Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Five Search Engine Ranking Factors

By Trevor Southwold Subscribe to RSS | January 25th 2012 | Views:
loading
 
  



There are literally hundreds of different metrics that are used by search engines to determine the potential relevance and value of content to the user. Many of these are kept secret for commercial reasons but there are also many that search engine optimisation companies have worked out through extensive testing. Here are some of the most important ones.

Page level link metrics are among the most important used by search engines to rank content: in other words, the number and quality of links that point to a particular page on a web site. Links on the web are akin to votes of confidence in the content at the destination anchor - through links, the source anchor passes relevance and value to the destination anchor. Search engines count the number of backlinks and assess the quality of those backlinks to determine how likely an end user is to find content interesting.

Domain level links are also very important when search engines are ranking content - in other words, the quality and quantity on inbound links throughout the domain. This is one of the ways search engines are able to rank fresh content on a popular website higher than old content on an unpopular site - even though the fresh content will feature as the destination anchor for very few links, by assessing the number and quality of links that point to the domain as a whole, search engines can develop a better idea about whether users are likely to find a particular piece of content interesting.

Page level keyword usage is another significant metric. Although search engines are getting better all the time at determining what a piece of content is about, they have some way to go before they are able to 'read' and 'understand' content in the same way as a human being. For this reason, it is important to include the key words that you think internet users who are interested in your content will search for. This will leave search engines in no doubt as to the subject matter of your content and this will improve your relevance scores.

Domain level keyword usage is also important. Search engines want to know that your website has a particular topic - websites that are all about marketing, for example, are more likely to host content that is interesting to marketers. Although an article about marketing might appear elsewhere, it is less likely to be interesting and authoritative than an article that is published on a website with a strong marketing focus.

Page level social metrics are also important and becoming more important all the time: in other words, the number of users who "like", "tweet", "+1", "inshare" or apply any other positive social signal to a given piece of content. This is one of the ways search engines identify pieces of content that are going viral - the chances are that if everyone you know is sharing a given piece of content, it is highly likely to be relevant and interesting.

Trevor Southwold - About Author:
Kingpin-SEO is an industry-leading ethical search engine optimisation company . Kinpin-SEO has provided clients ranging from SMEs to multi-million-pound turnover corporations with effective and efficient backlink services that drive impressive ranking gains.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/five-search-engine-ranking-factors.htm

Related Seo Articles Subscribe to RSS

Competitive SEO India services at affordable prices
Published by Wildnet Technologies on January 19th 2012 | Seo
SEO India – wildnet technologies is a world wide highly affordable SEO Services Company in India o...
 
Your business needs SEO services!
Published by Seo Steve on January 27th 2012 | Seo
This article discusses the need of SEO firms to attract local customers. In addition, the things to ...
 
Top1position offers professional SEO Google Base services
Published by Top1position on February 1st 2012 | Seo
Google Base service is an ideal service that allows you to submit and share your products and servic...
 
Increase your web profits with the web marketing services
Published by Andy Wills on May 17th 2012 | Seo
The business and shopping scenario has changed a lot after the internet boom. It is because of the W...
 
Economical and effective SEO services for your website
Published by Redball Infotech on April 25th 2012 | Seo
Explore the fertile platform of the internet marketing and infuse new life in your business and sale...
 
SEO services to help you succeed on the Web
Published by Justin Borowski on April 26th 2012 | Seo
At this present time of cut throat competition on the internet for survival and doing well in terms ...
 
Quick Tips to Choose Removalists webcopy services
Published by Justin Barber on January 16th 2012 | Seo
Yes, it is a lot to ask for you to entrust your precious belongings to a third party. Its hard watch...
 
Making relations with Link building services
Published by Gaurav Solanki on December 2nd 2011 | Seo
Linking websites has become a common method of SEO. With link building services, websites are linked...
 
Phoenix SEO services enable you to reach the top
Published by Tony Bryan on April 18th 2012 | Seo
Phoenix SEO services the best option one can get for the better management of the search engine opti...
 
Conceptualize web development Sydney services
Published by Boris Kotevski on December 30th 2011 | Internet Business
It is true that, if you are ready with proper concept then web design service Sydney will be easier ...
 
SEO Nest offers huge services at a very affordable rate
Published by Somjons12 on January 16th 2012 | Seo
Web designing and Search Engine Optimization (SEO) services are the main two service offered by SEO ...
 
Why in case you outsource SEO services?
Published by Ema Sis on May 3rd 2012 | Seo

Outsourcing SEO service usually are a good suggestion which generates traffic & enhance organiza...
 
How Denver seo services boost your website
Published by Julia Roger on January 4th 2012 | Seo
Even if your website has the best and comprehensive contents, there is no surety that it would attra...
 
Why your business needs advanced Seo services?
Published by Dnawebsolutions on February 7th 2012 | Seo
Search Engine Optimization is a comprehensive and essential part of online promotion. Day by day int...
 
Why to hire the services of seo next professionals
Published by James Blee on March 9th 2012 | Seo
Seo next is one of the leading professionals in this field and have been helping clients from all ov...
 
Hire performance based seo services Hyderabad
Published by Avighna Seo Solutions on April 17th 2012 | Seo
Search Engine Optimization, or SEO, is one of the most important tasks that should be considered whe...
 
Why to hire SEO services in Montreal for promoting online business?
Published by Martindrew on January 11th 2012 | Seo
SEO OR Search Engine Optimization is the most selected procedure to improve website ranking in all r...
 
Why to hire seo Las Vegas services
Published by Julia Roger on January 10th 2012 | Seo
Every business establishment is trying to make their presence felt online....
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
The role of submission services in SEO
Published by Juan Ford on January 19th 2012 | Seo
As an Internet marketing strategy, SEO considers how search engines work: it analyzes what people ar...