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Advice from the Online Media Agency: You’ve Got to Give to Get

By Noel Linda Subscribe to RSS | May 14th 2012 | Views:

It is the primary objective of any business, of any size and in any sector and industry, to minimize expenditure and to maximize profits. But, as with everything in life, there is always a balance that the modern business should strive to achieve, says this online media agency. If you don’t channel sufficient money back into the business, you’ll never achieve any growth and if you don’t spend any effort on attracting the attention of your target market, you simply won’t make those sales! So, says the online media agency; while the above-mentioned model may apply to modern enterprises across the spectrum, what is also very true is that you need to give a little if you want to receive in return. Giving away free services and products may sound like the opposite way to achieve success, but nothing titillates customers more than free goodies! And, says the online media agency, nothing encourages them to invest more interest in your business either!

Advice from the Online Media Agency: How to Give to Get

If you decide to give a product or service away for free in order to attract the attention of potential customers and clients, then you need to plan a careful course of action, advises this online media agency. Obviously you don’t want to blow your entire annual profits on your ‘give-away’ social marketing campaign, but you also don’t want to invest time and energy into something completely ineffectual… like giving away free pens. It depends quite heavily upon the industry you’re in, says this online media agency; but the message you want to extend to your target audience is that you’re generous and that your business is not just about making profits.

As naïve as this may sound, we’d all like to think that the businesses and enterprises we patronize are in it for more than just the money. We’d like to think that Levi Strauss originally established the company out of a love of fashion! And that Colonel Sanders had an insatiable appetite for fried chicken! By giving away a product or service for free in a social marketing campaign, you are perpetuating the message that your enterprise is about more than just generating profits… it’s also about upholding the particular industry in which it operates, says this online media agency.

Advice from the Online Media Agency: Deciding What to Give to Get

Deciding what it is you will give away for free for your social marketing campaign depends entirely upon the nature of your business. For example:

• If you’re a software developer, you may provide a 30-day free trial for potential customers,

• If you’re an ophthalmologist, you may offer free eye-tests or free frames, advises the online media agency,

• If you’re a confectionary store owner, you may offer free tasty samples to those walking by,

• If you’re a dentist, you may offer free X-rays or initial consultations

• If you’re a budding law-firm, you may offer free legal advice; perhaps on certain days, between certain hours.

Whatever the industry you’re in, says this online media agency, there is always a way you can give back to the public to make them more aware of your brand name, and more appreciative of your services. So never be afraid to give, in order to get in return!

Noel Linda - About Author:
Noel Linda who is a renowned blogger describes here few Social marketing strategies. She shares all the information that you need to know before choosing the right Online media agency for your social media campaign.

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