Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Augmented Reality on mobile phones is now a reality

By Anand Kumar Subscribe to RSS | May 18th 2012 | Views:
loading
 
  



The technology of Augmented Reality (AR) is here to stay and mesmerize the users that will give them the third eye to look at the world more effectively. The real time videos or any other displays can be garnished with graphics or text to give that extra bit of information to the viewer. This overlapping can now be done instantly with the Smartphone. With such improvements in the way of just viewing things around, the analyst bee buzzes that the global revenues for mobile AR will approach $1.5bn by 2015. The world leaders in next generation technologies like Google, Qualcomm have taken initiatives to release an AR-software development kit for Google's Android mobile OS.

The scenario of AR in terms of mobile technology is that the handheld CPU along with the available graphics, camera, and buttons gives a scintillating off-the-shelf platform for AR. Enough research has been made to eliminate infrastructure dependency on the PC-based servers. For those who are still unclear of what AR is, there are a numerous videos available on net to catch the augmented reality apps in action. The well established companies are looking towards the AR for having head turning advertisement for publicity. The striking example being the Coca-Cola Company which plays a video of their product on clicking a photograph of the cola bottle or a running video. This will be an excellent strategy for the advertising companies and this is the future trend according to analytics.

Very soon with the AR apps on the cell phones, the billboards and movie posters come alive to guide you on a way to a street or get more information on a product. This amalgamation of real time objected getting overlapped with the Augmented Reality technology will be a dream come true for science fiction authors and enthusiasts. The mobile gaming worlds will come livelier with great user interface that will excite the gamers worldwide. The innovation in the field of Augmented Reality will be explored beyond the unthinkable and the retinal view gets better with this technology.

AR is now getting importance in the field of wearable computing too. Google’s project glass is an excellent example to know how exactly this technology works. On a clearer picture, the Hollywood movie “Looney Toons: Back in Action” is how the augmented reality will be viewed as. In reality you see this mix for real and not screen!

Camouflaging both the animated characters with real time things or people is what Augmented Reality is all about. Thus, with this technology the advertising industry will be alluring more people and brands as advertising will become as creative as it can get. The stores will have suspending arrows in the air on the public roads that will point to routes that will guide the people to walk into their store. The Gaming industry will also be excited with this technology as it might just change the game world with perfect sequences of the characters when playing. Though this technology is still in the nascent stage in gaming a couple of AR apps have already been developed and popular among the casual gamers already. Games already being addictive the Augmented Reality will be the perfect adhesive that will have the gamers stuck to their mobile phones.

Anand Kumar - About Author:
Since 2002, Endeavour - The Mobility Company, has remained focused on strategic mobile consulting & Mobile application development, Endeavour's strategic consulting practice brings best mobility practices and has helped large organizations and fortune 500 companies with articulating their enterprise mobility strategies and implementation roadmaps. Endeavour's expertise spans across all mobile operating platforms including the big 4 – Android application development, iPhone Application development, BlackBerry application development, and Windows Phone development.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/software-articles/augmented-reality-on-mobile-phones-is-now-a-reality.htm

Related Software Articles Subscribe to RSS

Mobile website development – the prevailing parameters
Published by Angel on August 24th 2012 | Software
Enthusiastic developers go all out to produce great results out of mobile web development programs. ...
 
How to Make effective ipad application development ?
Published by Marshal on March 12th 2012 | Software
ipad Application Development softwares developed by Appstudioz.Our experts have a wide knowledge abo...
 
Essential things to know about mobile app development
Published by Angel on December 1st 2011 | Software
Mobile applications are growing rapidly and are really very useful for entertainment as well as busi...
 
A mobile application for constant Social networking activities
Published by Anand Kumar on December 12th 2011 | Software
If you are a social media enthusiast or you constantly are in the habit of uploading photos then thi...
 
Growing demand of Mobile application development
Published by Terry Littrell on June 22nd 2012 | Software
The article is about mobile application development which has grew wider and popular since the time ...
 
India is one of the most desirable offshore software development countries!
Published by Sumitdass on August 23rd 2012 | Software
Software development is the need of every organization. Standard ‘off-the-shelf’ software or a c...
 
Bring down your Operational cost with SharePoint application Development
Published by Jon on February 10th 2012 | Software
Conventionally associated with web content and document management systems, SharePoint application d...
 
Android application Development using PHP
Published by David Richards on January 10th 2012 | Software
PHP is the open source dynamic language which is widely used in deploying various types of applicati...
 
B2B website development in ASP call us now 954-397-0800
Published by Sigma Solve LLC on July 13th 2012 | Software
Sigma Solve LLC Provides Best Web Portal Development in ASP.NET Services by Experts ASP.NET Develope...
 
Factors of Offshore software product development
Published by Calsoft Inc on April 4th 2012 | Software
Today every IT organization are looking for offshore software development, today in Offshore IT comp...
 
Precisely what is Financial Automation Software development most relating to and just what does it embody?
Published by Josejames on June 12th 2012 | Software
As a software developer, you could present a variety of services to customers. Yet, you must bear in...
 
Reverse Osmosis Process with the development of membranes that could be used to desalt water
Published by Jamesarmstrong2011 on July 19th 2012 | Computer
Reverse osmosis is a process whereby a pump is used to pressure water through a membrane, and away f...
 
How to Find a reasonable iPone Game development company?
Published by Deniel on June 9th 2012 | Software
SamifLabs is a Leading iPhone Development Company based in India we provide iPhone Application Devel...
 
Apple ipad apps development could run in landscape or portrait modes
Published by Robert Woodard on April 17th 2012 | Software
Among the outstanding capabilities of apple ipad is its touch screen function. Additionally, it also...
 
Adopt Rich Internet Application Development for web development
Published by Elan Technologies on December 26th 2011 | Software
Rich Internet Applications are web based applications that have characteristics similar to desktop a...
 
Why choose Groovy and Grails for web application development
Published by Roger Lopez on April 27th 2012 | Software
This biased interacting of devices prescribes that network managers yet need a computer to access th...
 
Customized Mobile Apps development
Published by Terry Littrell on June 11th 2012 | Software
The article is about mobile apps development along with a list of its capabilities it offers busines...
 
New Trends in Mobile application development
Published by Etisbewcorp on August 23rd 2012 | Software
Mobile Application Development methodology
With the consumer market getting giddy in anticipatio...
 
Software development India, the most preferred ones
Published by Amit Kumar on July 19th 2012 | Software
Software has become necessity for any modern business. Modern business needs software applications f...
 
What should a programmer consider before embarking on mobile website development program
Published by Angel on January 20th 2012 | Software
The programmer who plays a vital role in mobile website development projects should take note of imp...