Short Run Printing and Its Importance in the Business Printing Arena

Author: bestvaluecopy | Posted: 04.05.2012

It is a well-known fact that most commercial printers make their bulk of the money by printing mass copies but nowadays people are willing to self-publish. This means that there is increasing demand for short run printing and also means that publishers have to maintain print quality by keeping high quality prints which is part of the equipment of large scale commercial printers.

Short run printing is preferred by self-publishers who have a small distribution channel which can assimilate dozen copies and order more depending on the response. A short run book printer can make a lot of difference to a self-publisher and gives him the idea if they should continue printing the book or stop printing it. Short runs imply that they can order less than a thousand units which means that they risk less amount of money here.

The printing services involves prints of different sizes and specifications and depends whether you are printing a trade book, a manual or just an art book. The publisher also offers choices of printing inks, type of font to be used and the quality of paper. For art groups, printing options include lithographic and planographic which offer the highest quality imagery especially for art books. Different weights of book covers and colors are used. Some art books also have a silk cover.

The printer always offers good quality options for binding even though it is for a short run printing process. There are soft and hard cover editions of every book. Working with self-publishers is helpful since the shipping charges and support services are not pricey and the subsequent turnaround time is quick. The printer should be able to help and support the self publisher through the printing and the proofing of their book.

Most printing companies allot a personal advisor while finalizing the design of the publication and he will be the best person to recommend the type of paper and ink to be used. The advisor will also be available during the printing and proofing process.

Here are some typical advantages of short run printing services provided by veteran vendors:

Most companies provide complete printing solutions under one roof. It is feasible to get the printing done under one roof itself after one zeroes on a particular vendor and save on a lot of money

There are many experienced printing solutions providers who can offer insightful solutions related to high quality color short run printing. One can get advice related to the direct mail distribution and data management

Good quality printers prefer using good quality colors and they manage their colors well enough to be cost-effective as well as classy

There are many providers who use only the highest quality paper for printing, even short run printing. Good quality paper ensures good quality output. One can easily check whether the paper is ream wrapped, designed, and well tested for the digital printing process. The image quality is vastly superior in good quality paper and hence one has to ensure that the printing is done on it

Short run printing services are provided by most environmentally friendly print service providers who believe in going green!

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