Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Search Engine Optimization versus Public Relations Strategies

By Stella Richard Subscribe to RSS | May 21st 2012 | Views:
loading
 
  



While Public Relations Management as a discipline has been around for a while now, the recent trends in Search Engine Optimization and the evident overlap between these two disciplines has given rise to a turf war that show no sign of ending anytime soon. While professionals belonging to both these disciplines focus on defending their roles to a great extent, a significant mistake that everybody is making at this point is, not taking the initiative to actually understand what optimization means and how it is relevant to PR management.

Core Functions

Optimization initiatives on search engines aim to ensure that the website of any business receives a good ranking as results for relevant search terms. Consequently, the primary objective of public relations management is to ensure that the brand has a positive reputation among its target audience and stakeholders.

Where do these Functions Overlap?

When described in simple terms, the two disciplines seem so very different. Yet, the main reason behind the friction between these two functions is that they tend to make use of very similar strategies to achieve their own respective core objectives.

One of the easiest and most effective ways to enhance your website’s ranking is to have other websites link back to your own pages. If your links appear on authoritative and well reputed websites, especially on respected media sites such as the New York Times, BBC etc., it s deemed to be of great value and an interesting way to convince these brands to talk about your company in their content.

Evidently, there is a conflict on this exact point, where the PR teams of a business believe that maintaining relationships with the media is meant to be their job. At the same time, optimization experts also need to innovate and find ways to engage with internet based media in order to achieve those back-links and mentions on the World Wide Web.

In addition to interacting with high-profile media, Optimization experts are also working with a number of other reputed websites which may or may not belong to media to achieve more back-links on the internet. More often than not, PR teams tend to disapprove the content of the articles of the type of websites that optimization experts chose to associate with.

The Complexities of Social Media Integration

When social media platforms such as blogs and other networking websites come into play, there is an added opportunity for content and search engine experts to post a lot of keyword-rich content to attract further attention. At the same time, PR teams will want to make use of the same space to publish news announcements and other leadership related articles. There is a clear difference of opinion and objective between these two functions which tends to convert into a violent disagreement on the ownership of these social media platforms.

The practical thing to do is for businesses to draw lines between each department and design specific jurisdictions even on the internet space. For example, it would make more sense for the optimization projects to be executed on social channels such as Facebook and Twitter, since they also benefit the rankings and the PR could take over aspects which help in effectively managing the reputation of the business on the internet.

Whether or not a solution is arrived at with respect to these two disciplines, they both remain to play significant roles in the growth of the business in the long run.

Stella Richard - About Author:
Stella Richard is the author of various articles and currently working with Ismoip.Ismoip.com offers social media management, strategy consulting and Seo Vancouver for all types of business and brands.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/search-engine-optimization-versus-public-relations-strategies.htm

Related Seo Articles Subscribe to RSS

Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
How to optimize website for local marketing
Published by Will Boucher on December 12th 2011 | Seo
If you are looking to target the local audiences for your business there is need to assure that your...
 
SEO Key to success with online marketing
Published by Will Boucher on April 30th 2012 | Seo
Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one ...
 
The larger platform- Digital marketing and advantages
Published by JohnAlina on November 30th 2011 | Seo
Digital marketing is like interactive solutions in internet market that provides a critical and vita...
 
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
Traders are comfortable with the Denver search engine marketing
Published by Dimpy Jose on December 16th 2011 | Seo
In Colorado State, there are about eighteen counties and all the counties have many cities and the c...
 
SEO: Important aspect of internet marketing
Published by Manas Sadangi on January 3rd 2012 | Seo
Search Engine optimization is growing field and each aspect is used for online marketing. There are ...
 
Effective Denver online marketing brings rapid growth to business
Published by Dimpy Jose on December 16th 2011 | Seo
Any product seller will be selling his product in the website, through his known circle and from his...
 
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
 
Law firm Internet marketing
Published by Julia Bennet on February 21st 2012 | Internet Business
Nowadays, everyone is looking to develop a powerful online presence, including law firms. The concep...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
 
Types of internet marketing by an SEO company
Published by Webmaster on February 11th 2012 | Seo
In this modern age of technical advancement, it is imperative to understand the power of internet an...
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
Facebook fans and likes for better business marketing
Published by Furnandosucre on March 14th 2012 | Seo
Internet is the fastest medium to spread any news or information across the widest range of people w...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
 
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
 
Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...
 
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...