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Refine Your Marketing Strategy

By Cathey Lee Subscribe to RSS | March 16th 2012 | Views:

Once you have all the right internet marketing strategies in place, (blogging, keywords, social media, email marketing, etc) you need to make time to ensure that they are all as efficient as they can be. One of your goals should be to get found online and generate new customers by using all of your marketing techniques the best way possible.

How can you optimize your internet marketing techniques?

Try these 5 Steps:

Implement and Analytics Program

*- Analytics programs such as HubSpot will help you analyze your website traffic.

Identify Opportunities

*-What do you want to improve? Look for new opportunities in the areas you want to improve. For instance if you want more people coming to your blog, then maybe try posting on a regular basis so that the search engines find you easier.

Set a Metric For Success

*-You want this to be measurable and involve a set time frame. For example, increase X website leads over the next X days.


*-Look at what works and what doesn’t work. Make sure you are making the appropriate changes to the things that don’t work so that they can improve.


*-Evaluate your progress; if you’ve met your metric for success then you can stick with your changes. If you haven’t met your metric for success then figure out what you could have done differently and monitor your improvements to make sure they had a positive effect.

Simply putting together a marketing strategy and putting it into place doesn’t ensure success. Your business should be evaluating in each and every step, what is working and what is not working. Make sure you are following these steps in order to have an effective and successful internet marketing campaign.

Let's Hear From You!

What opportunities do you want to improve for your business and how do you plan on doing that? What is the metric for success that you decided on for your company?

Cathey Lee - About Author:
The above article has been taken from the blog of Over Go Video regarding refining the marketing strategy

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