Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Psychological Principles of Blogging as a Search Engine Optimization Strategy

By Masako Gun Subscribe to RSS | May 17th 2012 | Views:
loading
 
  



In Dr. Robert Cialdini’s marketing book Psychology: The Art of Persuasion, three of the six main principles of persuasion are listed as social proof, liking, and scarcity. Social proof means that people tend to follow what other people are doing. According to the liking principle, people are more easily persuaded by those they like. Lastly, the scarcity principle dictates that people give more value to scarce resources. Hence, a blog that combines all three of these principles is a powerful Internet marketing tool.

A blog is essentially an online journal, which may or may not follow a certain theme. To make it easier for web users to navigate them, blog entries may be categorized by date or content. With the advent of popular blogging sites, web users, like business marketing personnel, no longer need to experience the hassle of setting up websites by themselves.

Most people understand that companies need to highlight the positive aspects of their products, though it doesn’t keep them from being at least a little skeptical when a product is given too much marketing hype. However, if there’s a presumably objective blogger who writes rave reviews about that product, people may be more persuaded to try it out—this is the social proof principle at work.

Like social networking site users, bloggers typically have a set of friends who follow their work. If the blogger writes about, say, Folsom computer technicians, they’ll think: “So-and-so said that this computer technician is the best. It must be true, because so-and-so is a reliable source, and very likeable too!” Companies that provide the Internet marketing Folsom businesses trust may associate the positive qualities of the blogger to the product.

The Internet has created an interesting paradox: while it helps people search through millions of links in a few seconds, in some cases, it’s actually more difficult to find the right match. For example, if a user types “Folsom computer technicians”, the results will likely turn up several links to Folsom computer repair services. On the other hand, if you type “how to look for good Folsom computer technicians,” only a handful of the links may turn out to be relevant. However, if the blogger writes about looking for good Folsom computer technicians, Folsom web users are more likely to read that blog. Another good Folsom search engine optimization strategy is for a blog to provide backlinks to the company website; hence, the scarcity principle.

The success of blogging as a Folsom SEO strategy is dependent upon a good understanding of these psychological principles. For more information on these SEO strategies, please read findinternetmarketingblog.blogspot.com/2007/10/different-methods-of-online-marketing.html.

Masako Gun - About Author:
For more details, please search "Internet marketing Folsom, Folsom search engine optimization, and Folsom SEO " in Google.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/psychological-principles-of-blogging-as-a-search-engine-optimization-strategy.htm

Related Seo Articles Subscribe to RSS

Law firm Internet marketing
Published by Julia Bennet on February 21st 2012 | Internet Business
Nowadays, everyone is looking to develop a powerful online presence, including law firms. The concep...
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
Conceptual marketing with Arizona’s brilliancy
Published by Tony Bryan on June 7th 2012 | Seo
Search engine optimization provided by the Phoenix company of Arizona takes the maximum responsibili...
 
Search engine optimization experts from SEO marketing companies
Published by Willam Scot on April 12th 2012 | Seo
Search engine optimization experts are guides for your businesses to get the websites the top ranks ...
 
How amazing it is to know about internet marketing dentists?
Published by Davidadlardin on May 30th 2012 | Seo
Today people have lot many health problems of which their teeth is also one among them. They definit...
 
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
 
SEO by India festive announcement of providing Internet marketing solutions
Published by Manas Sadangi on August 7th 2012 | Seo
SEO By India announces a comprehensive range of internet marketing solutions at most affordable pric...
 
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
 
Traders are comfortable with the Denver search engine marketing
Published by Dimpy Jose on December 16th 2011 | Seo
In Colorado State, there are about eighteen counties and all the counties have many cities and the c...
 
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
The larger platform- Digital marketing and advantages
Published by JohnAlina on November 30th 2011 | Seo
Digital marketing is like interactive solutions in internet market that provides a critical and vita...
 
Looking for a franchise opportunity? Why not try an internet marketing franchise through WSI
Published by Wsiyorkshire on June 21st 2012 | Internet Business
Are you looking forward to owning your own franchise? Then why not a WSI franchise? They give you th...
 
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
 
Increase your web profits with the web marketing services
Published by Andy Wills on May 17th 2012 | Seo
The business and shopping scenario has changed a lot after the internet boom. It is because of the W...
 
Effective Denver online marketing brings rapid growth to business
Published by Dimpy Jose on December 16th 2011 | Seo
Any product seller will be selling his product in the website, through his known circle and from his...
 
Internet marketing through an esteemed and reliable firm
Published by Cindy Buccieri on May 4th 2012 | Seo
Technology advances and the saturation of advertising in traditional media have created the need to ...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
How good SEO can boost your website marketing program
Published by Steve Nicolson on December 13th 2011 | Seo
MyCompanyMarketing offers a wide range of techniques and tools that put you in the driver’s seat o...