Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Social Media and Internet Search Converge

By Trevor Southwold Subscribe to RSS | February 28th 2012 | Views:
loading
 
  



In 2012, internet search and social media are beginning to converge. Search engine operators have discovered that social media provides data about people that can be used to improve search results and target adverts more productively to specific users or groups of users.

Whenever somebody enters a search term into a search engine, algorithms evaluate the relevance and value of websites and pages within that search engine index. The page and site deemed most valuable and pertinent by the algorithm appears at the top of the search results, and other pages and websites appear in descending order according to their calculated relevance and value. At the same time, adverts which are attached to specific search engine queries are displayed to the search user on the understanding that, to take one example, searching for "buy car insurance" indicates a desire to buy car insurance.

How search engine algorithms determine relevance and value is difficult to prove. Because there are so many different metrics used within search engine algorithms, the details of which are often kept secret for commercial reasons, it can be difficult to link cause and effect when analysing the search engine performance of a particular website. Some estimates place the number of different ranking metrics higher than 200, making the task of disentanglement a troublesome one.

However, it is certain that link profiling features heavily within search engine ranking algorithms - the more inbound links received by a site, the more authority accrued by that site, in much the same way as you might determine academic influence by the number of subsequent publications that reference an earlier work. Through rigorous testing, some analysts have compiled lists of further probable ranking metrics, and one of these is page-level social signal data. Many authorities deem it likely that social signal data will increase in significance over the coming year.

Social signals help to solve several problems for search engines. Although backlink volume and quality has a positive correlation with perceived relevance and value in the eyes of human observers, there are instances when a website might link to another page simply for the purpose of ridicule. In this case, the standard practice of counting inbound links as "votes of confidence" for the quality of the content at the link destination could produce a misleading outcome. A Facebook 'Like' and a Google+ '+1' are far less ambiguous and can hardly be interpreted as anything but a sign of approval.

Perhaps more importantly, in the context of the web as a commercial arena, social signals link individual identities with expressions of approval. A Facebook 'Like' carries not only an expression of approval but also the profile and interests of the person who likes the content. With the increasing level of integration between Google+ and Google search, we can already see the impact of personal data in the new Google Search Plus Your World service - content that has been approved by many acquaintances will appear closer to the top of the search results delivered to an individual who is signed into a Google profile.

Search engines are moving away from making broad generalisations about people and moving towards delivering a more personal experience that takes into account the human relationships that inform perceived value. In time, this may contribute to the gradual fragmentation of the search engine optimisation industry as we understand it today. If personalised search becomes the standard form, backlink volume and quality (and other 'general' metrics) may become less important than the preferences of an individual.

Trevor Southwold - About Author:
Kingpin-SEO is an industry-leading provider of ethical search engine optimisation services . Through the judicious application of various cutting-edge techniques, Kingpin-SEO has delivered sustainable ranking gains to a range of regular clients and could soon do the same for you.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/social-media-and-internet-search-converge.htm

Related Seo Articles Subscribe to RSS

SEO services India That Speak for Your Business
Published by Gracie Millie on May 5th 2012 | Seo
Doing meaningful business is different than merely creating a website – the difference lies in SEO...
 
SEO services to help you succeed on the Web
Published by Justin Borowski on April 26th 2012 | Seo
At this present time of cut throat competition on the internet for survival and doing well in terms ...
 
A Beginners Guide to Reselling SEO services
Published by Nicolas Martin on May 18th 2012 | Seo
Becoming a SEO reseller is one of the most effective ways to earn more revenue on SEO services witho...
 
Quick Tips to Choose Removalists webcopy services
Published by Justin Barber on January 16th 2012 | Seo
Yes, it is a lot to ask for you to entrust your precious belongings to a third party. Its hard watch...
 
Using Tampa seo services to Boost Web Presence
Published by Julia Roger on January 9th 2012 | Seo
The internet has become the most popular form of advertisement in the last decade and therefore, man...
 
Important and Effective Seo services Australia Strategies
Published by Boris Kotevski on February 1st 2012 | Seo
Billions are websites around the world are coming online for doing a better online business, but amo...
 
Your business needs SEO services!
Published by Seo Steve on January 27th 2012 | Seo
This article discusses the need of SEO firms to attract local customers. In addition, the things to ...
 
Dallas SEO services – Looking for an Affordable One
Published by James Blee on July 11th 2012 | Seo
Dallas is an important city in United States of America. It is one of the major industrial zones of ...
 
SEO site analysis and SEO services in India
Published by Alena on December 24th 2011 | Seo
SEO India offering best in class Cheap SEO Services India to its clients worldwide. Its Offers affor...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Local SEO services to improve your business
Published by Cody Rhodes on February 24th 2012 | Seo
Technologies and websites play a very predominant role today. We rely heavily upon them for our surv...
 
Importance of Website optimisation designed for Wonderful Payout regarding E Commerce
Published by Aveline Johnson on March 20th 2012 | Internet Business
The value of Website optimisation with regard to level of profitability over e-marketing is without ...
 
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
 
Praiseworthy Results beyond your expectation with SEO services
Published by Nelson on February 2nd 2012 | Seo
Satva Design Studio is a professional web design company providers of web development solutions for ...
 
Why in case you outsource SEO services?
Published by Ema Sis on May 3rd 2012 | Seo

Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...
 
Choosing the Right Company That Renders the Best SEO services
Published by Josi Maran on March 6th 2012 | Seo
SEO is regarded as one of the most essential strategies that ensure worthy website visibility. The a...
 
Affordable Organic seo services provider
Published by Sitikantha Pattnaik on December 22nd 2011 | Seo
An organic company is one, which adapts natural seo services techniques to achieve note worthy resul...
 
SEO Nest offers huge services at a very affordable rate
Published by Somjons12 on January 16th 2012 | Seo
Web designing and Search Engine Optimization (SEO) services are the main two service offered by SEO ...
 
Hire performance based seo services Hyderabad
Published by Avighna Seo Solutions on April 17th 2012 | Seo
Search Engine Optimization, or SEO, is one of the most important tasks that should be considered whe...
 
Benefit from the Dedicated SEO Hosting services to improve SERP ranks
Published by Andrew Sullivan on January 19th 2012 | Seo
Dedicated SEO Hosting services are the best, performance wise and can give unexpected results that w...