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Why You Need Multi-Channel Digital Marketing in Trinidad and Tobago

By Wsiwwwexpert Subscribe to RSS | March 22nd 2012 | Views:

It’s the key to branding, and it can help your search engine optimization. Creating a multi-channel digital marketing campaign is vital to your success in the online world. The more people see your name, the more they are referred to your page, and the more they can connect with you, the better your ability to win them over.

Reaching customers via mobile and social combined with more traditional media avenues is also known as socially facilitated marketing and sales. Your efforts to diversify your message, and send it along social channels will take you further than sticking with the same old methods that are keeping you stagnant today. Backing up direct mail, or radio advertising with an online strategy, including social media messaging, helps to cover all the bases.

To begin strategizing for your cross-channel campaign, follow these 10 steps:

1. Identify your goals. Be clear-cut with what you want to achieve, and how you will measure success.

2. Create cohesion with your team. Everyone in your business needs to be on board, and in sync before you can begin. Your messaging should have a singular “voice”.

3. Evaluate the competitive landscape. Know your competition and how customers view them.

4. Plan your online reputation management (ORM). Prepare how you will monitor your online activity and how you will respond. Determine the tools you will use, like Google alerts.

5. Pilot and test your program. Be prepared to identify what’s working, and to change what isn’t.

6. Gather knowledge. Harvest knowledge sources that you can use to draft blogs, and for posting on social sites. This will show your customers that you are knowledgeable and helpful.

7. Determine how you’ll measure results. Recognize that even the slightest increase is progress. Select tools that use a simple, easy to understand report to learn what people are connecting with in your messaging. Google Analytics and Facebook Analytics are a good start.

8. Prepare to use a sales approach. While one key to messaging is being helpful and knowledgeable, understand how to craft messages that can also convert.

9. Create a policy for social interaction. Lay out rules for social engagement so that your ORM is more easily controlled. Be specific on what types of messages you and your employees can convey when representing your company.

10. Understand how to measure return on investment (ROI). Remember that not all returns will be monetary, and that it can take time to build the reputation that will bring in fans, followers and customers that will convert. Good customer relations are invaluable.

Once you’ve prepared for your campaign, ask yourself which platforms best suit your business. Not everyone will benefit from Yelp, or Pinterest… but they could be perfect for your products or services. A little bit of research will help you reach the right people, through the right channels, with the right message.

* Make a list of available channels – don’t just think of the “big three” – Facebook, Twitter, and LinkedIn. Perhaps FourSquare, Google+, YouTube, or even a blog is up your alley.

* Decide what you want to communicate.

* Determine your target audience – looking at them can give you clues as to which channels to select.

Using this process will help you laser in on the channel, and the message.

Remember, developing a multi-channel digital marketing campaign does not mean abandoning any other sales and marketing efforts that are working for you. Using them in conjunction in a blanketing approach will yield better results. But beware; consistency in your messaging becomes critical. Taking time to plan your “attack” will save you from having to correct mistakes or to put out any fires.

What online channels are you using to promote your business? How can you tie them together with other digital platforms and traditional media?

Wsiwwwexpert - About Author:
WSI- one of the best social media marketing companies offers the most innovative and affective social media optimization services to help your website/brand reach your target audience. We also provide SEO, E-Mail Marketing, e-mail marketing Trinidad & Tobago.

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