Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Psychological Principles of Blogging as a Search Engine Optimization Strategy

By Masako Gun Subscribe to RSS | May 17th 2012 | Views:
loading
 
  



In Dr. Robert Cialdini’s marketing book Psychology: The Art of Persuasion, three of the six main principles of persuasion are listed as social proof, liking, and scarcity. Social proof means that people tend to follow what other people are doing. According to the liking principle, people are more easily persuaded by those they like. Lastly, the scarcity principle dictates that people give more value to scarce resources. Hence, a blog that combines all three of these principles is a powerful Internet marketing tool.

A blog is essentially an online journal, which may or may not follow a certain theme. To make it easier for web users to navigate them, blog entries may be categorized by date or content. With the advent of popular blogging sites, web users, like business marketing personnel, no longer need to experience the hassle of setting up websites by themselves.

Most people understand that companies need to highlight the positive aspects of their products, though it doesn’t keep them from being at least a little skeptical when a product is given too much marketing hype. However, if there’s a presumably objective blogger who writes rave reviews about that product, people may be more persuaded to try it out—this is the social proof principle at work.

Like social networking site users, bloggers typically have a set of friends who follow their work. If the blogger writes about, say, Folsom computer technicians, they’ll think: “So-and-so said that this computer technician is the best. It must be true, because so-and-so is a reliable source, and very likeable too!” Companies that provide the Internet marketing Folsom businesses trust may associate the positive qualities of the blogger to the product.

The Internet has created an interesting paradox: while it helps people search through millions of links in a few seconds, in some cases, it’s actually more difficult to find the right match. For example, if a user types “Folsom computer technicians”, the results will likely turn up several links to Folsom computer repair services. On the other hand, if you type “how to look for good Folsom computer technicians,” only a handful of the links may turn out to be relevant. However, if the blogger writes about looking for good Folsom computer technicians, Folsom web users are more likely to read that blog. Another good Folsom search engine optimization strategy is for a blog to provide backlinks to the company website; hence, the scarcity principle.

The success of blogging as a Folsom SEO strategy is dependent upon a good understanding of these psychological principles. For more information on these SEO strategies, please read findinternetmarketingblog.blogspot.com/2007/10/different-methods-of-online-marketing.html.

Masako Gun - About Author:
For more details, please search "Internet marketing Folsom, Folsom search engine optimization, and Folsom SEO " in Google.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/psychological-principles-of-blogging-as-a-search-engine-optimization-strategy.htm

Related Seo Articles Subscribe to RSS

SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
 
Looking for a franchise opportunity? Why not try an internet marketing franchise through WSI
Published by Wsiyorkshire on June 21st 2012 | Internet Business
Are you looking forward to owning your own franchise? Then why not a WSI franchise? They give you th...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
SEO India, Internet marketing process
Published by Alena on January 24th 2012 | Seo
SEO India, Internet marketing process that can have a big capital and beyond. To make things right, ...
 
A concise appraisal in SEO and Internet marketing
Published by Tony Bryan on June 7th 2012 | Seo
If the model articles that you comprehend are exclusive, run satisfactorily, grab your concentration...
 
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
SEO power for search engine marketing india
Published by JohnAlina on November 25th 2011 | Seo
In this article, the powers and services of SEO are discussed. It also mentions what are the require...
 
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
 
Internet marketing through an esteemed and reliable firm
Published by Cindy Buccieri on May 4th 2012 | Seo
Technology advances and the saturation of advertising in traditional media have created the need to ...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
Local Internet marketing Company Florida - a True Support for the Internet Marketers
Published by Henrica Hopman on May 23rd 2012 | Seo
If you are thinking of ways to increase the visibility of your company then internet marketing is th...
 
Effective Denver online marketing brings rapid growth to business
Published by Dimpy Jose on December 16th 2011 | Seo
Any product seller will be selling his product in the website, through his known circle and from his...
 
Hire the search engine marketing Colorado service
Published by Dimpy Jose on December 19th 2011 | Seo
In Colorado, there are many business cities are available. The fifty percent of the cities are doing...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
Importance of Online Research for SEO marketing Companies
Published by Willam Scot on March 17th 2012 | Seo
The following emphasis upon the need of doing proper online research in the field of SEO web marketi...
 
Types of internet marketing by an SEO company
Published by Webmaster on February 11th 2012 | Seo
In this modern age of technical advancement, it is imperative to understand the power of internet an...