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Internet Marketing Vs SEO – Which is in More Demand?

By Simon David Subscribe to RSS | March 28th 2012 | Views:

Where SEO is the science of search engine optimization, the internet marketing is a term broader to it. Search engine optimization is the process which is utilized by the professionals to make web properties of client’s business more attractive to the major search engines including Google, Ask, Yahoo, etc. Used in the same fashion, the internet marketing techniques are directed to promote the sites and its properties for more visibility.

Let’s understand both the broad terms and their certain facts one by one through this article.

Meaning of SEO

Better SEO means to have a great ad in the yellow pages to attract the attention of people for a limited number of categories. Rankings and keywords are determined if one really finds your URL in search results. It not only makes the site a helpful and information securing and adding to it, it also accounts for around 70% of sales. This is one of the best ways to gain exposure for the site.

Limits of SEO

Ranking is not the only factor that guarantees results. If any keyword does not match with the exact search behavior, one may not find an increase in the profit range or conversion rate. Ranking is important but is the not only benchmark one measure SEO Vancouver success by.

For faster results, some short cuts are also getting opted. Such techniques may help one to yield powerful and quick results but the fact is such benefits are short-lived. Once the search engine flags the site it may lead one to face heavy penalties. The penalty can be so severe that it can cause the removal of the site from the search engines.

Internet marketing

Internet marketing is a sum total of various useful techniques like PPC, Ad words, social media, email marketing and others. PPC has an advantage over SEO is that the former comes with the capability of field testing various ads and identify from where the customers are coming to the site.

Right mix

Other than differences in limits and general characteristic features of Search Engine Optimization and online marketing, both have huge advantage of tracking the data and flexibility to deliver quality visibility results of the website. SEO tends to increase at slow speed as compared to other techniques but it lasts longer.

Thus, with reference to SEO Vs internet marketing, what matters is to understand the right mix of the techniques involved and utilize them properly at the right time.

Simon David - About Author:
Nirvana Canada offers ideal techniques based internet marketing solutions in Vancouver, BC. Major services of the firm include SEO Vancouver, web development, web design and much more.

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