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Winning Marketing Strategies for Real Estate Investing

By Simon Macharia Subscribe to RSS | March 27th 2012 | Views:
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The success of any real estate investing business largely depends on how many people you can reach with your marketing. Your biggest task is therefore to devise both online and offline marketing strategies that reach as many people as possible.

In this article, we explore marketing strategies, both online and offline, that will get you closing more deals and put more money in your pocket.

It is important to realize that no single marketing strategy should be employed all-inclusively. A combination of all your marketing strategies will yield better results.

Online marketing strategies

Of course, the first thing you must get for your business is a good real estate investor website. All your leads should land here, and it plays several key roles in your real estate business:

a) It tells your story for you

b) It captures leads for you

c) It pre-screens and pre-negotiates deals for you

d) It builds buyers lists for you

e) It converts leads into closed deals through integrated marketing tools such as autoresponders

You can have a website ready for business in one hour.

With your website online, you can now employ marketing strategies that will keep those leads flowing in:

1) Search engine optimization

When you rank highly in search engine results, more people will visit your website and potentially become a client, buyer or seller.

The search engines is where most people begin looking. It follows that if you have a top ranking, then you will attract more business.

Search engine optimization places your business higher in search results. The number one or top position is the ultimate goal.

A one-time effort in search engine optimization can continue to bring you business for years to come. This should form your first marketing strategy.

2) Press releases

When you release topics of interest to the press, you become an expert in that field and target prospects will contact you.

Your phone will keep ringing as long as you can keep them coming. You are also likely to get the attention of local media, who can interview you as an expert in your field. You are likely to get a lot of business from this kind of exposure.

You should also post articles of interest on your blog that are also syndicated to other outlets. Your real estate investor website should be equipped for this.

3) Pay per click

This is not my most recommended method, but it can bring you leads quickly. You do need to know what you are doing and optimize your ads so you get the most return on your investment.

Offline marketing strategies

It is important to mention that you should always include your website address in your offline marketing.

1) Direct mail

This is by far the most powerful offline marketing strategy. The more targeted your leads are, the more response you get.

In my marketing, I target people in legal trouble who own real estate. This includes people going through divorce, bankruptcy, liens, people who have inherited properties, burned landlords and so on.

Both letters and post cards work well enough.

2) Bandit signs

If your city allows them, bandit signs can generate a lot of leads.

3) Radio and television, newspapers, brochures, flyers, and billboards

These can also bring you a lot of leads and can make part of your marketing strategies.

Simon Macharia - About Author:
The key to success in real estate investing is having a real estate investor website that is fully equipped with marketing tools as well as tools for interacting with prospects, pre-screening and pre-negotiating deals for you. Find out how effective search engine optimization combined with such a website can keep those leads and deals coming in.

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