Gaining Online Visibility: SEO Guidelines for Beginners

Author: richardredmond | Posted: 29.02.2012

As a starting business owner, you'd want to gain all the visibility there is on the market. One of the ways you can achieve this is through search engine optimization (SEO). SEO is a technique to make websites have top ranks in search engines. Though it looks easy, SEO is a complicated process. Here are some guidelines you might want to know when doing this technique:

Conduct research

Try to put yourself in their shoes and ask the following questions: What keywords would they use more often? What search engines do they use? What topics are commonly searched? Aside from users, you should also know where your competitors stand. Look at websites that get the highest rank in search engines. Know the type of keywords they use and the frequency of keyword insertions in their articles.

Write SEO-friendly articles

You don’t just create blog posts and articles on a whim; you need to follow writing principles to make your content SEO-friendly and appropriate for your audience. Understand the keywords and relate your topic to the keywords. Your clients might get confused if you wrote a completely different topic from what your targeted keyword actually is. Make sure that your article has substantial information regarding the topic and the keyword. Provide back links that would connect your article to other websites that might have the same content. Most of all, avoid copying texts from other sources so you won’t be charged with plagiarism.

Develop your website

In Las Vegas search engine optimization, it’s important to have a website with sufficient details about your products and services. Though you may want to attract your clients with a good-looking website, avoid going overboard with the design. Otherwise, the page would take too long to load and the quality might not come out as good as you want. Use cascading Style Sheets (CSS) and avoid including too much JavaScript when you design your website. Keep the design simple, highlight the content, and make it easy to navigate.

Avoid using black-hat techniques

Black-hat techniques are frowned upon in Las Vegas SEO because of the unethical presentation of contents. As such, it would be wise to avoid such techniques to maintain your credibility and reputation intact. Avoid inserting long lists of keywords and inserting invisible texts. Avoid search engine spiders and using doorway pages that would lead to non-existent websites.

Be patient

Despite having a Las Vegas SEO company aid you in internet marketing, don’t expect that results will come instantly. However, this doesn’t mean, that you need to give up. Continue producing fresh content and optimizing keywords until you get a high rank in search engines.



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