there is an internet connection.
If you think about it, the things which prevented small businesses from reaching the stars are actually an arms reach away. The cloud computing technology has made available a smorgasbord of opportunities for SMBs to embrace. Now, not only can they maximize their company’s potential, but they can actually compete with the big dogs, without spending a fortune.
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