Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Create an Email Marketing Strategy to Nurture Leads

By Cathey Lee Subscribe to RSS | March 16th 2012 | Views:
loading
 
  



According to Marketing Sherpa, 70% of your leads will end up buying something from you or one of your competitors, however they won’t be doing it right away. That’s why it is so important to create an email marketing strategy to build a relationship with your leads and turn them into customers. By building a relationship, you stay on the top of their mind until they are ready to buy your product or service.

So what is lead nurturing you ask? It’s the process of developing a relationship with your potential customer by sending targeted, significant, and helpful messages to them. The overall goal is to get your leads to choose to engage with your business when the time comes that they need your product or service.

The best way to do this is through an email marketing strategy. Here is a list of things to do in order to create an email marketing strategy to nurture leads and get the most of your marketing.

Give Your Visitors Options

*- Create opt-in opportunities: your forms should let your visitors choose to receive emails

*-Give your visitors a reason to want to receive your emails: eBook, explicit info, webinar, etc

*-Only send emails to those who opt-in

Make it Worth the Read

*-Stay relevant and target interests: what were people were interested in when they visited?

*-Personalize: use their name and thank them for sharing your blog, reading your ebook, etc

*-Value: make it clear to them how you can help: solve their problem with a service

*-Write your message: video emailing and images should be supplementary

*-Consistency: Send your emails at the same time every day, month, or week

Convert

*-Clarity: give the email reader something to do to further engage with them like an ebook, blog, etc

*-Link your landing page: it’s an extension of your email and where conversion takes place

Measure

*-Click-Through Rate (CTR): measures how many people clicked to your landing page

- Experiment with different subject lines, CTA’s, and timing to improve CTR

*-Unsubscribe Rate: this will always be present but don't let it get too high

- If it gets too high, check to make sure you are only emailing those who have opted-in

*-Conversion Rate- measures how many clicks turned into reconversions to your landing page

*-Test different landing pages to improve conversion to your website

Lead nurturing is about developing relationships with your leads. Email marketing is only one way to develop this relationship.

Cathey Lee - About Author:
The above article has been taken from the blog of Over Go Video regarding Email marketing strategies

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/create-an-email-marketing-strategy-to-nurture-leads.htm

Related Seo Articles Subscribe to RSS

Conceptual marketing with Arizona’s brilliancy
Published by Tony Bryan on June 7th 2012 | Seo
Search engine optimization provided by the Phoenix company of Arizona takes the maximum responsibili...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
Local Internet marketing Company Florida - a True Support for the Internet Marketers
Published by Henrica Hopman on May 23rd 2012 | Seo
If you are thinking of ways to increase the visibility of your company then internet marketing is th...
 
The basics of marketing and advertising on the internet
Published by Wsiworld on July 2nd 2012 | Seo
The basics of marketing and advertising on the internet...
 
Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
 
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
 
A concise appraisal in SEO and Internet marketing
Published by Tony Bryan on June 7th 2012 | Seo
If the model articles that you comprehend are exclusive, run satisfactorily, grab your concentration...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
Hire the search engine marketing Colorado service
Published by Dimpy Jose on December 19th 2011 | Seo
In Colorado, there are many business cities are available. The fifty percent of the cities are doing...
 
Maximise the potential of virtual marketing platforms for ultimate Search Engine Optimisation
Published by Arrow Internet on April 16th 2012 | Seo
Internet marketing is the new mantra for all businesses, be they start-ups or full-fledged industrie...
 
SEO Key to success with online marketing
Published by Will Boucher on April 30th 2012 | Seo
Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one ...
 
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...
 
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
Growing SERPs and inbound traffic is possible due to Class C IP Address
Published by Andrew Sullivan on January 19th 2012 | Seo
There is timeless competition in and out of the web world, as how to win the popularity and grab mor...
 
The best SEO marketing agency
Published by Julia Bennet on April 30th 2012 | Seo
When you have a website that commands interest and attention, ultimately you need to be in the top r...