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How to Improve Conversion from Real Estate Website Visitor Statistics

By Simon Macharia Subscribe to RSS | April 17th 2012 | Views:
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It is necessary for any real estate investing business to have an effective real estate investor website to maximize productivity. The ability to analyze visitors to your website is crucial to increasing conversions on your website.

This article covers what you need to know to have your real estate investor work for you so you close more deals with less time, money and effort.

How to track website traffic

It is crucial to analyze website visitors if you have a website. The best tool on the market is provided by Google.

Start by opening a Google account if you do not have one. Search for Google Analytics and follow the prompts. They generate a code which you put on every page on your website.

With a good real estate investor website, you just need to save this data to track your entire website.

Parameters provided by Google Analytics

Google shows you the types of visitors to your website. Almost all parameters you can think of are covered by Google Analytics. All information is presented in simple to understand format and graphs.

i) Unique Visitors - unique visitors in a given time period

ii) Repeat Visitors - people coming back to your website. Approximately 30% of website visitors are expected to be repeat visitors.

iii) Pages visited - The home page receives more visitors than other pages. If your data shows a different page, it could be you have important information buried deep inside your website. You might need to make sure most of the information a visitor needs can be found on the home page.

iv) Length of visit - This tells you how your website engages visitors. With a good website, visitors attention should be captured instantly and keep them engaged with the ultimate goal of converting them to closed deals.

If visitors do not stay at least 5 minutes, you might need to make your website more engaging to increase conversions.

A good real estate investor website loaded with video, such as speaking models that capture instant attention and direct response content addresses this need.

v) Referring URLs - this tells you which websites are sending you visitors. This is important to maximize your advertising dollar where you get the most conversion.

vi) Keywords - this tells you which keywords are most important for your business. From this data, you can maximize on effective search engine optimization to target keywords that give you the best return on investment.

vii) Geographical region - obviously in real estate investing, you target a certain geographical area. This information shows you which areas send you visitors so you can assess any need for change.

viii) Number of pages visited - also gives you pages where they exit your website. If the exit page is not after they sign up, you may need to make some changes.

All this information helps you tweak your website to make it more effective. Be careful not to make too many changes before you analyze general trends. Factors outside your website can influence visitors to your website.

Ultimately, statistics on your real estate investor website allow you to make important changes so you concentrate on strategies that work for you making more profits.

Simon Macharia - About Author:
A good website for real estate investing is crucial to successful business, especially one that is integrated with tracking capabilities for visitors and equipped with direct response content that constantly engages and converts visitors. Particularly important too is ability attract visitors through effective search engine optimization so it constantly delivers closed deals with little input from you.

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