Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Social Media Optimization: Gaining Momentum as an Internet Marketing Tool

By Abigayle Soderstrom Subscribe to RSS | May 15th 2012 | Views:
loading
 
  



Social Media Optimization (SMO) is a relatively new term introduced by popular marketing keynote speaker Rohit Bhargava. He defines SMO as the process by which your content is easily accessible across social networks. It involves driving traffic to a website through new channels because search engines are no longer the only sites that drive big traffic.

In real world terms, the process of SMO can best be described as word-of-mouth. Any site that can help build a community around it can be considered social media. Examples are sites like Facebook, Myspace and Twitter. These are all websites that can be used as places to spread your marketing message.

SMO promotes a more pragmatic shift from driving as much traffic to a website to ensuring as much people see the website. The difference is convincing visitors to sift through the website’s content rather than unknowingly lead them to it, which can turn a lot of potential customers off. Of course, you’ll still want to drive more people to visit your site. If SMO is done right, they will.

So why should you care about SMO? You should know that social networks are driving an increasing amount of traffic to the websites they are connected to. Humor sites like Cracked, 9gag and Comedy Central are getting more traffic from social networks than they see from Google.

The performance of social referral traffic depends on two factors: how interesting your content is, and how easily it can be shared across a variety of networks. In simpler terms, SMO can lead more people to your site when people encourage their friends to digest your content. If you are targeting a specific audience, their friends are likely to be interested in the same thing, so you will be reaching a well-targeted, receptive market.

SMO is effective because your website’s content is not shoved down their throats. Instead, they are meant to be passed around in the social media, with a nudge to read through your website. This is what San Diego SEO internet marketing call ‘pull marketing’, which is a far cry from ‘push your message onto someone’ marketing that many unscrupulous SEO companies employ.

Although SMO is increasingly becoming important, that doesn’t mean you should forget about good old Search Engine Optimization (SEO). Any San Diego SEO internet marketing company will tell you that search engines still drive enormous amounts of traffic so you shouldn’t ignore them. It will be good to know that SMO leads to improved SEO because major search engines count links as if they were votes for your site.

You can easily find an internet marketing company San Diego provider for your SMO needs. Learn more about SMO at visibilitymagazine.com/internet_marketing/social-media-optimization/1.

Abigayle Soderstrom - About Author:
For more details, search San Diego SEO internet marketing and internet marketing company San Diego in Google for related information.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/social-media-optimization-gaining-momentum-as-an-internet-marketing-tool.htm

Related Seo Articles Subscribe to RSS

Traders are comfortable with the Denver search engine marketing
Published by Dimpy Jose on December 16th 2011 | Seo
In Colorado State, there are about eighteen counties and all the counties have many cities and the c...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
Online marketing to improve business
Published by Heena123 on February 8th 2012 | Internet Business
Marketing is a much needed strategy in any business to succeed. The success of it is defined by only...
 
Search engine optimization experts from SEO marketing companies
Published by Willam Scot on April 12th 2012 | Seo
Search engine optimization experts are guides for your businesses to get the websites the top ranks ...
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
 
Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...
 
How amazing it is to know about internet marketing dentists?
Published by Davidadlardin on May 30th 2012 | Seo
Today people have lot many health problems of which their teeth is also one among them. They definit...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
 
Specifically how Web 2.0 Will have Stricken Affiliate marketing online?
Published by Andrew Wilkinson on April 16th 2012 | Internet Business
In functioning your company while disappointed on what you are reaching, something else you should g...
 
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
 
The larger platform- Digital marketing and advantages
Published by JohnAlina on November 30th 2011 | Seo
Digital marketing is like interactive solutions in internet market that provides a critical and vita...
 
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
 
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
 
The most beneficial Search engine marketing Practices and Suggestions 2012
Published by Dharma on June 21st 2012 | Seo
Search engine marketing, or seo has been a a lot discussed and debated subject. IMO, I think it is g...
 
How to optimize website for local marketing
Published by Will Boucher on December 12th 2011 | Seo
If you are looking to target the local audiences for your business there is need to assure that your...
 
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
 
SEO: Important aspect of internet marketing
Published by Manas Sadangi on January 3rd 2012 | Seo
Search Engine optimization is growing field and each aspect is used for online marketing. There are ...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
A concise appraisal in SEO and Internet marketing
Published by Tony Bryan on June 7th 2012 | Seo
If the model articles that you comprehend are exclusive, run satisfactorily, grab your concentration...