Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Getting your web migration right

By Temple Young Subscribe to RSS | February 23rd 2012 | Views:
loading
 
  



Social trends are always changing in the modern market and styles come in to fashion as quickly as they go out of fashion. This is why it is important to make sure that you keep your website on the cutting edge of design and put a plan in place that keeps your website design up to date. This may involve different things, like a complete redesign of your website, or migrating your website to a new CMS system, or simply a re-skin of the existing design. Each type of option will involve a cost and you need to decide which option is right for your business based on your budget costings.

Having a cutting edge website that uses all of the advancements in coding developments is important as you need remain one step ahead of your competitors; you can be sure that they will be updating their website all the time to get ahead of you. Your website is one of the tools you have at your disposal to tell consumers about your business and put across your marketing message across to the user. Making sure your customers understand what your business does is one of the important things your website must show. As well as showing what you do as a business, you need to make sure that customer knows your business exists, and a big part of this is where you appear in Google for your target keywords. This where your SEO strategy will play a major part, as this is how people will find your site in Google. This may seem like an easy thing to do ranking in Google, but SEO is an art form and it requires a skilled professional to make sure it is done correctly. When you are performing a redesign or change of CMS systems you need to consider the impact of the SEO and make sure that you have a full migration strategy in place. This involves making sure you have the following in place:

All existing URLs must be identified and mapped to their closest equivalent as they may be changing

All URLs must 301 redirect to their equivalent counterparts, 302 redirects, JavaScript redirects etc. will not pass authority, PageRank etc

Upon re-launch, a broken link check and URL redirect audit will be conducted

All keywords should be mapped out on the new website to get the most exposure and build any new landing pages at the point of build

Redirects should be in place before the site is launched as it may cause the website to lose its authority and cause broken links on the site

Full audit of onsite content must be performed ensure that any content is written with SEO in mind

When you are migrating your website an SEO agency London based can help you choose the best ways to launch your strategy, though a full services digital marketing agency London can ensure that you are doing everything right.

Temple Young - About Author:
When you are migrating your website an SEO agency London based can help you choose the best ways to launch your strategy, though a full services digital marketing agency London can ensure that you are doing everything right.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/getting-your-web-migration-right.htm

Related Seo Articles Subscribe to RSS

SEO Key to success with online marketing
Published by Will Boucher on April 30th 2012 | Seo
Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one ...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
 
How you can leverage Facebook to advertise your business online
Published by James Blunt on November 25th 2011 | Internet Business
Most people think that Facebook.com is a site where you connect with friends and family and connect ...
 
SEO: an integral tool of online marketing
Published by Dinesh Sarabhai on August 23rd 2012 | Seo
Have you ever taught why your company’s website is not getting enough recognition, which it should...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
Marketing with Facebook - the power of Facebook for online marketing
Published by James Blunt on November 25th 2011 | Internet Business
It's probably a reasonable assumption that most Internet marketers now recognize the potential and p...
 
Choose SEO services in India to Become a Business KING online
Published by Stafford on December 6th 2011 | Seo
SEO is nothing but the optimization process which is the only and the best way to have better search...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
 
Effective Denver online marketing brings rapid growth to business
Published by Dimpy Jose on December 16th 2011 | Seo
Any product seller will be selling his product in the website, through his known circle and from his...
 
Faxing using online
Published by Ema Sis on January 14th 2012 | Internet Business
Electronic fax services facilitate the transfering and obtaining within the messages although a web ...
 
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Facebook fans and likes for better business marketing
Published by Furnandosucre on March 14th 2012 | Seo
Internet is the fastest medium to spread any news or information across the widest range of people w...
 
How to get success in online business through the best website design
Published by Gagan on April 18th 2012 | Internet Business
Success is very peaceful and positive word that brings tone of happiness for everyone. You feel comf...
 
Nashville seo: increasing online trade
Published by Aldrichbasil on December 17th 2011 | Seo
Computers are of immense importance in today's world. This is the twenty first century, and this era...
 
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...
 
How to Immediately Present Products online - Submission Software
Published by Josephine Yang on December 20th 2011 | Seo
Now submission software has become the best way to submit PAD file to numerous sites as it will save...
 
Swindle introduces you to a new world of online shopping
Published by Henrich Greve on May 10th 2012 | Internet Business
Online shopping means without any physical hassle you can buy your necessary goods with a click of t...