Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

WorldClassTV Launch: Using Skype Social Media to Supercharge Audience Connection! Part 4

By Noel Linda Subscribe to RSS | March 21st 2012 | Views:
loading
 
  



In our previous article post, we presented the first five Top 10 Tips for creating a successful and effective social marketing Skype “Guest Expert” Interview. These included (1) creating a professional user name, (2) making positive first impressions, (3) maintaining eye contact, (4) putting your hands where your audience can see them and (5) practicing to fine-tune your presentation. In this article, the final installment of our four-part series, we shall explore the remaining five tips. Armed with this information, you can create media for your website or social marketing campaign that will engage a wider audience far more effectively, thus securing you greater and more sustained online interest.

Top 10 Tips for a Successful Social Marketing Skype “Guest Expert” Interview:

6. Social Marketing Tip: Remove Technical Challenges: Make sure you’ve got a wired connection if at all possible. Wireless connections tend to make lower video quality and connections tend to get dropped more easily. It is of utmost importance to ensure that your internet connection works properly during a social marketing Skype interview. It is difficult to have a discussion if the interviewer is unable to hear you due to technological difficulties and interruptions. The impression will be that you are unreliable.

7. Social Marketing Tip: Speak Slowly and Clearly: Slow down! It can be easy to talk over people on a Skype call so wait for the interviewer to stop speaking before you answer. This also gives you a few seconds to think about what you want to say before you speak. You can consider having headphones on to avoid getting playback from speakers, but if you turn the speaker volume down that will solve the problem in most cases. Also, set the sound on the microphone so that it’s not so loud that it creates static.

8. Social Marketing Tip: Assess Your Surroundings: Create a background to your social marketing video presentation that’s warm and inviting and not too busy or boring. Turn off your cell phone and make sure, whether you’re at home or at your office, that you let everyone know you are not to be disturbed. No kids or pets in the background! This comes across as unprofessional in your social marketing video.

9. Social Marketing Tip: Proper Lighting: Check the lighting in the room so that it’s adequate and not too bright or too dark. Lighting has a fundamental sub-conscious effect on people. If it’s too dark, the video can come across as sinister. Too light and your audience will not be impressed with the quality of the social marketing video. Make sure you are not sitting in front of a window and turn off any bright light sources directly behind you. What you should have for your social marketing video is some kind of lighting in front of you (behind your computer, behind your camera); preferably two task lights on either side of the computer/webcam. You will want to test the light to make sure it is flattering; bad lighting can accentuate facial lines and contours, making you appear far older and even quite intimidating. A lamp with a shade directly in front of you creates a nice soft glow and fewer shadows.

10. Social Marketing Tip: Dress For Success! On-camera dress tips for your social marketing video include:

(i) Avoid color extremes. Stay away from black, white, orange and red. Bright colors will flare or strobe on camera; that is, any motion will result in a smear across the screen. Opt instead for pastels and colors in the mid-range of the spectrum. These include gray, blue, brown, maroon, purple and forest green.

(ii) Avoid patterns such as checks, stripes, herringbone or plaid in your social marketing video. Patterns drive the camera crazy, creating a “vibrating” look. However, a very fine pinstripe on a gray or blue suit will work just fine.

(iii) If you wear jewelry, keep it minimal. Likewise, do not wear sequins or any metallic-looking material. These reflect light very easily. Keep the outfit you wear for your social marketing video simple. A jacket with an embroidered patch on one side is distracting. Also, stay away from shirts with logos and pictures.

(iii) Ties should have simple, solid colors. For women, bows are fine, but scarves should be avoided.

(iv) Make-up and lipstick is a simple matter: the more natural, the better. A basic color to help highlight the face is okay, but it should match the outfit. Loud colors, no matter how fashionable, are not a good choice for your social marketing video. Eye makeup should follow suit.

(v) The hairstyle you wear for your social marketing video is as important as the outfit. Simple haircuts are best. Longer hair should be pinned back or to one side (unless otherwise requested). Males should be clean shaven. For women, nail polish should be clear. You may be asked to wear face powder, which can be essential because studio lights can cause a facial sheen of perspiration. Shiny areas on the face – hot spots – will reflect light as much as any jewelry.

A Final Note from WorldClass on Your Social Marketing Video

A successful social marketing video can work absolute wonders for your website retention rates and in many cases, is the catalyst that leads to greater online interest, lead conversions and sales. If you’re interested in creating your social marketing Skype video with us, don’t hesitate to contact Kendell Lang, founder and CEO of WorldClass.

Noel Linda - About Author:
Lena Evans is a professional blogger who discusses few tips here in this article about social marketing procedures. Social video marketing is one of the best ways to promote anything with quality.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/worldclasstv-launch-using-skype-social-media-to-supercharge-audience-connection-part-4.htm

Related Seo Articles Subscribe to RSS

SEO: Important aspect of internet marketing
Published by Manas Sadangi on January 3rd 2012 | Seo
Search Engine optimization is growing field and each aspect is used for online marketing. There are ...
 
Importance of social bookmarking in SEO
Published by Vicki Gibbs on February 14th 2012 | Seo
With increasing competition, promotion has become an important feature for every organization these ...
 
Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
 
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
 
Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...
 
Importance of Online Research for SEO marketing Companies
Published by Willam Scot on March 17th 2012 | Seo
The following emphasis upon the need of doing proper online research in the field of SEO web marketi...
 
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
 
Types of internet marketing by an SEO company
Published by Webmaster on February 11th 2012 | Seo
In this modern age of technical advancement, it is imperative to understand the power of internet an...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Maximise the potential of virtual marketing platforms for ultimate Search Engine Optimisation
Published by Arrow Internet on April 16th 2012 | Seo
Internet marketing is the new mantra for all businesses, be they start-ups or full-fledged industrie...
 
SEO power for search engine marketing india
Published by JohnAlina on November 25th 2011 | Seo
In this article, the powers and services of SEO are discussed. It also mentions what are the require...
 
How good SEO can boost your website marketing program
Published by Steve Nicolson on December 13th 2011 | Seo
MyCompanyMarketing offers a wide range of techniques and tools that put you in the driver’s seat o...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...
 
SEO: an integral tool of online marketing
Published by Dinesh Sarabhai on August 23rd 2012 | Seo
Have you ever taught why your company’s website is not getting enough recognition, which it should...
 
Looking for a franchise opportunity? Why not try an internet marketing franchise through WSI
Published by Wsiyorkshire on June 21st 2012 | Internet Business
Are you looking forward to owning your own franchise? Then why not a WSI franchise? They give you th...