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Can too many backlinks can ruin my SEO campaign.

By Anton Allen Subscribe to RSS | January 23rd 2012 | Views:

There is a lot of debate across the net on how exactly you should build one way links back to your sites or site. Some people tell you should start building thousands of links and some people tell you the opposite. This article will help dispel some of the myths surrounding this industry that are circulating on the web today.

Before I go into the subject of link building I just want to point out one small thing that everyone should have a look at before they start building links back to their site or sites. Google’s web master guidelines, a piece of content that everyone should read as it explains all the do’s and don’ts of link building and website promotion. One of the things that Google is really keen on at the moment is self-promotion, they look down on anyone who is trying to influence the search engine rankings of their own website. Now this comes in two forms, the first is the use of paid links and the second is the use of other sites owned by you that are used solely for link building purposes.

Paid links can come in many forms; some can be form directory’s others are offered in the form of link package’s or from other webmasters. Don’t ask me how but Google can tell a paid link or can detect a link from a site that is possibly paid. A good tip is not to use paid links as a rule, and let’s face it why pay for links when there are literally thousands of free links available if you take the time to look for them.

Sites that are owned by you are another grey area and should be avoided unless you are using a different host and a different ip address. Web sites on the same server have a similar ip address so Google can work out the relationship between the sites may be not directly connecting you with the site but devaluating any links that come from the site in question. If you are going to use this ploy to gain backlinks to one of your sites set the site up on a completely different server so the ip address is completely different.

Ok back to the subject of how many links you should have, keeping in mind what I have mentioned above, you should be looking at a progressive link building campaign that is spread over a number of months. Another thing Google is looking for is a natural pattern of incoming links, so when 300 instant links appear all in the one day then the flags go up on your site. Too many links to fast will ruin your SEO campaign, if you don’t believe me then try it yourself, I have and it really does affect your search engine position in a bad way. Try building a handful of good quality links every week and see how it affects your search engine position, go for quality rather than quantity and be patient as it won’t happen overnight.

Anton Allen - About Author:
This article was put together by fatkid web design Chester

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