Article Side

Online Article Directory!

Hello Guest! Login or Register to submit articles!

3 Tips to Improve Engagement for Online Marketing Calls to Action

By Avaxusa Subscribe to RSS | June 22nd 2012 | Views:
loading
 
  



The “Easy Button”... what a great concept. Whether you're talking about an office supply chain, or just life in general, I believe we all are looking for that easy button. When it comes to getting your customers engaged through your online marketing efforts, it's something to try and achieve. After all, if you want people to act, you need to make it easy. You also need to make it feel important, even urgent that they do so.

Calls to action are the vital link between your marketing campaigns and your conversion rates. You may already be including them when and where they are needed, but are you creating the calls with the most impact? We are going to highlight 3 simple tips to help you write, and evaluate effective calls to action.

While some of these tips seem obvious, ask yourself, “am I really accomplishing this throughout my cross-channel efforts?”

Wording

Inspire people to act. The best way is to use action words, or verbs to prompt action. Keep the call simple and to the point.

Instead of saying;

“If you want to learn more about our products, then click here.”

Try;

“Choose to expand your knowledge with this button!”

Provide the means

Here is where that “Easy Button” concept really kicks in. Place a highly visible phone number, link, or button for your customers to use. If they can't see it, it's not going to help. Better yet, make it interesting. It may sound silly, but it's more fun to click on a large, colorful button with fun wording than it is to click a boring link, or bland “click here” button.

Create urgency

Don't let your customers slip away because they put off investigating further. Let them know they are missing out if they don't follow through. Often, letting them know that they are one of the few who haven't gotten in on what you have to offer, provides good incentive. If you have honest statistics showing that a large number of people are happily engaged with you, then by all means use that information in your call.

Guidelines for mobile

If you are hoping to reel in folks through mobile calls to action, Marketing Profs says there are a few extra things to keep in mind. People responding to SMS or mobile email calls face different challenges. Time is one, visibility another.

* Describe your incentive. Rather than simply telling them to scan a QR code, tell them what they will get if they do. Remember, it doesn't always have to have a monetary value, the reward could be information or ideas.

* Avoid any potential user error. Make certain QR codes are placed where there's good cell service. Don't use overly complicated website links, or calls with easily misinterpreted characters.

* Make it mobile friendly. Provide a mobile – optimized website. Think about providing multiple entry points, such as a Qr code, and a non-app URL along with a mobile app downlink.

It is always a good idea to test out how your new call fares. Try out several versions and see which one nets the best results. Don't give up, deliver consistent messaging at regular intervals.

The key to engaging people isn't simply having the best to offer, it's inspiring them to interact, learn more about you, and hopefully to become loyal customers. That isn't going to happen if you lay out your offerings in an online marketing solutions campaign with no real incentive to connect. Provide the “easy button” concept and get creative.

Determine if you're using a call to action that works. If not, talk with one of our experts about generating calls that will improve your results. We can also help you develop an effective cross-channel plan to get customers engaged.

Avaxusa - About Author:
At Avax we have carved the strategy of social media optimization and mobile marketing company Atlanta within our SEO methodology, which provides our clients the competitive advantage in gaining significant keyword rankings and sustenance when you get to the top of Google

Share on Facebook Tweet It Stumbleupon this post This post is delicious !

Article Source:
http://www.articleside.com/seo-articles/3-tips-to-improve-engagement-for-online-marketing-calls-to-action.htm

Related Seo Articles Subscribe to RSS

The most beneficial Search engine marketing Practices and Suggestions 2012
Published by Dharma on June 21st 2012 | Seo
Search engine marketing, or seo has been a a lot discussed and debated subject. IMO, I think it is g...
 
PPC- central part of internet marketing
Published by Cody Rhodes on January 11th 2012 | Seo
Pay per click is another form of internet marketing and it is one such way to increase the traffic t...
 
Affordable search engine marketing companies
Published by Willam Scot on April 13th 2012 | Seo
You would find it difficult choosing the company and your main concern could be the pricing. Here ar...
 
Importance of Online Research for SEO marketing Companies
Published by Willam Scot on March 17th 2012 | Seo
The following emphasis upon the need of doing proper online research in the field of SEO web marketi...
 
The best SEO marketing agency
Published by Julia Bennet on April 30th 2012 | Seo
When you have a website that commands interest and attention, ultimately you need to be in the top r...
 
Local Internet marketing Company Florida - a True Support for the Internet Marketers
Published by Henrica Hopman on May 23rd 2012 | Seo
If you are thinking of ways to increase the visibility of your company then internet marketing is th...
 
Social media marketing consultants help with strategies for the marketing of a website
Published by Tony Bryan on May 23rd 2012 | Seo
Hiring the proper social media marketing consultants is very important because only a new media cons...
 
SEO are the mother source of media marketing
Published by Tony Bryan on June 7th 2012 | Seo
SEO marketing companies knows each and every tactic to promote their business into the highest level...
 
Promote your website and company with video marketing
Published by Marisa Hammond on May 30th 2012 | Seo
Video marketing gives you the opportunity to fuse two of the most widely used media: video and the w...
 
Importance of an Internet marketing UK organization
Published by Wildnet Technologies on May 4th 2012 | Internet Business
Internet Marketing UK – Wildnet Technologies is leading and Google certified trusted Internet Mark...
 
The most impressive Social media information Guidelines
Published by Richard Simpson on December 2nd 2011 | Internet Business
The very greatest social media marketing strategy is not necessarily ones that could well be the mos...
 
Availing promotional services from a reputed web marketing company
Published by Tony Bryan on May 23rd 2012 | Seo
Availing the affordable web marketing services from a reputed web marketing company will be able to ...
 
PPC Web marketing considering the Canada Potential audience
Published by Burt Collins on February 24th 2012 | Internet Business
A very effective advertising campaigns ads open to press announcements industry is each of our Ppc t...
 
Conceptual marketing with Arizona’s brilliancy
Published by Tony Bryan on June 7th 2012 | Seo
Search engine optimization provided by the Phoenix company of Arizona takes the maximum responsibili...
 
Increase your web profits with the web marketing services
Published by Andy Wills on May 17th 2012 | Seo
The business and shopping scenario has changed a lot after the internet boom. It is because of the W...
 
Marketing with Facebook - the power of Facebook for online marketing
Published by James Blunt on November 25th 2011 | Internet Business
It's probably a reasonable assumption that most Internet marketers now recognize the potential and p...
 
Social media marketing tools – what are the right ones for your small business?
Published by Wsiworld on August 1st 2012 | Internet Business
Social media marketing tools – what are the right ones for your small business?...
 
Looking for a franchise opportunity? Why not try an internet marketing franchise through WSI
Published by Wsiyorkshire on June 21st 2012 | Internet Business
Are you looking forward to owning your own franchise? Then why not a WSI franchise? They give you th...
 
SEO Key to success with online marketing
Published by Will Boucher on April 30th 2012 | Seo
Online marketing cannot come in a better form than SEO. Multiple goals are accomplished through one ...
 
A concise appraisal in SEO and Internet marketing
Published by Tony Bryan on June 7th 2012 | Seo
If the model articles that you comprehend are exclusive, run satisfactorily, grab your concentration...