Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

3 Tips to Improve Engagement for Online Marketing Calls to Action

By Avaxusa Subscribe to RSS | June 22nd 2012 | Views:
loading
 
  



The “Easy Button”... what a great concept. Whether you're talking about an office supply chain, or just life in general, I believe we all are looking for that easy button. When it comes to getting your customers engaged through your online marketing efforts, it's something to try and achieve. After all, if you want people to act, you need to make it easy. You also need to make it feel important, even urgent that they do so.

Calls to action are the vital link between your marketing campaigns and your conversion rates. You may already be including them when and where they are needed, but are you creating the calls with the most impact? We are going to highlight 3 simple tips to help you write, and evaluate effective calls to action.

While some of these tips seem obvious, ask yourself, “am I really accomplishing this throughout my cross-channel efforts?”

Wording

Inspire people to act. The best way is to use action words, or verbs to prompt action. Keep the call simple and to the point.

Instead of saying;

“If you want to learn more about our products, then click here.”

Try;

“Choose to expand your knowledge with this button!”

Provide the means

Here is where that “Easy Button” concept really kicks in. Place a highly visible phone number, link, or button for your customers to use. If they can't see it, it's not going to help. Better yet, make it interesting. It may sound silly, but it's more fun to click on a large, colorful button with fun wording than it is to click a boring link, or bland “click here” button.

Create urgency

Don't let your customers slip away because they put off investigating further. Let them know they are missing out if they don't follow through. Often, letting them know that they are one of the few who haven't gotten in on what you have to offer, provides good incentive. If you have honest statistics showing that a large number of people are happily engaged with you, then by all means use that information in your call.

Guidelines for mobile

If you are hoping to reel in folks through mobile calls to action, Marketing Profs says there are a few extra things to keep in mind. People responding to SMS or mobile email calls face different challenges. Time is one, visibility another.

* Describe your incentive. Rather than simply telling them to scan a QR code, tell them what they will get if they do. Remember, it doesn't always have to have a monetary value, the reward could be information or ideas.

* Avoid any potential user error. Make certain QR codes are placed where there's good cell service. Don't use overly complicated website links, or calls with easily misinterpreted characters.

* Make it mobile friendly. Provide a mobile – optimized website. Think about providing multiple entry points, such as a Qr code, and a non-app URL along with a mobile app downlink.

It is always a good idea to test out how your new call fares. Try out several versions and see which one nets the best results. Don't give up, deliver consistent messaging at regular intervals.

The key to engaging people isn't simply having the best to offer, it's inspiring them to interact, learn more about you, and hopefully to become loyal customers. That isn't going to happen if you lay out your offerings in an online marketing solutions campaign with no real incentive to connect. Provide the “easy button” concept and get creative.

Determine if you're using a call to action that works. If not, talk with one of our experts about generating calls that will improve your results. We can also help you develop an effective cross-channel plan to get customers engaged.

Avaxusa - About Author:
At Avax we have carved the strategy of social media optimization and mobile marketing company Atlanta within our SEO methodology, which provides our clients the competitive advantage in gaining significant keyword rankings and sustenance when you get to the top of Google

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/3-tips-to-improve-engagement-for-online-marketing-calls-to-action.htm

Related Seo Articles Subscribe to RSS

Internet marketing are getting popular
Published by Eminent Socialmedia on May 22nd 2012 | Internet Business
Social media gives a lot of beneficial service as they increase popularity among the visitors and ca...
 
SEO services elevate online marketing globally
Published by OsmicTechnologies on January 2nd 2012 | Seo
SEO services elevate online marketing globally...
 
Maximise the potential of virtual marketing platforms for ultimate Search Engine Optimisation
Published by Arrow Internet on April 16th 2012 | Seo
Internet marketing is the new mantra for all businesses, be they start-ups or full-fledged industrie...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
SEO by India festive announcement of providing Internet marketing solutions
Published by Manas Sadangi on August 7th 2012 | Seo
SEO By India announces a comprehensive range of internet marketing solutions at most affordable pric...
 
Search engine optimization experts from SEO marketing companies
Published by Willam Scot on April 12th 2012 | Seo
Search engine optimization experts are guides for your businesses to get the websites the top ranks ...
 
Interaction of social media marketing as a tool for internet marketing
Published by Tony Bryan on April 20th 2012 | Seo
Make use of social media marketing in various fields of marketing for better profits and better mark...
 
Hire the search engine marketing Colorado service
Published by Dimpy Jose on December 19th 2011 | Seo
In Colorado, there are many business cities are available. The fifty percent of the cities are doing...
 
Internet marketing services a boon to Business
Published by Excellent Solution on February 25th 2012 | Internet Business
Internet marketing services are available at reasonable cost to bring success to an organization. SE...
 
Internet marketing for startup
Published by Nichole Barker on August 22nd 2012 | Internet Business
For business that is potentially struggling in a startup stage every dollar counts....
 
Facebook fans and likes for better business marketing
Published by Furnandosucre on March 14th 2012 | Seo
Internet is the fastest medium to spread any news or information across the widest range of people w...
 
Best Internet marketing web site design for Singapore Seo Services
Published by Verzdesign1 on February 16th 2012 | Seo
VerzDesign – Best Web Design Singapore with CMS. Creative and Professional Website Design Company ...
 
Benefits of an online marketing agency
Published by Webmaster on February 10th 2012 | Seo
Making or building a website for your business is not enough. The trick is to build it in such a way...
 
The right digital marketing company can help you win new business
Published by BrashearneniMario on July 21st 2012 | Seo
Working with a digital marketing company to mount a strong marketing campaign can be so vital to the...
 
Law firm Internet marketing
Published by Julia Bennet on February 21st 2012 | Internet Business
Nowadays, everyone is looking to develop a powerful online presence, including law firms. The concep...
 
Search engine marketing reports providing accurate images Promotion Working
Published by Grozea Alina on November 25th 2011 | Seo
Search engine marketing information gives the exact image of your website in search engines. You can...
 
Performed Web 2.0 are not able to Perfect Internet website marketing?
Published by Bell Alphonse on April 18th 2012 | Internet Business
There are many of websites also applications whom combine retail therapy and looking out to guarante...
 
How Social media management can be a Major Driving Factor for Businesses?
Published by Wsiyorkshire on March 26th 2012 | Internet Business
Social media management involves some key factors for success in social media campaigns. There are v...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...