Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

How to Properly Manage Exact Match Keywords in AdWords

By Traian Neacsu Subscribe to RSS | April 30th 2012 | Views:

Today’s short article is going be a quick tip on, as you may have already guessed from the title, how to properly manage an exact match type keyword list.

This sounds like a no brainer, doesn’t it?

Actually, it usually is a no brainer especially when you are creating your keyword list from scratch and having exact match keywords is as easy as…duh…setting the keyword match type as exact. But many times, we create exact match type keywords by picking out specific search queries that perform exceptionally well compare to other search queries that are triggered by a phrase or broad match type keywords. Adding these well performed search queries as separate exact match type keywords allows us to manage their bids more efficiently and we can even create targeted ads that are specially catered for them.

For example, let’s say I have this keyword “electric guitar” in phrase match as one of my keywords in my Electric Guitar ad group. When I pulled the search query report, I discovered that four search queries had triggered my keyword. They are:

* electric guitar lessons

* buy electric guitar

* electric guitar for sale

* electric guitar bags

Out of these for search queries, I then realized that the search query “buy electric guitar” gives me the most conversions and has much better ROI compares to the others but is at a lower than optimal position on the Google SERP. The logical thing to do is to raise the bid to get more clicks, right?

Well, the search queries are all tied to one single keyword, I can’t really raise the position of one search query without raising the others, so what I can do here is to add a new exact match type keyword “buy electric guitar” to a new ad group, let’s call the ad group Buy Electrical Guitar.

Most people would just stop here and call it a day, but that’s not all!

After creating the new keyword and ad group, now I have two keywords that can be potentially triggered when someone searches for buy electric guitar – “electric guitar” in phrase match and [buy electric guitar] in exact match.

How do I know which keyword will be triggered?

Well, I can’t and Google doesn’t give a clear answer for this kind of situation. So, the best solution to this is to add the negative exact match type keyword [buy electric guitar] to the ad group Electric Guitar. This way, when someone searches for buy electric guitar, only the exact match keyword will be triggered and the phrase match keyword will be blocked by the negative keyword.

Doing this allows you to have precise control over which keyword you want to be triggered, and isn’t the whole purpose of adding exact match type keywords to have more control.

Traian Neacsu - About Author:
Traian Neacsu has almost a decade experience in SEO and he is the founder of Pitstop Media, a Internet Marketing services based company that provides SEO Vancouver to SMB clients around the world. For more information visit

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:

Related Seo Articles Subscribe to RSS

Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
The other Primary Technology here in Via the internet Full 3 ) Social Ecommerce
Published by Steve Bud on December 7th 2011 | Internet Business
People was seen as deliberating on i like to start a store regarding an standard silk cotton group, ...
How to optimize website for local marketing
Published by Will Boucher on December 12th 2011 | Seo
If you are looking to target the local audiences for your business there is need to assure that your...
Internet marketing through an esteemed and reliable firm
Published by Cindy Buccieri on May 4th 2012 | Seo
Technology advances and the saturation of advertising in traditional media have created the need to ...
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
Importance of Online Research for SEO marketing Companies
Published by Willam Scot on March 17th 2012 | Seo
The following emphasis upon the need of doing proper online research in the field of SEO web marketi...
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
SEO Services in India – Online marketing getting big
Published by Manas Sadangi on December 27th 2011 | Seo
It is a short form used for Search Engine Optimization. Those people who own a website must be famil...
SEO Key to success with online marketing
Published by Will Boucher on April 30th 2012 | Seo
Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one ...
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
A concise appraisal in SEO and Internet marketing
Published by Tony Bryan on June 7th 2012 | Seo
If the model articles that you comprehend are exclusive, run satisfactorily, grab your concentration...
How to acquire a professionals stage in the internet and immediate marketing nyc
Published by Carol Moore on April 6th 2012 | Seo
NYC on the internet learners would get more options in choosing from different move on programs whic...
Marketing with Facebook - the power of Facebook for online marketing
Published by James Blunt on November 25th 2011 | Internet Business
It's probably a reasonable assumption that most Internet marketers now recognize the potential and p...
SEO India, Internet marketing process
Published by Alena on January 24th 2012 | Seo
SEO India, Internet marketing process that can have a big capital and beyond. To make things right, ...
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....