Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to Properly Manage Exact Match Keywords in AdWords

By Traian Neacsu Subscribe to RSS | April 30th 2012 | Views:
loading
 
  



Today’s short article is going be a quick tip on, as you may have already guessed from the title, how to properly manage an exact match type keyword list.

This sounds like a no brainer, doesn’t it?

Actually, it usually is a no brainer especially when you are creating your keyword list from scratch and having exact match keywords is as easy as…duh…setting the keyword match type as exact. But many times, we create exact match type keywords by picking out specific search queries that perform exceptionally well compare to other search queries that are triggered by a phrase or broad match type keywords. Adding these well performed search queries as separate exact match type keywords allows us to manage their bids more efficiently and we can even create targeted ads that are specially catered for them.

For example, let’s say I have this keyword “electric guitar” in phrase match as one of my keywords in my Electric Guitar ad group. When I pulled the search query report, I discovered that four search queries had triggered my keyword. They are:

* electric guitar lessons

* buy electric guitar

* electric guitar for sale

* electric guitar bags

Out of these for search queries, I then realized that the search query “buy electric guitar” gives me the most conversions and has much better ROI compares to the others but is at a lower than optimal position on the Google SERP. The logical thing to do is to raise the bid to get more clicks, right?

Well, the search queries are all tied to one single keyword, I can’t really raise the position of one search query without raising the others, so what I can do here is to add a new exact match type keyword “buy electric guitar” to a new ad group, let’s call the ad group Buy Electrical Guitar.

Most people would just stop here and call it a day, but that’s not all!

After creating the new keyword and ad group, now I have two keywords that can be potentially triggered when someone searches for buy electric guitar – “electric guitar” in phrase match and [buy electric guitar] in exact match.

How do I know which keyword will be triggered?

Well, I can’t and Google doesn’t give a clear answer for this kind of situation. So, the best solution to this is to add the negative exact match type keyword [buy electric guitar] to the ad group Electric Guitar. This way, when someone searches for buy electric guitar, only the exact match keyword will be triggered and the phrase match keyword will be blocked by the negative keyword.

Doing this allows you to have precise control over which keyword you want to be triggered, and isn’t the whole purpose of adding exact match type keywords to have more control.

Traian Neacsu - About Author:
Traian Neacsu has almost a decade experience in SEO and he is the founder of Pitstop Media, a Internet Marketing services based company that provides SEO Vancouver to SMB clients around the world. For more information visit http://www.pitstopmedia.com

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/how-to-properly-manage-exact-match-keywords-in-adwords.htm

Related Seo Articles Subscribe to RSS

Increase your web profits with the web marketing services
Published by Andy Wills on May 17th 2012 | Seo
The business and shopping scenario has changed a lot after the internet boom. It is because of the W...
 
The basics of marketing and advertising on the internet
Published by Wsiworld on July 2nd 2012 | Seo
The basics of marketing and advertising on the internet...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...
 
Looking for a franchise opportunity? Why not try an internet marketing franchise through WSI
Published by Wsiyorkshire on June 21st 2012 | Internet Business
Are you looking forward to owning your own franchise? Then why not a WSI franchise? They give you th...
 
PPC Web marketing considering the Canada Potential audience
Published by Burt Collins on February 24th 2012 | Internet Business
A very effective advertising campaigns ads open to press announcements industry is each of our Ppc t...
 
Online marketing strategies for businesses
Published by Julia Bennet on January 25th 2012 | Internet Business
The internet has provided businesses with an effective marketing channel. Consequently, many busines...
 
SEO Key to success with online marketing
Published by Will Boucher on April 30th 2012 | Seo
Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one ...
 
SEO power for search engine marketing india
Published by JohnAlina on November 25th 2011 | Seo
In this article, the powers and services of SEO are discussed. It also mentions what are the require...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
The most beneficial Search engine marketing Practices and Suggestions 2012
Published by Dharma on June 21st 2012 | Seo
Search engine marketing, or seo has been a a lot discussed and debated subject. IMO, I think it is g...
 
Hire the search engine marketing Colorado service
Published by Dimpy Jose on December 19th 2011 | Seo
In Colorado, there are many business cities are available. The fifty percent of the cities are doing...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
Specifically how Web 2.0 Will have Stricken Affiliate marketing online?
Published by Andrew Wilkinson on April 16th 2012 | Internet Business
In functioning your company while disappointed on what you are reaching, something else you should g...
 
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
 
The best SEO marketing agency
Published by Julia Bennet on April 30th 2012 | Seo
When you have a website that commands interest and attention, ultimately you need to be in the top r...
 
SEO Services in India – Online marketing getting big
Published by Manas Sadangi on December 27th 2011 | Seo
It is a short form used for Search Engine Optimization. Those people who own a website must be famil...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
Conceptual marketing with Arizona’s brilliancy
Published by Tony Bryan on June 7th 2012 | Seo
Search engine optimization provided by the Phoenix company of Arizona takes the maximum responsibili...
 
The small business online marketing is inexpensive to hire
Published by Jackfarnklin on March 27th 2012 | Seo
The small business are plenty in the world everywhere there would be some small business but the goo...
 
Innovation of Online marketing SEO India Services
Published by Wildnet Technologies on April 26th 2012 | Seo
SEO India – Wildnet Technologies is well liked Online SEO Services firm from India offers best and...