Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

The Basics of Internet Marketing

By Brian Roehm Subscribe to RSS | November 25th 2011 | Views:

Like it or not most small businesses are lost when it comes to marketing. They know they need marketing and a website, but most don’t know why and even fewer know how to start. Worse yet, many clients don’t recognize poor marketing tactics and get sucked into a smooth talking marketer who overcharges, offers little value and may even damage their client’s reputation and marketing efforts.

That’s what I’d like to discuss today. I’m breaking this subject into two parts. Part one will deal with the basic types of online marketing and part 2 will look in depth at what should be expected from a good marketing firm.

The 2 branches of marketing

At the broadest level there are two different types of marketing, inbound and outbound.

Outbound Marketing simply means reaching out to your clients. This marketing type includes radio, tv, cold calling, newspaper ads, email blasts, and direct mailing. This type of marketing has fallen on hard times recently and seen a significant drop in response rates from leads. To be honest the market has become oversaturated and the public is simply shutting out the noise. When is the last time you stopped your car to write down a 1-800 number? Bought a product from an advertisement hung on your door? It’s not that this marketing doesn’t still have a place and a presence, it’s just become more difficult to see a positive and measurable return on investment.

Inbound Marketing covers all marketing efforts that focus on the client coming to you. It includes social media marketing, some search engine optimization, pay per click campaigns, word of mouth, etc. This type of marketing focuses on getting found and drawing customers to your door.

So where do I begin?

Before we look more in depth at the different types of inbound marketing I need to give you the ultra super secret that will unlock the golden door to the glorious world of leads. No, it’s not meta tags, links, Facebook friends, or the guaranteed positioning for only $995 a month. ? The secret of inbound marketing is . . . . content. Really, that’s it. Now of course you have to do a lot of work to make sure that the content gets seen, but this is what separates the good marketing firms and websites from the bad ones. It doesn’t matter how many visitors your website has (and without good content it’s probably not too many), it matters how many of your potential clients are satisfied and stay on your site and eventually buy your product or service. This topic in and of itself could take several papers to discuss, but I at least wanted to briefly touch on the topic as it should be the foundation of any marketing program.

Search Engine Optimization (SEO)

Search Engine Optimization is all about getting found when somebody types in a search term in Google, Yahoo, etc. This type of marketing can make or break your business. Good search engine optimization is what the big color ads in the yellow pages used to be (only on an international level). Every second there are an estimated 34,000 searches per second on Google. If you can gather even a small fraction of the traffic you can become a leader in industry off this marketing branch alone.

Social Media Optimization (SMO)

Social Media Optimization includes Facebook, Twitter, Google Plus, Blogs, LinkedIn and a whole host of other programs and opportunities. It offers a chance to interact with your customers and bring a face to the business. It also offers a chance to distribute your valuable content to a host of potential customers. If done improperly SMO can be a GIANT time waster but if properly performed it can be an extremely valuable asset to your business.

Brian Roehm - About Author:
Still have questions? Kc Computing Edge is an Olathe Internet Marketing Company. As the owner of Kc Computing Edge I can speak for my business and my staff when I say that we love to help small businesses become big businesses. We’d love to discuss how we can help you. Give us a call (800-406-4736) or visit and request a free Internet Marketing Quote and evaluation.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Seo Articles Subscribe to RSS

No more difficulties with Search Engine optimization to get your result
Published by Nelson on January 16th 2012 | Seo
Satva Design Studio is a professional web design company providers of web development solutions for ...
Burial plot web optimization problems web owners create
Published by Jims Campbell on April 28th 2012 | Seo
Because you elect to conduct search engine optimisation for ones web site by simply working with a W...
The mobile search engine optimization is backbone of business
Published by Jackfarnklin on March 27th 2012 | Seo
The business can be done in many ways but doing it through online is wise. It is because doing throu...
Various advantages of optimization in net promoting
Published by Robert King on December 17th 2011 | Seo
Efficient and specialized Seo UK and Search Engine Marketing services can be costly, but the benefit...
Business optimization with a good SEO Company
Published by Will Boucher on January 2nd 2012 | Seo
When you are looking to optimize you website in the search engines there is need to hire some very g...
All the Colorado state people avail only search engine optimization Denver
Published by Dimpy Jose on December 16th 2011 | Seo
The Colorado state is a big state. The Denver is the capital for the state and the county. There are...
Phoenix search engine optimization- an Overview
Published by James Blee on December 23rd 2011 | Seo
Here is a magic mantra for all website owners to boost inflow of traffic to websites and expand trad...
Know all about the search engine optimization expert
Published by Dora William on December 29th 2011 | Internet Business
If you are looking for more information about search engine optimization experts, search engine opti...
Why you need to focus on search engine optimization
Published by Megan on June 12th 2012 | Seo
In order for your website to be as effective as possible, you need to receive a sizeable amount of t...
An expert Denver search engine optimization is available
Published by Dimpy Jose on December 16th 2011 | Seo
If you are having a registered trading company in Colorado State and suffering, for you business mea...
Search engine optimization- an important concept to understand
Published by JohnAlina on November 25th 2011 | Seo
Search engine optimization is all about page traffic, gaining positioning on page 1 of Google. Two m...
Profession Options in Search engine optimization services
Published by Ashish Mittal on February 11th 2012 | Seo
SEO Expert in Delhi, SEO Company In Delhi, Web Design, Content Management System, Logo Design, Multi...
Tips for finding the best Search engine optimization firm
Published by Anthony Mckeown on March 14th 2012 | Seo
To get the best services from a search engine optimization firm you will first of all need to choose...
SEO services company in India offers search engine optimization
Published by Alena on January 18th 2012 | Seo
SEO services company in India offers search engine optimization and complete positioning solutions f...
Get more web traffic on your websites with help of social media optimization
Published by Gaurav Solanki on November 29th 2011 | Seo
A SMO service is getting popular because of various reasons. Companies are now able to improve ranki...
Features of Social Media optimization Services
Published by Pitter James on December 1st 2011 | Seo
Social media optimization service SMO service is an effective way that can increase the volume of tr...
Search engine optimization NY exploring new business ideas
Published by Ricky Martin on June 27th 2012 | Seo
The specialists are well conversant concerning the many changes and enhancements and may quickly upg...
Conversion rate optimization helping your business to make more profits
Published by MakerankSEO on April 27th 2012 | Seo
The fact that more and more businesses are going online can no longer be denied. Online trading is d...
Search engine optimization is key now a day for progression of website
Published by Nelson on February 21st 2012 | Seo
Satva Design Studio is a professional web design company providers of web development solutions for ...
Search engine optimization strategy
Published by Glyn Jones on April 11th 2012 | Seo
A search engine optimization company can decide the fate of your website and can allow you see if yo...