How to Advertise Your Business Using Videos and YouTube
Author: cathydionisio | Posted: 28.04.2012Video marketing is one of the most effective ways to drive targeted traffic to your website or business blog. YouTube is by far the most popular video sharing website that allows people from all over the world to create free accounts and share videos. It was created in 2005 by three former Paypal employees. With a YouTube account, you can upload, share, and view videos from people around the globe.
Because YouTube is an online communications website, most people use it for fun but some use it to their advantage to market their products and services. There should be useful information in a video, an interview or something that the consumer can use to become familiar with the company, if it is a business video. Video marketing allows businesses to communicate with their prospective customers in ways never seen before. For instance, you can get a sense of your dentist’s personality, rather than just go through names in a directory. If you are thinking about hiring a piano teacher you may find a video where you can view the teacher’s instruction style.
To get your YouTube video in front of millions of people, you have to optimize it for search engines just as you would optimize your website or blog to get targeted traffic. Search engine optimization is a way in which businesses or individuals tell search engines what type of traffic they should send to their blogs or websites by utilizing relevant keywords.
Most people get either no traffic or lots of useless traffic to their blogs or websites on a daily basis because they don't know how to optimize them for search engines, and this applies to video marketing as well. This all starts with keyword research, and there are lots of free keyword tools that will help you choose your keywords carefully. One of these free keyword tools is Google Ad words, this tool allows you to see just how popular your keywords are before you can decide to use them on your website or blog.
When people are looking for something for something on the internet, they type search terms in their search bars; search engines will then go out in an attempt to find websites, videos, blogs, articles, etc. that are optimized for that specific keyword phrase.
For instance; if someone is looking for restaurants in Miami, they may type in "north Miami thai restaurant." If your website, video or blog is optimized for this particular keyword phrase, it is most likely to appear in the search results. If you have a YouTube video, you should use this phrase in the title of your video as well as the description. You can make a video that highlights some of the dishes that are cooked as well as shows the interior of the restaurant.
If there are no people visiting your website or blog, your business will not make it because you cannot make any money if there are no people looking to purchase your products or services. Video marketing will help you get targeted traffic to your website and enable someone to see your store, restaurant or service in a more personal way.
Click here to return original format