Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Three Bad Reasons to Choose an SEO Company

By Trevor Southwold Subscribe to RSS | January 25th 2012 | Views:
loading
 
  



Choosing an SEO company can be tough. For the uneducated observer, there is often seemingly little to differentiate one company from the next. When people are struggling to find good reasons to make a choice, they often resort to bad reasons, and this is particularly true when it comes to SEO. Here are some really bad reasons to pick an SEO company - make sure to avoid them when you're choosing one to work with your business.

Bad Reason #1: Because You're Friends

Everyone has friends, and it can be tempting to pick your friends when you need to employ someone in their area of work. To make it absolutely clear, there are good reasons to employ your friends - for example, because they have a proven track record of success in their industry. But employing them 'just because' they're your friend is never a good idea. Some of my friends would make excellent employees: punctual, driven, committed, intelligent and experienced in their fields. Others would be worse than useless. Make sure to know the difference if you plan on employing someone you have a personal relationship with. Also bear in mind that working relationships are different to personal ones. Work can put significant strains on a personal relationship and it is not unheard of for friends to become enemies by the time a contract ends.

Bad Reason #2: Because They Offer a Guarantee

Guarantees aren't necessarily a bad thing, but when it comes to search engine optimisation, they're not always good. Many SEO companies with a proclivity for the 'dark arts' will advertise guarantees of ranking gains within x amount of weeks. The fact of the matter is, anyone offering an absolute guarantee before they even know what keywords you intend to target should arouse your suspicion. Even if they do know what keywords you're going to target or they stipulate that they must choose the keywords (the latter is definitely not good news), guarantees are often an indicator of either spammy methods or black hat methods. If it sounds too good to be true, it probably is, and with so many dubious shortcuts available to the unscrupulous SEO company, it is better to be safe than sorry.

Bad Reason #3: Because They're Cheap

Search marketing is far from the most expensive variety, but it certainly isn't cheap. If an SEO company advertises their services at a rate much lower than the industry standard, the chances are that they're either offering a spammy/black hat service or they're inexperienced and don't really know the going rate - it should go without saying that either of these scenarios does not bode well for your business or your search marketing campaign.

Ultimately, picking an SEO company is a business decision like any other. While there are competent SEO agencies and incompetent SEO agencies, there are many who perform well in one context but not so well in another. Certain agencies have better links within some industries than others, and as all the best SEO companies know, networking is at the heart of the enterprise. It's worth investigating the existing clients of the companies you are considering - if you see someone else in your industry, you might just be in luck.

Trevor Southwold - About Author:
Kingpin-SEO is an industry-leading search marketing company with years of experience and a long list of satisfied clients. If you need an ethical, professional and capable SEO agency to help your business grow, Kingpin-SEO is the company you need.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/three-bad-reasons-to-choose-an-seo-company.htm

Related Seo Articles Subscribe to RSS

Qualities of a good Houston seo expert
Published by Julia Roger on January 4th 2012 | Seo
With more and more business establishments, both small and big, trying to make their online presence...
 
SEO India-A new phase of technological benefit for a company
Published by Gaurav Solanki on November 29th 2011 | Seo
A SEO service has become very popular because companies are able to reap profits out of their online...
 
How Can Good SEO Services help a company
Published by Julia Roger on May 26th 2012 | Seo
But you should employ professionals to take care of SEO of your website. All over the world, there a...
 
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
 
Prosper in the field of web designing and seo with Phoenix Arizona web designing company
Published by Tony Bryan on June 7th 2012 | Seo
Make the best choice of phoenix SEO consultant for the better management of SEO services for your we...
 
A tutorial: Adding your company’s profile and terms to TermWiki
Published by Melissa on April 28th 2012 | Internet Business
Having accumulated over 2 million terms across more than 1300 different subjects in just one year, T...
 
 
Improve the site level by UK based Search Engine Optimization company
Published by Robert King on January 6th 2012 | Seo
Search Engine optimization is not so easy as it seems to be. For maintaining the position at initial...
 
Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
 
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
Qualities of a staunch Nashville seo company
Published by Alvinbernard on December 15th 2011 | Seo
There are some norms as regards to the selection of the traditional Nashville seo Company. Outsourci...
 
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
 
Why to hire the services of seo next professionals
Published by James Blee on March 9th 2012 | Seo
Seo next is one of the leading professionals in this field and have been helping clients from all ov...
 
Making a site viable with the help of the seo Nashville
Published by Aldrichbasil on December 17th 2011 | Seo
This world is an ultra modern time of computers. With every new inclusion in the lives of man....
 
How website owner get trusted and reputable SEO company Hanley
Published by Dany on May 14th 2012 | Seo
In this article we will discuss that how website owner get trusted and reputable SEO Company Hanley....
 
Find SEO company using these 7 methods
Published by Anthony Mckeown on July 13th 2012 | Seo
Some people say that listing on page one in top search engines is not a big deal at all. But think a...
 
About SEO company in Mumbai
Published by James Blee on February 14th 2012 | Seo
Seo or to spell it in better words search engine optimization is the services provided to increase t...
 
Hire performance based seo services Hyderabad
Published by Avighna Seo Solutions on April 17th 2012 | Seo
Search Engine Optimization, or SEO, is one of the most important tasks that should be considered whe...
 
Affordable Organic seo services provider
Published by Sitikantha Pattnaik on December 22nd 2011 | Seo
An organic company is one, which adapts natural seo services techniques to achieve note worthy resul...
 
What to expect from Orlando seo professionals
Published by Julia Roger on January 10th 2012 | Seo
Many people are ignorant about the availability of Orlando seo services with which they could create...