Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Make your Web Videos as part of your Marketing Strategy

By Stella Richard Subscribe to RSS | March 23rd 2012 | Views:
loading
 
  



The online audience of a business may show less than little interest in reading boring chunks of information about its products and services. Text based internet marketing gave way to image marketing that has been further modified into video marketing. The idea is simple – to convey clear business messages in a visually enhanced manner, establishing better communications with the targets. Video marketing can keep your business in the top league and the year 2012 is the right time to practice it.

What Statistics and Predictions say?

Some recent surveys state that over 182 million internet users in the U.S. watched about 44 billion video-based content in December 2011. Interestingly, more than 55% of the marketers have shown interest in investing more on video marketing in the current year. As far as predictions are concerned, more than 70% of the internet users worldwide are expected to view online video content in 2012. Those planning to focus on video SEO campaigns throughout the year can strike the chord with the ever-increasing internet population.

Think about the Benefits

Video marketing is righteously growing because of the many benefits it offers:

• Videos can create better urgency among the viewers, thereby generating quick responses.

• Delivering more and better information in shorter time periods is possible.

• Constant uploading of videos can help a brand go viral on the internet.

• With proper video SEO, it is possible to get ranked among top search engine results.

• Investment required for video marketing can be easily afforded by those with different business sizes and volumes.

Where Do Videos Fit?

Everywhere! Videos can be embedded within the content of your blog. You can use them on business landing pages. The landing pages offering product presentations in the form of videos can enjoy better conversion rate. Social networking sites are other popular internet marketing platforms, where you can attract your business targets easily with interesting and informative videos.

Above all, there are video streaming websites like YouTube that need no evidence for the popularity they have attained. These websites expand the business exposure opportunities, allowing viewers to share the videos on their websites and blogs. What you need to learn is video optimization to make sure that the efforts reap the desired benefits.

Video Optimization

If you know about search engine optimization, you can easily understand the concept of video optimization. Here are some good video SEO techniques that work:

• Give your videos the relevant titles and captions with proper usage of top business keywords

• Tag the videos with keywords and phrases your business relies on

• Add informative and keyword-rich meta description

• Embed links of your website or blog in the video to obtain the link juice

Some additional tips include:

• Keep the video’s content informative and amusing

• The video should not be too long

• Include business logos in the video

• Contextual optimization of the content surrounding the video will help further

While the discussion above is a mere introduction, the tricks and strategies involved in video marketing can take a business to new heights. Let your business experience improvements through video content to get its fair share of customers.

Stella Richard - About Author:
Ismoip.com offers social media management, strategy consulting and Internet Marketing Vancouver for all types of business and brands.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/site-promotion-articles/make-your-web-videos-as-part-of-your-marketing-strategy.htm

Related Site Promotion Articles Subscribe to RSS

Socio-political awareness and internet
Published by Digitaladvert on August 1st 2012 | Internet Business
The socio-political condition of most of the third world countries is in dire condition. They are fa...
 
SEO social media marketing can provide information to the masses
Published by Tony Bryan on May 25th 2012 | Site Promotion
The process of SEO social media marketing has ruined the functioning and the essence of the internet...
 
Marketing with Facebook - the power of Facebook for online marketing
Published by James Blunt on November 25th 2011 | Internet Business
It's probably a reasonable assumption that most Internet marketers now recognize the potential and p...
 
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
 
Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...
 
Essential things to know about digital media services and search marketing
Published by Ravi Paul on August 8th 2012 | Site Promotion
Search engine is an online marketing tool that consists of various techniques like SEO and PPC to po...
 
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
 
Look for Website Optimization: Your Straightforward Way to the internet Success
Published by Nagmani on February 23rd 2012 | Site Promotion
Keyideas guarantees you of more visitors to your site and goals to turn these visitors into purchasi...
 
Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Benefits of social media in online marketing
Published by Wildnet Technologies on December 20th 2011 | Site Promotion
SMO India – Wildnet technologies is a growing and repudiated Social media optimization Company in ...
 
Smart Marketing through internet
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Media marketing is highly recommended by the small business professionals as they can get easy feedb...
 
Finding for Best internet Service Available in Town
Published by Amory Alwyn on May 28th 2012 | Internet Business
Cable internet service allows you to connect to the World Wide Web through the same infrastructure n...
 
The Small business online marketing tips that help you compete with the giants
Published by Jackfarnklin on February 22nd 2012 | Site Promotion
How does a small business stand against the competition of the big business houses? The simple strat...
 
Law firm Internet marketing
Published by Julia Bennet on February 21st 2012 | Internet Business
Nowadays, everyone is looking to develop a powerful online presence, including law firms. The concep...
 
Luxury Brand Collateral is usually Confronted by - Email marketing
Published by Justin Trott on June 19th 2012 | Site Promotion
Should that this emergence behind blog marketing make dilution related with luxury brand ?...
 
Database marketing: Ways to Their Approach to Give good results
Published by Frank Glazer on April 4th 2012 | Site Promotion
In brand new online world related with affiliate marketing tips, it's extremely difficult to keep in...
 
Online marketing to improve business
Published by Heena123 on February 8th 2012 | Internet Business
Marketing is a much needed strategy in any business to succeed. The success of it is defined by only...
 
PPC Web marketing considering the Canada Potential audience
Published by Burt Collins on February 24th 2012 | Internet Business
A very effective advertising campaigns ads open to press announcements industry is each of our Ppc t...
 
Online marketing strategies for businesses
Published by Julia Bennet on January 25th 2012 | Internet Business
The internet has provided businesses with an effective marketing channel. Consequently, many busines...