Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

Capture Leads from Site Traffic

By Cathey Lee Subscribe to RSS | March 16th 2012 | Views:
loading
 
  



Once you have started attracting visitors to your site, you need to know what to do with that traffic in order to capture leads. Capturing leads involves creating a compelling offer for your customers, creating a call-to-action to promote your offer, launching a landing page with a form for visitors to submit their information to obtain the offer, and then testing it out.

1. Decide on your offer

Your offer is going to be what catches the visitor’s attention and creates that initial attraction. The offer gives the visitor a reason to fill out the form, allowing you to collect their information. Your offer should target the type of sales lead you’re trying to attract.

An attractive offer could include research reports, how-to eBooks, slide downloads, webinars, a free trial, or a personal consultation.

2. Create Calls-To-Action

A Call-To-Action is a button or link on a website that grab’s the visitor’s attention and directs them to a landing page where they fill out a form with contact information in order to receive what’s being offered.

When they submit the form, they are converted into a lead that you can then follow up with.

3. Create Landing Pages

Your landing pages are the pages that the Calls-To-Action send the visitor’s to. This page has a form on it that asks for information in order to contact them. Questions such as name, email, company, and phone number should be on this form.

After they fill out the form they should then be directed to a thank-you page where they can access the offer stated in the Call-To-Action.

4. Test Out Different Offers

Having numerous Call-To-Actions on your website will help you understand what kinds of offers work to convert traffic into leads and which ones don’t. You should have different kinds of Calls-To-Action, offers, and landing pages so that you know which ones attract the most leads.

Summary

- Come up with an offer that will attract your visitors

- Create a Call-To-Action button that will grab their attention

- Create a landing page with the necessary questions your visitors need to fill out

- See which combinations of offers and landing pages work best

If you follow these easy steps, you will be converting traffic into leads in no time and your website will be equipped with the best offers!

Cathey Lee - About Author:
The above article has been taken from the blog of Over Go Video regarding capturing leads from normal site traffic

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/capture-leads-from-site-traffic.htm

Related Seo Articles Subscribe to RSS

How person improve and increase search engine ranking
Published by Dany on April 26th 2012 | Seo
The concept of increasing search engine ranking is getting very popular among website owners. Every ...
 
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
 
What is a SEO marketing service?
Published by Alex Franklin on March 15th 2012 | Seo
A SEO marketing service a process to get better rankings in the search engines websites and is essen...
 
Keyword SEO – perfect for high search engine position
Published by Anthony Mckeown on April 25th 2012 | Seo
No matter what all SEO techniques you use for your website, keyword SEO is something you can never g...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
How to optimize website for local marketing
Published by Will Boucher on December 12th 2011 | Seo
If you are looking to target the local audiences for your business there is need to assure that your...
 
SEO by India festive announcement of providing Internet marketing solutions
Published by Manas Sadangi on August 7th 2012 | Seo
SEO By India announces a comprehensive range of internet marketing solutions at most affordable pric...
 
Online marketing strategies for businesses
Published by Julia Bennet on January 25th 2012 | Internet Business
The internet has provided businesses with an effective marketing channel. Consequently, many busines...
 
Local Internet marketing Company Florida - a True Support for the Internet Marketers
Published by Henrica Hopman on May 23rd 2012 | Seo
If you are thinking of ways to increase the visibility of your company then internet marketing is th...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
SEO Services in India – Online marketing getting big
Published by Manas Sadangi on December 27th 2011 | Seo
It is a short form used for Search Engine Optimization. Those people who own a website must be famil...
 
Get your website search engine optimized to attract traffic
Published by Merry Smith on March 28th 2012 | Seo
Get your website search engine optimized by an SEO professional or outsource the work to a good comp...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
SEO: Important aspect of internet marketing
Published by Manas Sadangi on January 3rd 2012 | Seo
Search Engine optimization is growing field and each aspect is used for online marketing. There are ...
 
The scope of internet marketing in India
Published by Manas Sadangi on March 17th 2012 | Internet Business
There are a number of things that have changed a lot in the recent past. One of the best things that...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...
 
How good SEO can boost your website marketing program
Published by Steve Nicolson on December 13th 2011 | Seo
MyCompanyMarketing offers a wide range of techniques and tools that put you in the driver’s seat o...
 
How to acquire a professionals stage in the internet and immediate marketing nyc
Published by Carol Moore on April 6th 2012 | Seo
NYC on the internet learners would get more options in choosing from different move on programs whic...
 
The best SEO marketing agency
Published by Julia Bennet on April 30th 2012 | Seo
When you have a website that commands interest and attention, ultimately you need to be in the top r...
 
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...