Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Essential Facts on Search Engine Marketing and SEO Services

By Josi Maran Subscribe to RSS | February 9th 2012 | Views:
loading
 
  



Statistics reveal that Google records 34,000 searches per second, Yahoo gets 3,200 search queries per second and Bing gets 927 search queries per second which equals to a whooping number of 98.8 billion searches per month witnessed by the search engines. The statistics itself reveals the dependency of the global citizens on the search engines. As a result of such overwhelming dependency on the World Wide Web, the businesses have also become keen to carve a distinct identity in the online arena. Thus, more than 98% of world’s businesses, big or small, have fully functional websites which showcases the services they offer or the products they sell. However, with competition creeping up fast, a mere website will not do any justice to these businesses; rather, a distinct online visibility is the need of the hour. To meet this crucial need, the businesses started marketing their brands and products in the web world and began integrating several promotional techniques to reach out to their targeted network of potential clients. The concept of internet marketing thus came into being. Internet marketing is a broad term, from which a variety of related concepts branch out and one of the most important aspects is search engine marketing. Search Engine Marketing is abbreviated as SEM and involves specialized set of techniques which are used to improve the visibility of a website in the search engine result pages or SERPs. Search engine marketing services use paid placements and paid inclusion as well as Search engine optimization services to help a website achieve higher ranking in search results pages.

Search engine marketing services include both organic search results or SEO and paid search results (Adwords). With further development in the field of Internet, the social networking websites have evolved ‘viral’ popularity and thus, the search engine marketing experts have spent no thought to make social media marketing as a part of Search engine marketing services.

Compared to other search engine marketing techniques such as PPC campaigns and social media optimization service, the small and mid-sized companies have been quite keen to integrate SEO services into their business policies. There are many Internet Marketing companies that offer comprehensive SEO services and the business houses are left spoilt for choices while looking to hire one. However, these businesses should remember that the SEO processes are time-consuming and therefore should stay away from SEO service providers that vows to produce instant results, within a week’s time. There are some set of techniques that are forbidden in SEO and the business houses should stay away from the service providers who tread on these unethical lines to promote websites. So, the question is what are the forbidden SEO services which need to be avoided?

Some of the common unethical SEO services practiced by scam internet marketing companies are –

Usage of hidden texts and hidden links on pages to lure the search engine spiders.

Duplicated Content with Targeted Keyword Stuffed within.

Usage sneaky re-directs and cloaking.

Owning shadow domains.

Creating doorway pages for the search engines.

To be frank, there are no secret tunnels in SEO services which can improve the organic rankings. So, while hiring a SEO company, the businesses must assess the reputation of the firm and if possible, talk with some of their clients. Ethical or White hat SEO services do not show instant improvements in search engine rankings, but will surely benefit the site in long run.

Josi Maran - About Author:
Josi Maran is a search engine marketing consultant and offers various insights on search engine marketing services and the benefits of SEO services for the small businesses.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/essential-facts-on-search-engine-marketing-and-seo-services.htm

Related Seo Articles Subscribe to RSS

Hire performance based seo services Hyderabad
Published by Avighna Seo Solutions on April 17th 2012 | Seo
Search Engine Optimization, or SEO, is one of the most important tasks that should be considered whe...
 
The larger platform- Digital marketing and advantages
Published by JohnAlina on November 30th 2011 | Seo
Digital marketing is like interactive solutions in internet market that provides a critical and vita...
 
SEO services tailor made for you
Published by Wildnet Technologies on January 20th 2012 | Seo
SEO Services India – wildnet technologies is a Dedicated SEO Resource Company in India provides th...
 
How to acquire a professionals stage in the internet and immediate marketing nyc
Published by Carol Moore on April 6th 2012 | Seo
NYC on the internet learners would get more options in choosing from different move on programs whic...
 
Search Engine Optimization services are the most successful technique to get traffic to your Websites
Published by Robert King on December 13th 2011 | Seo
There are various way to improve the existence of net; on the other hand, Search Engine Optimization...
 
The basics of marketing and advertising on the internet
Published by Wsiworld on July 2nd 2012 | Seo
The basics of marketing and advertising on the internet...
 
Choosing the Right Company That Renders the Best SEO services
Published by Josi Maran on March 6th 2012 | Seo
SEO is regarded as one of the most essential strategies that ensure worthy website visibility. The a...
 
A Beginners Guide to Reselling SEO services
Published by Nicolas Martin on May 18th 2012 | Seo
Becoming a SEO reseller is one of the most effective ways to earn more revenue on SEO services witho...
 
Affordable Organic seo services provider
Published by Sitikantha Pattnaik on December 22nd 2011 | Seo
An organic company is one, which adapts natural seo services techniques to achieve note worthy resul...
 
Why you require Pittsburgh seo services
Published by Julia Roger on January 9th 2012 | Seo
this age of internet, where almost every household is hooked to the internet and depend on it for th...
 
Role of SEO services in framing your image
Published by Anie Bates on June 13th 2012 | Seo
The above article describes that marketers, professionals and advertisers can extend the value of th...
 
Dallas SEO services – Looking for an Affordable One
Published by James Blee on July 11th 2012 | Seo
Dallas is an important city in United States of America. It is one of the major industrial zones of ...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
Search engine marketing reports providing accurate images Promotion Working
Published by Grozea Alina on November 25th 2011 | Seo
Search engine marketing information gives the exact image of your website in search engines. You can...
 
Hire the search engine marketing Colorado service
Published by Dimpy Jose on December 19th 2011 | Seo
In Colorado, there are many business cities are available. The fifty percent of the cities are doing...
 
Important and Effective Seo services Australia Strategies
Published by Boris Kotevski on February 1st 2012 | Seo
Billions are websites around the world are coming online for doing a better online business, but amo...
 
Maximise the potential of virtual marketing platforms for ultimate Search Engine Optimisation
Published by Arrow Internet on April 16th 2012 | Seo
Internet marketing is the new mantra for all businesses, be they start-ups or full-fledged industrie...
 
Choose appropriate Joomla web development services company
Published by Blue Shark Solution on August 8th 2012 | Internet Business
Joomla web development organizations are point of conversation now days. Lots of function allows cus...
 
Profession Options in Search engine optimization services
Published by Ashish Mittal on February 11th 2012 | Seo
SEO Expert in Delhi, SEO Company In Delhi, Web Design, Content Management System, Logo Design, Multi...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...