Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

6 SEO Guidelines for Analyzing your Competitors

By Audreyabbey Subscribe to RSS | July 9th 2012 | Views:
loading
 
  



In order to survive and thrive in today’s fiercely competitive world of online SEO and SEM, you must know how to monitor your competitors' success and failure.

Here are some tips on how to analyze SEO competitors:

1. Determine who Your SEO Competitors are

To be able to analyze your competitors, you must first find out who they are. To identify your competitors, you could look at the sites in your niche, sites that rank well for your major keywords, or direct competitors for your long tail keywords, etc. Or if you are familiar with your local competitors for your offline business (if you have), then just check and evaluate their sites. If your list is long and obviously you can’t keep an eye on all of them, you can trim your list down.

Just do a search with Google about your target keywords and make a list of the sites/companies that are listed high in the search results. The ones you have listed can now be considered as your main competitors.

2. Visit and Analyze Your Competitor’s Sites

Once you have made a list of your competitors or at least the major ones, your next step would be visiting their sites and evaluating their sites. Your analysis should be based on the site’s design (designed professionally or not), quantity of content (have much content), quality of content, URL Structure (whether they use static or dynamic URLs), etc.

In doing this, you can determine how professional your competition's web presence is and how likely or unlikely it is that search engines will rank them.

3. Analyze your Competitor’s Keywords

Identify the top keywords your competitor is using and ranking highly. Check the keywords they use on their title tags, meta tags, headings, body content, anchor text, URLs, etc for you to get some good ideas why they are ranking well in search engines.

4. Check the Backlinks of your Competitors

Analyze anchor text usage, number and origin of backlinks and others. Check also the mix of branded links versus keyword-rich links. Check domain and page authority, and the number of unique linking domains (the number of different websites linking to the competitor’s site). Analyze also the diversity of the links. Determine if links are coming from local directories, press releases, article syndication, social bookmarking, relevant guest blog posts, forums, or others. You can use OpenSiteExplorer and Backlinkwatch.

5. Check Other SEO Factors

Check also your competitors' Page Ranks in Google and their site’s performance in Yahoo and Bing. Determine also the number of indexed pages the sites of your competitors have with these search engines.

6. Assess Social Media Presence

See also how they are developing community for their social content. Determine if your competitors are engaged with Facebook, Twitter, Google Plus, LinkedIn, Pinterest, YouTube and other social media sites. See how many Facebook Page likes, homepage likes, Facebook comments, Twitter followers and tweets, and videos/views are showing for your competitors. This will give you a sense of how engaged your competitors are in social and whether they seem to be using these synergistically with their SEO Campaigns.

SEO competitive analysis has become a more essential Search Engine Optimisation technique in order to help you be more efficient in your own SEO efforts. Make sure to always do regular monitoring of your competition as the world of online business is becoming more complex.

Audreyabbey - About Author:
Premium SEO Solutions is a professional search engine optimization company that has a team of work-efficient search engine optimization experts that will provide you with cost-effective search engine optimisation service tailored to your business needs.

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/6-seo-guidelines-for-analyzing-your-competitors.htm

Related Seo Articles Subscribe to RSS

Discussion about best SEO tools and search engine software
Published by SEO Powersuite on January 18th 2012 | Seo
Search engine optimisation is the process of improving the visibility of a website or a web page in ...
 
For developing web trading switch to Florida based Search Engine Optimization service
Published by Robert King on December 7th 2011 | Seo
Network bonding is the process of producing of inter links for a site. Creating excellent quality li...
 
Guidelines on how to make your site friendlier for search engines
Published by Ashish Bera on June 16th 2012 | Seo
Web development and web site, or an exciting web applications and web hosting has become easier thro...
 
How person improve and increase search engine ranking
Published by Dany on April 26th 2012 | Seo
The concept of increasing search engine ranking is getting very popular among website owners. Every ...
 
The best tactics of a professional search engine marketing company UK
Published by Anthony Mckeown on June 28th 2012 | Seo
Do you have a website that you want to promote and yet don't want to spend thousands of pounds in pr...
 
The involvement of updated SEO techniques for progressive SEO service
Published by Tony Bryan on June 7th 2012 | Seo
Phoenix web service provide the all services that you need in the websites markets and the phoenix w...
 
Get your website search engine optimized to attract traffic
Published by Merry Smith on March 28th 2012 | Seo
Get your website search engine optimized by an SEO professional or outsource the work to a good comp...
 
Heathrow and Gatwick transport for Airport service in London
Published by Robert King on December 19th 2011 | Seo
London is a vast city, and from moving one point to another point is expensive. Personal taxi owners...
 
The mobile search engine optimization is backbone of business
Published by Jackfarnklin on March 27th 2012 | Seo
The business can be done in many ways but doing it through online is wise. It is because doing throu...
 
Why you need to focus on search engine optimization
Published by Megan on June 12th 2012 | Seo
In order for your website to be as effective as possible, you need to receive a sizeable amount of t...
 
Glasgow search engine optimisation Services Enhance the Web Profile of your Business
Published by Robert King on November 29th 2011 | Seo
SEO is the procedure which helps in utilising a site by improving the interior and outer feature for...
 
Phoenix search engine optimization- an Overview
Published by James Blee on December 23rd 2011 | Seo
Here is a magic mantra for all website owners to boost inflow of traffic to websites and expand trad...
 
Effective strategies to boost your search engine position
Published by Anthony Mckeown on March 8th 2012 | Seo
Having a favorable search engine position is essential for the success of your online business. This...
 
SEO website for High search engine Rankings
Published by Ram Shrma on June 21st 2012 | Seo
Here are a few seo tips for your to achive high search engine Rankings and seo techniques to avoid i...
 
How search engine optimization can help your business
Published by Megan on June 12th 2012 | Seo
Search engine optimization is the process of getting a website to appear in the search engine result...
 
SEO UK Services : the Definitive solution to your website's search engine rankings
Published by Robert King on January 7th 2012 | Seo
The affordable SEO packages of U.K Digital Marketing Agency physically upgrades the level of search...
 
Free efax service- Used for more straightforward faxing means
Published by Ema Sis on January 3rd 2012 | Internet Business
Efaxing services maybe in advance attractiveness between many of shoppers due to this is peculiar ch...
 
SEO services company in India offers search engine optimization
Published by Alena on January 18th 2012 | Seo
SEO services company in India offers search engine optimization and complete positioning solutions f...
 
Efficient SEO New York service providers
Published by Terry Littrell on June 15th 2012 | Seo
The writeup presents the need of SEO NY service providers for the augmentation of a website. Appoin...
 
SEO power for search engine marketing india
Published by JohnAlina on November 25th 2011 | Seo
In this article, the powers and services of SEO are discussed. It also mentions what are the require...