Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Marketing Mix of SEO and SMO Gives Better ROI

By Elvy James Subscribe to RSS | January 12th 2012 | Views:
loading
 
  



Cost effective Internet marketing is very important for small businesses today. Small businesses do not have large marketing budgets, but they still have to compete with the big fish. That is why marketing optimization has become the order of the day and visibility is a major concern for the companies thriving in the online domain. It has also become evident that since SEO, SEM and SMO alone cannot direct the maximum traffic to the website; the general opinion is that there is a need for a marketing mix.

Search Engine Optimization (SEO)

In today’s world, a user instinctively goes online first to search for any product he needs, therefore Search Engine Optimization will be on a top of any advertiser’s digital to-do list. SEO is obviously very important for online marketing. A good SEO campaign can give you a significant edge as far as organic search engine ranking is concerned. There is no alternative to SEO supremacy, and it cannot be achieved overnight. A tremendous amount of hard work goes into taking your website to the top ranking on Google.

Search Engine Marketing (SEM)

The next step is to improve your ROI, or overall return on investment. One way to do this by switching to a pay per click advertising model for your Search Engine Marketing. That is, you only pay when the paid ads on the right-hand side of a Google search result page are actually clicked on by users. Because paid search ads are typically paid only when there are clicks (cost per click), the advertiser does not have to pay for all the users that do not actually click as with the pay per impressions model.

Social Media Optimization (SMO)

With the advancement and huge popularity of social media today, the development of Social Media Optimization, that is, gaining back links and visits from popular sites like Facebook and Twitter, is being targeted towards real time searching. Recent statistics revealed by the social media giant Facebook confirmed that Facebook integration resulted in a more than 400% jump in the traffic for some well-known companies and news websites of the USA.

Any kind of incoming traffic can be converted into opportunities for earning money. Simple tweaks to your SEO, SEM and SMO techniques will most definitely help in reaching your desired ROI.

Elvy James - About Author:
The author is having deep knowledge about Search Engine Marketing. For more informationa about Search Engine Optimization, visit http://www.kuware.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/marketing-mix-of-seo-and-smo-gives-better-roi.htm

Related Seo Articles Subscribe to RSS

Specifically how Web 2.0 Will have Stricken Affiliate marketing online?
Published by Andrew Wilkinson on April 16th 2012 | Internet Business
In functioning your company while disappointed on what you are reaching, something else you should g...
 
Best Internet marketing web site design for Singapore Seo Services
Published by Verzdesign1 on February 16th 2012 | Seo
VerzDesign – Best Web Design Singapore with CMS. Creative and Professional Website Design Company ...
 
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
 
SEO power for search engine marketing india
Published by JohnAlina on November 25th 2011 | Seo
In this article, the powers and services of SEO are discussed. It also mentions what are the require...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
How amazing it is to know about internet marketing dentists?
Published by Davidadlardin on May 30th 2012 | Seo
Today people have lot many health problems of which their teeth is also one among them. They definit...
 
Choose Efficient and Affordable SEO Services for Achieving High sales Leads
Published by Steve B on August 20th 2012 | Seo
Search engine optimization is something internet marketers need to do if they want to own successful...
 
SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
 
Facebook fans and likes for better business marketing
Published by Furnandosucre on March 14th 2012 | Seo
Internet is the fastest medium to spread any news or information across the widest range of people w...
 
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
 
Hire the search engine marketing Colorado service
Published by Dimpy Jose on December 19th 2011 | Seo
In Colorado, there are many business cities are available. The fifty percent of the cities are doing...
 
SEO Services in India – Online marketing getting big
Published by Manas Sadangi on December 27th 2011 | Seo
It is a short form used for Search Engine Optimization. Those people who own a website must be famil...
 
How good SEO can boost your website marketing program
Published by Steve Nicolson on December 13th 2011 | Seo
MyCompanyMarketing offers a wide range of techniques and tools that put you in the driver’s seat o...
 
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
 
Local Internet marketing Company Florida - a True Support for the Internet Marketers
Published by Henrica Hopman on May 23rd 2012 | Seo
If you are thinking of ways to increase the visibility of your company then internet marketing is th...
 
Law firm Internet marketing
Published by Julia Bennet on February 21st 2012 | Internet Business
Nowadays, everyone is looking to develop a powerful online presence, including law firms. The concep...
 
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...