Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to Properly Manage Exact Match Keywords in AdWords

By Traian Neacsu Subscribe to RSS | April 30th 2012 | Views:
loading
 
  



Today’s short article is going be a quick tip on, as you may have already guessed from the title, how to properly manage an exact match type keyword list.

This sounds like a no brainer, doesn’t it?

Actually, it usually is a no brainer especially when you are creating your keyword list from scratch and having exact match keywords is as easy as…duh…setting the keyword match type as exact. But many times, we create exact match type keywords by picking out specific search queries that perform exceptionally well compare to other search queries that are triggered by a phrase or broad match type keywords. Adding these well performed search queries as separate exact match type keywords allows us to manage their bids more efficiently and we can even create targeted ads that are specially catered for them.

For example, let’s say I have this keyword “electric guitar” in phrase match as one of my keywords in my Electric Guitar ad group. When I pulled the search query report, I discovered that four search queries had triggered my keyword. They are:

* electric guitar lessons

* buy electric guitar

* electric guitar for sale

* electric guitar bags

Out of these for search queries, I then realized that the search query “buy electric guitar” gives me the most conversions and has much better ROI compares to the others but is at a lower than optimal position on the Google SERP. The logical thing to do is to raise the bid to get more clicks, right?

Well, the search queries are all tied to one single keyword, I can’t really raise the position of one search query without raising the others, so what I can do here is to add a new exact match type keyword “buy electric guitar” to a new ad group, let’s call the ad group Buy Electrical Guitar.

Most people would just stop here and call it a day, but that’s not all!

After creating the new keyword and ad group, now I have two keywords that can be potentially triggered when someone searches for buy electric guitar – “electric guitar” in phrase match and [buy electric guitar] in exact match.

How do I know which keyword will be triggered?

Well, I can’t and Google doesn’t give a clear answer for this kind of situation. So, the best solution to this is to add the negative exact match type keyword [buy electric guitar] to the ad group Electric Guitar. This way, when someone searches for buy electric guitar, only the exact match keyword will be triggered and the phrase match keyword will be blocked by the negative keyword.

Doing this allows you to have precise control over which keyword you want to be triggered, and isn’t the whole purpose of adding exact match type keywords to have more control.

Traian Neacsu - About Author:
Traian Neacsu has almost a decade experience in SEO and he is the founder of Pitstop Media, a Internet Marketing services based company that provides SEO Vancouver to SMB clients around the world. For more information visit http://www.pitstopmedia.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/how-to-properly-manage-exact-match-keywords-in-adwords.htm

Related Seo Articles Subscribe to RSS

SEO: Important aspect of internet marketing
Published by Manas Sadangi on January 3rd 2012 | Seo
Search Engine optimization is growing field and each aspect is used for online marketing. There are ...
 
Online marketing strategies for businesses
Published by Julia Bennet on January 25th 2012 | Internet Business
The internet has provided businesses with an effective marketing channel. Consequently, many busines...
 
Search engine marketing reports providing accurate images Promotion Working
Published by Grozea Alina on November 25th 2011 | Seo
Search engine marketing information gives the exact image of your website in search engines. You can...
 
Observed practices and the role of automatic tweet scheduling in internet strategies
Published by Puneet on May 11th 2012 | Internet Business
We are living in the era of information technology where people refer the internet for almost everyt...
 
Enhance your online marketing through Web designing company, London
Published by Robert King on December 28th 2011 | Seo
London based Web Design Agency offers you to facilitate the users for allocating an improved positio...
 
A concise appraisal in SEO and Internet marketing
Published by Tony Bryan on June 7th 2012 | Seo
If the model articles that you comprehend are exclusive, run satisfactorily, grab your concentration...
 
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
Traders are comfortable with the Denver search engine marketing
Published by Dimpy Jose on December 16th 2011 | Seo
In Colorado State, there are about eighteen counties and all the counties have many cities and the c...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...
 
Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
 
Socio-political awareness and internet
Published by Digitaladvert on August 1st 2012 | Internet Business
The socio-political condition of most of the third world countries is in dire condition. They are fa...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
How to optimize website for local marketing
Published by Will Boucher on December 12th 2011 | Seo
If you are looking to target the local audiences for your business there is need to assure that your...
 
Search engine optimization experts from SEO marketing companies
Published by Willam Scot on April 12th 2012 | Seo
Search engine optimization experts are guides for your businesses to get the websites the top ranks ...
 
Points to bear in mind when performing On-Page Optimization for the internet site
Published by Dharma on July 17th 2012 | Seo


On-page optimization would be the initial factor that comes to my thoughts when a person ta...
 
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...