Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home1/haradeep/articleside.com/configdb.php on line 8

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home1/haradeep/articleside.com/article.php on line 88
Five Search Engine Ranking Factors

Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Five Search Engine Ranking Factors

By Trevor Southwold Subscribe to RSS | January 25th 2012 | Views:
loading
 
  



There are literally hundreds of different metrics that are used by search engines to determine the potential relevance and value of content to the user. Many of these are kept secret for commercial reasons but there are also many that search engine optimisation companies have worked out through extensive testing. Here are some of the most important ones.

Page level link metrics are among the most important used by search engines to rank content: in other words, the number and quality of links that point to a particular page on a web site. Links on the web are akin to votes of confidence in the content at the destination anchor - through links, the source anchor passes relevance and value to the destination anchor. Search engines count the number of backlinks and assess the quality of those backlinks to determine how likely an end user is to find content interesting.

Domain level links are also very important when search engines are ranking content - in other words, the quality and quantity on inbound links throughout the domain. This is one of the ways search engines are able to rank fresh content on a popular website higher than old content on an unpopular site - even though the fresh content will feature as the destination anchor for very few links, by assessing the number and quality of links that point to the domain as a whole, search engines can develop a better idea about whether users are likely to find a particular piece of content interesting.

Page level keyword usage is another significant metric. Although search engines are getting better all the time at determining what a piece of content is about, they have some way to go before they are able to 'read' and 'understand' content in the same way as a human being. For this reason, it is important to include the key words that you think internet users who are interested in your content will search for. This will leave search engines in no doubt as to the subject matter of your content and this will improve your relevance scores.

Domain level keyword usage is also important. Search engines want to know that your website has a particular topic - websites that are all about marketing, for example, are more likely to host content that is interesting to marketers. Although an article about marketing might appear elsewhere, it is less likely to be interesting and authoritative than an article that is published on a website with a strong marketing focus.

Page level social metrics are also important and becoming more important all the time: in other words, the number of users who "like", "tweet", "+1", "inshare" or apply any other positive social signal to a given piece of content. This is one of the ways search engines identify pieces of content that are going viral - the chances are that if everyone you know is sharing a given piece of content, it is highly likely to be relevant and interesting.

Trevor Southwold - About Author:
Kingpin-SEO is an industry-leading ethical search engine optimisation company . Kinpin-SEO has provided clients ranging from SMEs to multi-million-pound turnover corporations with effective and efficient backlink services that drive impressive ranking gains.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/five-search-engine-ranking-factors.htm

Related Seo Articles Subscribe to RSS

SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Get the Best and Cheap SEO Hosting services that pumps up the PR
Published by Andrew Sullivan on January 19th 2012 | Seo
Cheap SEO Hosting is definitely a curios topic in itself, as webmasters are always in search of ways...
 
Choose SEO services New York to Boost Online Presence
Published by 180fusion on August 20th 2012 | Seo
With increasing prominence in online marketing scenario, SEO services have started playing major rol...
 
The key objective of SEO services in Cochin
Published by Ema Sis on July 4th 2012 | Seo

The SEO services Cochin aims at increasing the standard on the traffic towards the website & bui...
 
The services provided by an SEO Company
Published by Mary Porter on June 17th 2012 | Seo
An internet marketing company may offer a range of internet marketing solutions such as website desi...
 
SEO services to help you succeed on the Web
Published by Justin Borowski on April 26th 2012 | Seo
At this present time of cut throat competition on the internet for survival and doing well in terms ...
 
Long distance calls at cheaper rates through VoIP services Miami
Published by Ethen Hunt on January 7th 2012 | Internet Business
VoIP services Miami are the most talked about technologies on the internet today. They have proved t...
 
SEO services tailor made for you
Published by Wildnet Technologies on January 20th 2012 | Seo
SEO Services India – wildnet technologies is a Dedicated SEO Resource Company in India provides th...
 
Dallas SEO services – Looking for an Affordable One
Published by James Blee on July 11th 2012 | Seo
Dallas is an important city in United States of America. It is one of the major industrial zones of ...
 
Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
 
Best SEO services in an affordable price
Published by Asitava Bose on January 11th 2012 | Seo
As this SEO is too important service many IT organizations are already started to give best SEO serv...
 
Directory Submission services in Seo field
Published by Cary Fort on April 6th 2012 | Seo
Construe Directory Content is a useful cyberspace exploit victimized for promoting your hands websit...
 
Why your business needs advanced Seo services?
Published by Dnawebsolutions on February 7th 2012 | Seo
Search Engine Optimization is a comprehensive and essential part of online promotion. Day by day int...
 
Luxury Taxi services for airport in London
Published by Robert King on December 16th 2011 | Seo
London can be said as a huge city, and the cost for hiring a taxi to travel from one postcode distri...
 
Get full-fledged web designing and developing services in Hamilton
Published by Andrew on January 25th 2012 | Internet Business
In order to avail high revenues, improved ROI and boosted sales and traffic, all you need is an onli...
 
SEO companies rendering their potential services
Published by Martindrew on June 7th 2012 | Seo
Today to make your business visible to local market as well as globally it is necessary to hire SEO ...
 
SEO services company in India offers search engine optimization
Published by Alena on January 18th 2012 | Seo
SEO services company in India offers search engine optimization and complete positioning solutions f...
 
How to avail the right Seo Austin services
Published by Chris Adam on January 6th 2012 | Seo
Austin seo is currently the most sought after web based professional services. This is because, you ...
 
Using Tampa seo services to Boost Web Presence
Published by Julia Roger on January 9th 2012 | Seo
The internet has become the most popular form of advertisement in the last decade and therefore, man...