Good website means more business.

Author: ankt123 | Posted: 17.07.2012

Ever increasing human need to make their life simpler and easy has lead several development and online business is the latest edition to it. Online business comprises of many things such as internet, website, targeted audience and most important the business niche. But the factor that matter most is the website.

A business or commercial website must possess some good characteristics, as it not only represent your business but also reflects your business, a business site should be appealing and attractive one, it must fulfil some basic need and must show reliability, stability and continuity for better performance, however some of the features that every business site must possess are:

Foundation: Before creating or developing a site, a deep study is essential related to market, niche of the website, product and the targeted users, then only the structure or wire frame of the site should be designed as some business products need descriptive attention and some business product need visual attention, so one should proceed keeping all these things in mind.

Designing: Designing is the most crucial stage of web development as the look & feel of the website is given or decided at this level only, and here the real art of web designer comes into picture as one has to mould complex materials, concept and content into a package which is visually appealing and intuitive. A perfect designed site produces a perfect site having proper place for content, proper image and proper colour choice to draw more and more users.

Development: Developing a website on right platform is a necessity. There are many methods through which we can develop a website, such as: we can create it using CMS, PHP or any other means, but the thing that matters most, is the proper usage of functionality. The site must be user friendly in terms of navigation, search, payment, security and usability. Usability trumps everything. The user experience can mean all the difference between a successful site and one that languishes with less traffic. Understand your audience, and build a site that makes it easy for people to accomplish what they came for.

Content: A website must contain appropriate content, remember that content reveals and represent your site, as it remain visible out there for 24x7, for all world to see. Your site must represent what you are, your value, offerings, services and differentiators. Empower your site with more precise content to get more quality traffic and sales for your business.

Just keep in mind the audience, and develop site according to potential users and not the search engine. Remember that, through tools and techniques, you can’t reach your goal. For e.g. link building to keywords, SEO is mere a technique to make your website more visible on the internet and publicize your website for maximum benefits, but still if your site does not justify your niche, SEO also won’t help you. So, write your copy and design your site for users, not for search engines. If you make your visitors happy, they'll come back again and again, and the search bots will follow.

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