Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Social Media Optimisation Boosts Online Marketing

By Hanan Kattan Subscribe to RSS | January 23rd 2012 | Views:

Over the past few years, online marketing has become a fast paced, competitive world to keep ahead of. But as people use social networking sites more than ever before it provides a large opportunity for small businesses and large companies to reach their targeted consumers. The term Social Media Optimisation was introduced back in 2006 to tap the new social networking hype created by the Internet. The social networking sites provided a very good means to reach a huge mass of consumers. That eventually gave rise to the need to optimize the content that is presented to them. For the past few years the exponential growth of this area of the Internet has been proven by the supremacy of some big players such as Facebook, Twitter and LinkedIn which all boosted the concept of Social Media Optimization. Many people are of the view that Social Media Optimisation will see the end of SEO, but we consider SMO to be another element alongside effective and ethical SEO for a successful online marketing drive. A well designed and implemented SMO strategy can help yield an outstanding Search Engine Optimisation benefit.

The internet marketer who created the term SMO believes that there are some factors that are important in quality Social Media Optimisation such as:

•Creating applicable content that can be shared among the customer

•Continuous communication with/and rewarding your readers

•Encouraging them to use their thoughts and contents to share with others

This use of social media optimization is more than just getting your content out to the world for customers to read, it is also used in maintaining an online reputation, building a brand, building link popularity, supporting customer relationship management and providing other high quality external sources linking back to one website. Facebook has been a major player in the social arena in the last few years. It has grown tremendously since its development and is the most used social media in the world. In terms of Social Media Optimisation, Facebook provides you with the ability to create your own content with your own page and share it with a highly targeted selection of consumers that can be segmented easily.

Twitter is a relatively new online socialite but it has 75 million users tweeting. They have taken the idea of a 'Status Update' and turned it into a worldwide communication channel that provides users with practically live updates in a multitude of different categories from businesses to celebrities. In terms of Social Media Optimisation, Twitter allows businesses to gather a following of customers or fans and market to them with relevant up to date content and links back to the company's website.

So a Social Media Optimisation campaign can be a very effective means of building your brand and a great source of leads from prospects that already enjoy or like your brand. Basic SEM and SEO techniques are important to driving traffic to your business's site, SMO just provides another new and extremely effective strategy that will build brand awareness and engagement and create two way communication that affects the rest of your overall marketing strategy. As a leading social media marketing agency in UK, Enlightenment Business Solutions offers social media optimisation services to promote your business through social media such, as online communities, blogs, forums, videos and more.

To find more about effective social media optimization please visit

Hanan Kattan - About Author:
Enlightenment Business Solutions is co-founded by Hanan Kattan to address the crucial 'third step' of online marketing, the step most SEO companies ignore - converting the extra traffic from your higher rankings into actual sales and profits for your business. For a special offer of a free download of Hanan's 200 page marketing book 'Grow Your Profits' please visit

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Seo Articles Subscribe to RSS

Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
How to use social media to get more customers
Published by Bloomtools on January 5th 2012 | Seo
Social media marketing is the process of promoting your site or business through social media channe...
The most impressive Social media information Guidelines
Published by Richard Simpson on December 2nd 2011 | Internet Business
The very greatest social media marketing strategy is not necessarily ones that could well be the mos...
Easier ways to market the products with the help of media
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media is used by the individuals to market their business successfully in an innovative way....
How Social media management can be a Major Driving Factor for Businesses?
Published by Wsiyorkshire on March 26th 2012 | Internet Business
Social media management involves some key factors for success in social media campaigns. There are v...
Importance of social bookmarking in SEO
Published by Vicki Gibbs on February 14th 2012 | Seo
With increasing competition, promotion has become an important feature for every organization these ...
Get more web traffic on your websites with help of social media optimization
Published by Gaurav Solanki on November 29th 2011 | Seo
A SMO service is getting popular because of various reasons. Companies are now able to improve ranki...
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...