Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Social Media and Internet Search Converge

By Trevor Southwold Subscribe to RSS | February 28th 2012 | Views:
loading
 
  



In 2012, internet search and social media are beginning to converge. Search engine operators have discovered that social media provides data about people that can be used to improve search results and target adverts more productively to specific users or groups of users.

Whenever somebody enters a search term into a search engine, algorithms evaluate the relevance and value of websites and pages within that search engine index. The page and site deemed most valuable and pertinent by the algorithm appears at the top of the search results, and other pages and websites appear in descending order according to their calculated relevance and value. At the same time, adverts which are attached to specific search engine queries are displayed to the search user on the understanding that, to take one example, searching for "buy car insurance" indicates a desire to buy car insurance.

How search engine algorithms determine relevance and value is difficult to prove. Because there are so many different metrics used within search engine algorithms, the details of which are often kept secret for commercial reasons, it can be difficult to link cause and effect when analysing the search engine performance of a particular website. Some estimates place the number of different ranking metrics higher than 200, making the task of disentanglement a troublesome one.

However, it is certain that link profiling features heavily within search engine ranking algorithms - the more inbound links received by a site, the more authority accrued by that site, in much the same way as you might determine academic influence by the number of subsequent publications that reference an earlier work. Through rigorous testing, some analysts have compiled lists of further probable ranking metrics, and one of these is page-level social signal data. Many authorities deem it likely that social signal data will increase in significance over the coming year.

Social signals help to solve several problems for search engines. Although backlink volume and quality has a positive correlation with perceived relevance and value in the eyes of human observers, there are instances when a website might link to another page simply for the purpose of ridicule. In this case, the standard practice of counting inbound links as "votes of confidence" for the quality of the content at the link destination could produce a misleading outcome. A Facebook 'Like' and a Google+ '+1' are far less ambiguous and can hardly be interpreted as anything but a sign of approval.

Perhaps more importantly, in the context of the web as a commercial arena, social signals link individual identities with expressions of approval. A Facebook 'Like' carries not only an expression of approval but also the profile and interests of the person who likes the content. With the increasing level of integration between Google+ and Google search, we can already see the impact of personal data in the new Google Search Plus Your World service - content that has been approved by many acquaintances will appear closer to the top of the search results delivered to an individual who is signed into a Google profile.

Search engines are moving away from making broad generalisations about people and moving towards delivering a more personal experience that takes into account the human relationships that inform perceived value. In time, this may contribute to the gradual fragmentation of the search engine optimisation industry as we understand it today. If personalised search becomes the standard form, backlink volume and quality (and other 'general' metrics) may become less important than the preferences of an individual.

Trevor Southwold - About Author:
Kingpin-SEO is an industry-leading provider of ethical search engine optimisation services . Through the judicious application of various cutting-edge techniques, Kingpin-SEO has delivered sustainable ranking gains to a range of regular clients and could soon do the same for you.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/social-media-and-internet-search-converge.htm

Related Seo Articles Subscribe to RSS

Important and Effective Seo services Australia Strategies
Published by Boris Kotevski on February 1st 2012 | Seo
Billions are websites around the world are coming online for doing a better online business, but amo...
 
Quick Tips to Choose Removalists webcopy services
Published by Justin Barber on January 16th 2012 | Seo
Yes, it is a lot to ask for you to entrust your precious belongings to a third party. Its hard watch...
 
SEO companies in Arizona provide quality services based on your requirements
Published by Tony Bryan on April 20th 2012 | Seo
With the best choice of the Arizona SEO services you can easily get the best benefits of SEO service...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Local SEO services to improve your business
Published by Cody Rhodes on February 24th 2012 | Seo
Technologies and websites play a very predominant role today. We rely heavily upon them for our surv...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Praiseworthy Results beyond your expectation with SEO services
Published by Nelson on February 2nd 2012 | Seo
Satva Design Studio is a professional web design company providers of web development solutions for ...
 
Get full-fledged web designing and developing services in Hamilton
Published by Andrew on January 25th 2012 | Internet Business
In order to avail high revenues, improved ROI and boosted sales and traffic, all you need is an onli...
 
Take your company to new heights with SEO services
Published by Ashraf on January 22nd 2012 | Seo
This article will talk about the need & importance of professional seo company to succeed in e-busin...
 
Glasgow search engine optimisation Services Enhance the Web Profile of your Business
Published by Robert King on November 29th 2011 | Seo
SEO is the procedure which helps in utilising a site by improving the interior and outer feature for...
 
Competitive SEO India services at affordable prices
Published by Wildnet Technologies on January 19th 2012 | Seo
SEO India – wildnet technologies is a world wide highly affordable SEO Services Company in India o...
 
Long distance calls at cheaper rates through VoIP services Miami
Published by Ethen Hunt on January 7th 2012 | Internet Business
VoIP services Miami are the most talked about technologies on the internet today. They have proved t...
 
Directory Submission services in Seo field
Published by Cary Fort on April 6th 2012 | Seo
Construe Directory Content is a useful cyberspace exploit victimized for promoting your hands websit...
 
Top1position offers professional SEO Google Base services
Published by Top1position on February 1st 2012 | Seo
Google Base service is an ideal service that allows you to submit and share your products and servic...
 
Why Benefits SEO India services are so important?
Published by Wildnet Technologies on February 13th 2012 | Seo
SEO India – Wildnet Technologies have experienced SEO Team in India offers effective and organic S...
 
Increase your web profits with the web marketing services
Published by Andy Wills on May 17th 2012 | Seo
The business and shopping scenario has changed a lot after the internet boom. It is because of the W...
 
SEO site analysis and SEO services in India
Published by Alena on December 24th 2011 | Seo
SEO India offering best in class Cheap SEO Services India to its clients worldwide. Its Offers affor...
 
Appoint prominent SEO services of the best SEO India
Published by Wildnet Technologies on December 2nd 2011 | Seo
SEO in India – wildnet technologies is the best search engine promotion services company in India ...
 
Affordable web development services in Kolkata
Published by Asitava Bose on January 17th 2012 | Internet Business
In modern time all small or big organizations have their own websites. Some of them are well develop...
 
Why to hire SEO services in Montreal for promoting online business?
Published by Martindrew on January 11th 2012 | Seo
SEO OR Search Engine Optimization is the most selected procedure to improve website ranking in all r...