Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

A Beginner’s Guide to Online Social Marketing, PART 2

By Noel Linda Subscribe to RSS | May 15th 2012 | Views:
loading
 
  



Online Social Marketing: A Brief Recap

In our previous article post, we defined online social marketing as “A form of Internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks.” We then examined the goals of online social marketing using sites such as Facebook, Twitter, Digg, YouTube, LinkedIn and the hundreds more out there in the virtual ether. These covered aspects such as increased web traffic, a greater lead conversion rate, increased business exposure and a positive brand association. Online social marketing also enables enterprises to effectively manage their reputation, which is an indispensible tool for any business, regardless of size and industry. In this article, the second installment of a three-part series, we shall begin discussing the various elements necessary to create an effective and successful online social marketing strategy so that you – a business owner – can reap the maximum benefits from your time investments in social media.

How to Use Online Social Marketing to Promote Your Business

Let’s approach this conceptually: marketing is about making people aware of your business and the products and services it offers. It’s about convincing people to patronize your business because they believe that the quality or cost-effectiveness of said products and services are desirable over and above that of your competitors. Online social marketing is therefore the same in principle, but the strategies necessary to reach your end goals are different. The bottom line here is (1) attracting a greater number of visitors to your business website and (2) making your target audience aware not only of your existence, but of your status as an industry leader. So how does one achieve this with online social marketing?

1. Seek to Assist

Online social marketing is about appealing directly to each individual (or at least making them feel this way) rather than an amorphous and monochromatic target group. This can be done effectively by not using your social media accounts to waffle on about your brand and how awesome it is, but rather by using it as a platform from which to provide ways to help people. Include links to useful resources and tips that’ll help your potential customers better themselves. For example, if you are an arts supply shop, perhaps post a link to an instructive site on painting techniques, or the details of an important exhibition. If you’re a dentist, you can post blogs about how to maintain an excellent standard of oral health or hygiene; or simply refer potential patients to other health websites. There are loads of helpful and informative websites out there; find them and use your social media to provide pathways to them. Your viewers will:

(1) Remember you,

(2) Regard you as helpful, which in turn builds a positive reputation

(3) Will probably return to your website next time they want assistance

(4) Are far more likely to come to you if they ever require a product or service you provide

And this is the very goal of online social marketing!

2. Strategize! The Process is as Important as the End-Goal!

Achieving your goals using online social marketing is most effectively done by strategizing and planning the course of action you wish to take. You’re not going to get anywhere by simply establishing 100 profiles on 100 different social media websites. How do you plan to manage your accounts? How are you going to appeal to your target audience using these sites? Understand your goals and intimately plan your process. Otherwise, considering the vast number of social media and networking sites out there, jumping head-first into online social marketing can prove about as useful as shouting against thunder.

Online Social Marketing: Stay Tuned

For more information on how online social marketing can greatly increase your web traffic, lead conversion and sales, stay tuned for the third installment of this five-part series.

Noel Linda - About Author:
Noel Linda who is a renowned blogger describes here few Social marketing strategies. She shares all the information that you need to know before choosing the right agency for Online Social Marketing campaign.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/a-beginner-s-guide-to-online-social-marketing-part-2.htm

Related Seo Articles Subscribe to RSS

Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
Online marketing strategies for businesses
Published by Julia Bennet on January 25th 2012 | Internet Business
The internet has provided businesses with an effective marketing channel. Consequently, many busines...
 
Why should you choose to join dental internet marketing companies?
Published by Alan on March 14th 2012 | Internet Business
Everyone knows that whatever business you are in you need paying customers to survive. That may soun...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...
 
How good SEO can boost your website marketing program
Published by Steve Nicolson on December 13th 2011 | Seo
MyCompanyMarketing offers a wide range of techniques and tools that put you in the driver’s seat o...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
SEO India, Internet marketing process
Published by Alena on January 24th 2012 | Seo
SEO India, Internet marketing process that can have a big capital and beyond. To make things right, ...
 
How amazing it is to know about internet marketing dentists?
Published by Davidadlardin on May 30th 2012 | Seo
Today people have lot many health problems of which their teeth is also one among them. They definit...
 
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
 
How to acquire a professionals stage in the internet and immediate marketing nyc
Published by Carol Moore on April 6th 2012 | Seo
NYC on the internet learners would get more options in choosing from different move on programs whic...
 
Internet marketing through an esteemed and reliable firm
Published by Cindy Buccieri on May 4th 2012 | Seo
Technology advances and the saturation of advertising in traditional media have created the need to ...
 
Online marketing
Published by Julia Bennet on January 25th 2012 | Internet Business
As competition among businesses becomes stiff, companies are increasingly looking for ways through w...
 
Maximise the potential of virtual marketing platforms for ultimate Search Engine Optimisation
Published by Arrow Internet on April 16th 2012 | Seo
Internet marketing is the new mantra for all businesses, be they start-ups or full-fledged industrie...
 
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
A marketing strategy that small businesses should use
Published by ElleGacy on March 20th 2012 | Seo
Marketing is the most important strategy that businesses put in place to make sure they meet their r...
 
Online marketing to improve business
Published by Heena123 on February 8th 2012 | Internet Business
Marketing is a much needed strategy in any business to succeed. The success of it is defined by only...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...
 
Aspects of SEO in web marketing
Published by Robert King on December 15th 2011 | Seo
Usually the Search Engine Optimisation process is done in two steps. At the beginning, you are requi...
 
Search engine optimization experts from SEO marketing companies
Published by Willam Scot on April 12th 2012 | Seo
Search engine optimization experts are guides for your businesses to get the websites the top ranks ...