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Local SEO - Your Niche in Online Marketing

By Steve B Subscribe to RSS | June 13th 2012 | Views:
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In April of 2011, Google unleashed the Panda update, an update meant to improve search results for Internet users. One of the areas that changed was an increased emphasis on local SEO to give better local search results to help small and local businesses benefit from the Internet. This change makes in just as important for these small and local businesses to have an effective presence on the Internet as any other company, regardless of size.

Local SEO is the most powerful and effective marketing tool available today. For a small or local business, investing in Local SEO and an overall effective web presence is the best investment in advertising and marketing they can make. This article will review some of the reasons that SEO is so important, why it is immensely powerful and the advantages it provides to any company employing effective the right kind of SEO services.

SEO has come a long way since its recent explosion due to Google’s Panda update – a refocusing of the search engine’s efforts to reflect the new emphasis on local search and local results listings. Locally focused SEO is by far the most powerful marketing tool in existence today, and easily the best single investment any small or local business serving a limited, specific geographical area could make. In today’s article, we’ll be discussing the qualities of locally focused SEO that make it so powerful, as well as some excellent advantages a business can derive from the employment of neighborhood SEO services.

Part of the reason that local SEO is so powerful is the ability it has to raise small and local business profile online, in an easy and quick manner. Locally focused SEO efforts pay off much faster than global SEO because of the lower volume of businesses involved. Local SEO utilizes top value long-tail keywords that contain words called modifiers for that local area. Another important part of local SEO is the initiation, establishment and proper optimization of a client’s company Google Places business listing for their particular geographical area.

Long-Tail Keywords Importance

Local SEO is focused on researching and selection of perfected long-tail keywords. The goal is to identify the search strings a local customer would enter if looking for a business similar to that of the client. Modifiers tip off the search engines as to the correct geographical location of the business. These words name the city and zip code or giving the county where the business is located. When the search engine matches this modifier, data to a listing in Google Places any search performed within a given geographical area from the business will receive the search listing of the local company. These types of search results do not include any national and global competition, providing the local company first chance at business from customers in their own area.

The more times the local business gets a hit from local searches, the length of time and position in the search results increases in a positive way. This is why local SEO is so valuable to local and small businesses.

The Value of a Google Places Listing

A very important part of SEO is the accurate, complete and optimized inclusion of a company’s contact data, including geographical location. The ability of the search engine to match Google Places data with organic local searches is one of the reasons local SEO succeeds quickly for search result placement.

Steve B - About Author:
180 Fusion is one of the most reputed SEO Services Company offering Guaranteed SEO, SEM and SMO Services to clients around the globe. For pr queries contact us at pr@180fusion.com

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